QUESTIONNAIREANALYSIS

GURSIMRAN KAUR

My Questionnaire

My questionnaire was aimed at people who like to listen to music, especially K-Pop.

My goal was having 15 people answer my survey and I did achieve this as 20 people actually answered my survey.

By doing this questionnaire, I wanted to find out things that my audiences like so that I could incorporate them into my front cover, contents page and double-page spread.

Q1: What is your gender? My first question was

“What is your gender?” By asking this question I

would be able to exactly know who my main audience is.

My results showed that out of the 20 people who answered by survey, 95% of were females (19 people) and 5% were males (1 males).

This helped me understand that my main audience would be girls which have me a bit of an idea about the sort of things they would like to see in a magazine.

Q2: What is your age? My second question was

“What is your age?” This question enables me to

understand which sort of things would like in terms of their age e.g. Younger people like more colour.

My results showed that 90% of the people were aged 16-20 and 5% were either 21-25 and 26-30.

This suggests that many of my target audience is quite young as there were 18 people who were aged 16-20.

By doing this, I understood my target audience and kept in my that my target audience is young so I should make my magazine look appealing to people aged between 16-20.

Q3: Which are your most preferred music genres?

I left this question as a multiple choice question because I didn’t want to restrict my audience to a certain genre. I wanted to know more about my audiences’ music preferences rather than just one genre they like/love.

My results shows that 75% of my audience listens to K-Pop which is then followed by Pop at 60%. The third highest is R&B which accounts 40% of the total.

Through this, I was quite content about the fact that there are quite a few people who do listen to K-Pop so my magazine will have a chance to be sold.

Q4: How often do you read a music magazine?

This question gave me a insight to as how many and how much do people actually read a music magazine and if I was to publish mine, would they read it too.

The results shows that 40% of the total said that they never read music magazines, making it top highest. This then followed by ‘once a year’ at 35% of the total.

The results show that majority of my audience do not read a music magazine and this is because of the fact that many young people do not like to spend money or buying things like magazines (especially a music one)

Q5: How often do you buy a music magazine?

Q5 is a question which helped me decided how and when my magazine would circulate.

My results showed that 68.4% of the audience never buys a music magazine- reason being the fact that younger generation don’t like to spend money on magazines. This is followed by ‘yearly’ which accounts 15.8% of the total.

I decided to circulate my magazine monthly as most of the magazines are published monthly and 10.5% of the people are likely to buy a magazine monthly which helped me decided that people will still buy my magazine.

Q6: Which features would you like to see the most on a music magazine? (tick 2)

I asked a multiple choice question again but this time I restricted their choices to 2. I did this because I wanted to know the top 2 things they would want to see.

My results showed me that 65% of surveyors chose ‘Exclusive interviews’ as the most feature they want to see. This is then followed by Posters and Photos/Images of artists (tied) at 45% of the total.

This gave an idea of what sort of things do I need to include on my contents page and also what my double-page spread should be about.

Q7: What encourages you to buy a music magazine?

On my contents page, in the

regulars section, I planned to have a section called “Giveaway”.

This question helped me decide what my giveaways should be and also what are the main things my audience buys the magazine because of.

The question was also a multiple choice question as I wanted to know more than just one of the audience’s choices.

The results showed that favourite artist interviews, account 63.1% were chosen as the largest thing that encouraged them to buy a music magazine. This is followed by CDs giveaways at 52.6%

Q8: How much would you be willing to pay for a music magazine?

This question helped me decide how much should I price my magazine so that people will be willing to pay for it.

The results showed that 65% of the surveyors would be willing to pay £1-2.99 and 35% will pay £3-4.99. No one would be willing to be pay £5+.

This shows that many people want a magazine for a fairly cheap price, not too expensive once again referring back to the idea that young people don’t like spending money on magazines.

Q9: Which form would you like to read your magazine in?

By doing this question, I wanted to find out which sort of form would my audience want to receive their magazine in.

The results showed that 60% of the total surveyors wanted their magazine both digitally (online) and physically (hard copy). This is then followed by ‘physical’ at 30%.

My original plans were to only distribute this magazine physically; however, this has be altered due to the results as majority of my audience also wants their copy of the magazine digitally along with a physical copy.