Questionnaire Results Presentation Charlotte Page & Jamie Whitbread

Introduction

• The purpose of our questionnaire was to find the preferences and opinions of our target audience, which was 15 to 25 year olds of both genders, for the release of a new psychological horror. We have targeted this age group because they are most likely to attend the cinema and be interested in this kind of horror film.

• Here, we have presented our findings visually by presenting our results onto graphs. We have split our results into categories so that we can understand our audience better which will help to influence our decisions when making our trailer.

• By considering our audience feedback, we will know how to attract our target audience when we create our media products.

Audience Profile. • Here we can see that our audience is both male and female

with an average age of 16 to 25 and are mostly from Harlow so this would be a key place to advertise our films as this is where our target audience is most likely to be.

• They are likely to be a full time student but also be part time employed. This could suggest that they have some financial income so they may be more likely to spend money on films.

Male50%

Female50%

Gender

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1012

Under 16

16 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50 +

AgeFull

Time20%

Part Time20%

Part Time

Employed and stude…

Employment Status

0

5

10

15

Town of Residence

Film Consumption

Money spent

on film consumption per

month0%

Nothing10%

£1 - £530%£6 - £10

50%

£11 -

£1510%

Money Spent on Film Consumption per

month

None35%

1 to 365%

Cinema Visits per Month

0

2

4

6

8

10

None 1 to 3 4 to 6 7 to 10 11+

Digital Downloads per month

• These results show that our target audience are most likely to spend between £6 and £10 on film consumption per month however some only spend £1 to £5 on film consumption per month.

• We have also found that our target audience are likely to attend the cinema up to three times per month so this suggests that if we were to distribute our horror film to cinemas our audience would be likely to see it.

• Our results also show that our audience are keen on digitally downloading films 1 to 3 times per month so this could be another key factor to distributing our film successfully as due to the majority of our audience being students, the film is cheaper and easier to access on the internet.

Film Viewing Habits• Our questionnaire found that our target audience are most likely

to view a film trailer using their computer perhaps using the films website or other multimedia websites such as YouTube. This would be the most suitable platform to release our trailer on as this is where our trailer would get the most views from our target audience.

• Similarly, our results showed that our target audience were also likely to use a computer to watch a film therefore we will film in HD so that the audience has a higher quality on a computer and will enjoy the film more. however the cinema is also a popular option for our target audience as our previous results showed.

0

2

4

6

8

10

TV Cinema DVD/Blu-ray Computer Phone

Preference for Viewing a Film Trailer

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Preferred platform for Viewing a Film

Horror Film Preferences• To gain a better understanding of the type of psychological

horror film our target audience would be looking for, we asked them to select two of their favourite psychological horror films. We found that the Woman in Black and Paranormal Activity were most popular amongst our target audience as these are modern films which the audience have grown up with so this is the style of film we will be aiming for.

• Our findings also showed that our audience are looking for either an intimidating or serious tone in our trailer and would most like to see it set in a modern house.

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10

Favourite Psychological Horrors

Serious50%

Intimidating

50%

Preferred Language Style

Modern House75%

Woods / Forest25%

Preferred Setting for a Horror Film

• We asked our audience to select some cinematography elements that they thought would be appropriate to use in a horror film. The top three elements to use were extreme close-ups, point of view shots and jumpy or quick cuts so these are elements we will consider adding to our trailer.

• Whispers were the most popular choice of sound although silence was also a popular second choice. We will also consider these results when making our film trailer as it will help to identify it as a film of the horror genre.

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Preferred Cinematography Elements

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Preferred Sounds for a Horror Film

Magazine Print Preferences• For our ancillary tasks, we have asked our audience their

preferences on a selection of film magazine front covers and their reasons why.

• Empire magazine received the most votes and when asked why, we found that the picture, colour and layout were all important factors to consider.

Empire55%SFX

20%

Total Film25%

Magazine Front Cover Preferences

Text20%

Picture25%

Colour25%

Layout25%

Features5%

Why?

Film Poster Print Preferences• We also questioned our audience about their preferences for

a small selection of film posters.

• Our results showed that The Woman in Black poster was most popular by far and this was due to the picture used. This shows us that when creating a poster, the picture chosen must fit with the genre to attract our audience.

The Woman in Black

60%

Paranormal Activity

5%

The Blair Witch Project

25%

The Ring10%

Horror Film Poster Preferences Text5%

Picture45%

Colur25%

Layout25%

Why?

ConclusionTo conclude, our findings have shown that our target audience is both male and female aged between 16 to 25 and mainly students who have part time jobs. This shows that our target audience do have a small income available to spend on films which not everyone would have. This is supported by our audience saying they spend mostly between £6 to £10 on film consumption per month.

From our results, our audience digitally download films more than going to the cinema as this is a cheaper option so reflects our student audience. However, the cinema was also a popular choice so these will both be platforms to consider when distributing our film. Similarly, for our trailer, our audience would be most likely to see this using a computer which is another factor will consider.

ProposalsFrom our results, in our trailer we propose to use a modern house for the setting and a serious language style as this was most appealing to our audience. Furthermore, we also propose to use extreme close-ups, point of view shots and jumpy/quick cuts as our audience suggest this will help our film fit the psychological horror genre.

For our first ancillary task of a magazine front cover, we found that the style of Empire’s: The Joker magazine front cover was most popular so we propose to use bold colours, and an eye-catching image to make our front cover more appealing to our target audience.

Similarly, for our poster we have found that the image is the most important factor to making our poster attractive therefore we propose to use an image that is quite shocking as this will make it more noticeable to an audience whilst also fitting to the psychological horror genre.