How did we attract our audience?

By Jacob Dale

Gender

• We believe that in the past the majority of those interested in the thriller genre have been male, therefor we have tried to attract more potential female audience members by making our antagonist a young girl.

Conventions

• We also believe our opening scene teaser as with the convention of the genre creates suspense and excitement which will attract many viewers.

• Overall we attempted to draw people in by trying to sell them a thriller with traditional conventions but with certain twists. So we would appeal to fans of the genre but add something new for people who were tired of the archetypal thriller titles.

Age

• We made the characters to be young, so we attract a more youthful audience. The ages we aimed to market towards were 15-30 this is why we made the certificate a 15 so more people could see it than if it was an 18 rated title. Some conventions of a 15 rated film include strong violence, strong language, sexual activity, sexual nudity and drug taking. Although these aren’t prevalent in the opening sequence throughout the film there would be drug taking and strong bloody violence within the film, this idea is also shown in the beginning as she looks at the mushrooms which implies she is under the influence of magic mushrooms. The bloody scenes of the boy in the shelter was also bloody which may effect the younger audience therefore they’d need to be protected from this.