quick guide: reading (nealon & giroux, "the theory toolbox," chapter 3)
DESCRIPTION
Presentation for Mass Communication Theory IITRANSCRIPT
READINGMeaning-making shiftsfrom author to reader
READINGTranslation of signs
"The alphabet isthe most reductive,the most subversive
of all scripts."James Gleick
"The alphabet is the most reductive, the most subversive of all scripts." James Gleick
OTHER“SUBVERSIVE”
SEMIOTICS
The Languageof Style
CartographyDiagramming
Modeling
Photography
Music
CodesMachine Languages
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