Quiz February 17Quiz February 17thth

1. Which of the following is most like to 1. Which of the following is most like to provide sustainable Positioningprovide sustainable Positioning

a. Simple physically based attributes

b. Complex Physically based attributes

c. Essentially abstract attributes

d. Price

2.2. Neiman Marcus scored lowest on this attribute

a. Customer Service

b. Ambience

c. Category Depth

d. Fashionability

e. Value for Money

3. We should stimulate primary 3. We should stimulate primary demand in this stage of the product demand in this stage of the product life cyclelife cycle

a.a. IntroductionIntroduction

b.b. GrowthGrowth

c.c. ShakeoutShakeout

d.d. MaturityMaturity

e.e. DeclineDecline

4. Approximately what percent of new 4. Approximately what percent of new products are “new to the world” products?products are “new to the world” products?

a.a. 5%5%

b.b. 10%10%

c.c. 15%15%

d.d. 20%20%

e.e. 25%25%

5. Hollywood week ends tonight 5. Hollywood week ends tonight and we are introduced to the final and we are introduced to the final 24 on this show. 24 on this show.

a.a. The biggest The biggest LosersLosers

b.b. American IdolAmerican Idol

c.c. LostLost

d.d. Modern FamilyModern Family