www.r3ww.com

52.1

82.1

38.4

131.8

92.1

62.5

75.4

84.8

15.2

59.2

91.2

32.1

64.7

79.7

24.5

65.7

45.5

55.9

26.6

47.7

5.2

35.8

74.1

23.4

42.8

9.7

29.5

70.7

90.6

78.5

89.6

49.5

62.9

72.5

65.3

63.5

89.9

66.8

50.9

76.8

59.1

57.3

74.6

56.0

63.0

56.5

68.3

56.7

73.4

60.3

45.2

65.6

54.8

69.8

65.4

43.2

86.3

56.5

92.0

35.0

57.0

59.7

63.3

40.7

84.9

63.1

36.6

54.0

58.4

6.2

64.4

50.3

62.2

51.3

65.0

63.8

88.7

64.7

34.3

61.1

58.2

61.6

21.4

17.5

100.0

97.8

92.7

89.7

86.7

81.7

81.5

80.7

79.6

74.5

69.9

69.1

68.5

65.3

64.6

64.2

6 3.1

59.7

59.2

57.9

57.4

55.5

54.5

53.9

52.3

51.2

49.9

47.6

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

44.4

31.7

26.2

36.5

36.8

32.1

1.6

24.2

(1.6)

33.0

28.8

24.2

84.6

36.2

59.6

7.5

27.5

38.8

45.0

58.0

35.4

47.3

(0.7)

36.1

4.3

12.4

15.7

35.2

51.0

56.4

61.0

54.4

53.8

57.1

59.5

51.2

67.7

50.9

49.7

51.6

27.2

48.3

33.8

55.0

47.6

44.3

39.0

32.8

39.9

33.5

60.2

29.1

39.9

35.5

34.4

19.2

45.6

47.9

33.2

38.9

41.3

29.1

86.9

65.4

41.5

33.0

52.3

52.1

14.8

32.8

45.4

74.0

55.3

41.1

22.6

19.4

41.8

15.0

(12.3)

27.3

40.5

27.1

14.0

(1.7)

46.8

46.2

45.6

45.1

45.1

43.9

40.5

39.9

39.4

38.5

38.4

38.0

37.5

37.5

36.7

36.6

36.0

36.0

30.5

30.2

29.7

24.5

22.6

16.1

12.9

10.3

8.5

0.0

BMW

Apple

Mercedes-Benz

KFC

Samsung

adidas

Volkswagen

Yili

Burberry

Nike

McDonald's

M&M's

Coca-Cola

Dove

Louis Vuitton

Dumex

Audi

Olay

Budweiser

Huawei

Breezer

Estée Lauder

Mengniu

Harbin Beer

TSINGTAO

Heineken

Snickers

Extra

Master Kong

Head&Shoulders

Darlie

Pepsi

PANTENE

Maybelline

Johnnie Walker

Li-Ning

Ferrero Rocher

Oreo

Abbott

Uni-President

JDB

Crest

Mead Johnson

Carlsberg

NIVEA

Xiaomi

Sprite

CLEAR

Lenovo

Colgate

Kinder

DOUBLEMINT

Hershey's

Chips Ahoy!

INFINITI

Stride

2014R 3 D I G I T A L E N S P I R E I N D E X

R3 DIGITAL ENSPIRE index2014 Q3

R3 DIGITAL ENSPIRE index2014 Q3

Q3

BRANDBRAND BRAND AWARENESS DIGITAL ENSPIREINDEX

2014 Q3RANKING

AWARENESS DIGITAL ENSPIREINDEX

2014 Q3RANKING

BRANDENGAGEMENT INVOLVEMENT ENGAGEMENT INVOLVEMENT

Methodology:Scope>56 brands, 19 categories (Carbonated, Tea, Auto,Personal electronics, Dairy, Infant formula, Luxury products, Sporting goods, Western style fast food,Haircare, Toothpaste, Skincare, Cosmetics, Cocktail,Liquor, Beer, Chocolate, Cookies, Chewing gum), 369 ads.

Weights (based on impact of predictors on Purchase Intent)>Awareness = 0,3 Engagement = 0,6 Involvement = 0,1Regression Model of EnSpire Index = 0.3 * Awareness + 0.6 * Engagement + 0.1 * Involvement

Index Calculation>Awareness = Prompted targeted ad awareness Engagement = Overall Liking, Positive Impression of Brand, Fits Brand Involvement = Clickeability, Sharing, Looking up information about brand/product

Sampling>N=3,159 general consumers aged 18-45 years of age>City coverage: Tier 1: Beijing, Shanghai, Guangzhou, Shenzhen Tier 2: Wuhan, Nanjing, Hangzhou, Chengdu, Tianjin, Shenyang, Suzhou, Fuzhou, Ningbo, Qingdao, Xian, Zhengzhou, Chongqing, Jinan, Hefei, Changsha