quick and painless multimedia (handouts)
DESCRIPTION
Handouts that accompanied Donna Papacosta's Quick and Painless Multimedia presentation at IABC Canada Business Communicators Summit, Ottawa, November 2012TRANSCRIPT
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Quick and Painless Multimedia HANDOUT IABC Canada Business Communicators Summit NOVEMBER 2012
Donna Papacosta
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Goals today
• Get familiar with easy-to-use tools • Learn to add multimedia to your
communications • Share experiences • Have fun
#CdnIABC12 @donnapapacosta
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Why multimedia? • We are visual people
• S.ll and moving images and sound engage us
• Prolifera.on of visually oriented media and tools
• More likely to be shared
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Bodyform: Answering a Facebook post with a cheeky video
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About Pinterest
• Virtual pinboard
• Digital scrapbook/curation tool
• Ties into trend toward visual communication, curation, social sharing
• Easy and fun
• Drives more traffic than LinkedIn, YouTube and G+ combined
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Not just for fashion and decor
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Be a better pinner
• Set a goal first
• Curate the best; don’t pin everything you see
• Set your board cover
• Add context with text descriptions
• Add visuals to your own best content; link to it
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Can follow people or hashtags
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Instagram for busines s More than 40% of major brands use Pinterest.
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Finding photos
Quick and Painless Multimedia
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http://search.creativecommons.org/
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Using photos in content marketing
• Share your organization’s story in photos
• Get good product shots, including how to use
• Show people
• Invite customers to share
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Make your content “pinnable”
• Use images in standard formats (.jpg, .gif, .png), not Flash
• Do not use Javascript to load images onto page
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Infographics: the good, the bad, the ugly Graphic above by Ian Lurie
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Infographics
• Is it really an infographic? Does it communicate data in a visual format?
• Make it crystal clear
• Don’t use too many fonts
• Be sure the information flows
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Don’t do this! • Does not tell a story
• Does not use visuals
• No flow
• No story
• BORING
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Screen capture
• Grab still shots from your screen
• Some software allows annotation too
• Try Skitch (Mac), Snipping Tool (Windows 7)
• Great for presentations (Skitch used in my slides)
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Screencasts
• “Show and tell”
• Use a series of stills OR video capture
• Capture your screen and audio in video form
• Many choices: Camtasia (Mac and PC), Snagit (Windows), Jing (Windows, Mac)
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Screencast with Camtasia
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Save PPT slides as pictures
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iMovie, MovieMaker or others
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Slideshare.net
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You do not need a fancy camera
• Use screenshots/screencasts
• Turn presentations into videos
• Buy stock video; save old B roll
• Shoot video on smartphones
• Try tool like Animoto
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Optimizing your video
• Strong title and file name
• Include keywords in description; be sure to add word “video” for the sake of search
• On YouTube, allow syndication and captions
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Where to host video?
• YouTube
• Vzaar
• Vimeo
• Blip.tv
• Many others
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Why audio?
• Warmth of the human voice
• Today’s tools are accessible, easy to use
• Gear is much less expensive now
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Podcasting defined
• Audio that can be played and shared online
• Serial in nature
• True podcast requires RSS
• No iPod needed
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Sound quality matters!
Quick and Painless Multimedia
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Basic gear Better gear
• Computer
• Built-in mic or headset
• Computer
• USB mic or mic with mixer or preamp
• Headphones
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Blue Yeti USB microphone
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Recording your podcast
• Reduce ambient noise
• Avoid built-in microphones
• Learn to use the mic and other gear
• Consider a digital recorder
• Always record in uncompressed format
• Use 44100 Hz sample rate, 64kbp bit rate, mono
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Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
• Avoid lots of numbers
• Do a recap at the end
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To script or not?
• Light scripting better than tight
• If you script, mark up script and rehearse
• Learn to sound natural when reading
• My advice: Don’t script, unless you have a talent for voice acting (exception: reading your fiction or essay)
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Remote interviews
• Skype
• Recording software (Pamela, Call Recorder or others)
• Microphone and headphones
• Good Internet connection
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Get great interviews
• Pick an expert who speaks well
• Do pre-interview
• Plan questions but don’t share exact ones
• Always be conversational
• Don’t insert agreement utterances
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My favourite digital recorders Zoom H4n iPhone with iRig microphone
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Why edit audio?
• Remove stumbles
• Excessive um and ah
• Tighten up rambling parts
• Add something you forgot in the first pass
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Audacity (free software)
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Garage Band (Mac)
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Many editing choices
• Audacity (Mac, PC, Linux)
• Garage Band (Mac)
• Adobe Audition (Mac, PC)
• And others
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Levelator: Podcaster’s secret weapon
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A word about show notes
• Improve your SEO
• Helpful to listeners
• An alternative to a transcript
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Importance of ID3 tags
• ID3 tags describe your podcast for iTunes and other players
• Add them in Audacity or ID3 Editor
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Where to host your audio?
• On your own server
• Libsyn
• SoundCloud
• And more
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Shortcuts to using audio
Quick and Painless Multimedia
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SoundCloud
• Easy way to publish audio online
• Mobile version too
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SoundCloud how-to
• Record on iPhone or computer
• Upload to SoundCloud
• Share your audio via social media
• SoundCloud now offers full podcast capabilities with RSS feed, etc.
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Easy to share with SoundCloud
Quick and Painless Multimedia
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Easy to add photos to Twitter
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Add curation to your bag of tricks
• Find and share the best of relevant content produced by others
• Curation should be part of your content marketing efforts
• Be seen as an information source; possible thought leader
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Paper.li for curating multimedia
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Ideas for curated content • Industry news
• Expert tips and advice/how-to
• Presentations
• Case studies
• Reviews of events or books
• Photos
• Infographics
• Videos, podcasts
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Quick list of curation tools • Delicious
• Clipboard
• Pearltrees
• Diigo
• Storify
• Scoop.it
• Paper.li
• Google+ Sparks
• Bundlr
• Magnify.net
• Curata
• Curation Station
• Scribit