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RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT: Mary Romano 201-234-3968 [email protected] Kait Hardiman 201-234-3999 [email protected] 2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 8,000 7,600 6,800 5,600 Junior 7,000 6,650 5,950 4,900 1/2 H/V 6,400 6,080 5,440 4,480 1/4 5,200 4,940 4,420 3,640 (All prices effective January 2016) BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano. BLEEDS: Add 10%. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”. POSITIONING: For Page 3 or back page, 10% surcharge. 10% surcharge for guaranteed placement. COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days. DEADLINES: 7 days prior to issue date. (Earlier during holiday weeks.) DELIVERY: Email a PDF attachment or link to the file to Mary Romano at [email protected] DIMENSIONS: CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates. Full Page 7.75 x 10.25” Junior 5 x 7” Half Page (Horiz.) 7.25 x 4.5” Half Page (Vert.) 3.5 x 9” Quarter Page 3.5 x 4.5” Bleed Live 7.75 x 10.25” Trim 8.5 x 11” Bleed 9 x 11.5” Belly Wrap Live 16.5 x 7.5” Trim 17 x 8” Bleed 17.5 x 8.5” RATE CARD 4/C

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Page 1: RA TE CARD RA TE CARD

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

CONTACT: Mary Romano 201-234-3968 [email protected] Kait Hardiman 201-234-3999 [email protected]

2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 8,000 7,600 6,800 5,600 Junior 7,000 6,650 5,950 4,900 1/2 H/V 6,400 6,080 5,440 4,480 1/4 5,200 4,940 4,420 3,640 (All prices effective January 2016)

BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano.

BLEEDS: Add 10%. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.

POSITIONING: For Page 3 or back page, 10% surcharge. 10% surcharge for guaranteed placement.

COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days.

DEADLINES: 7 days prior to issue date. (Earlier during holiday weeks.)

DELIVERY: EmailaPDFattachmentorlinktothefileto Mary Romano at [email protected]

DIMENSIONS:

CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.

Full Page

7.75 x 10.25”

Junior

5 x 7”

Half Page(Horiz.)

7.25 x 4.5”

Half Page(Vert.)

3.5 x 9”

QuarterPage

3.5 x 4.5”

Bleed

Live 7.75 x 10.25”Trim 8.5 x 11”Bleed 9 x 11.5”

Belly Wrap

Live 16.5 x 7.5”Trim 17 x 8”Bleed 17.5 x 8.5”

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

BLACK & WHITE: Black and white ads should be Press-Optimized PDFs

with fonts embedded and highest-resolution graphics possible

(minimum 300 dpi). Vector logos preferred.

COLOR: Press-Optimized PDF with all Fonts embedded, highest resolution

graphics possible (minimum 300dpi) and set as CMYK. Vector logos

preferred. To ensure correct color, send a hardcopy matchprint to us.

Please call Mary Romano with questions.

WEB (BUTTON) ADS: $300 per week.

Displayed on most pages of REAlert.com, except home page.

Dimensions: 120W x 90H pixels.

Format: gif, png or jpg.

NOTE: Please be aware that our newsletters are delivered via Email as a PDF

and in Print. Files should be set up for optimum output in both formats.

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Investors comb each weekly issue of Real Estate Alert for fresh tips on institutional buying opportunities and for the latest news about the market’s leading dealmakers. Launched in 1989, the newsletter is recognized as an early-warning system for professionals pursuing offerings of income-producing properties and other real estate-related assets — money-making information that can’t be found anywhere else. There’s simply no better medium for reaching key decision-makers in the real

estate investment game.

Real Estate Alert is published by Harrison Scott Publications, which also produces Hedge Fund Alert, Commercial Mortgage Alert and Asset-Backed Alert. More information about Real Estate Alert is available at www.REAlert.com.

DISTRIBUTION/READERSHIP

Real Estate Alert is sent weekly by mail and email to hundreds of professionals involved in the real estate investment arena. This highly targeted readership includes paid subscribers involved in buying, selling, brokeringandfinancingrealestate-relatedassets.Inaddition,hundredsofmarketprofessionalsreceiveReal Estate Alert as part of complimentary three-week subscriptions. Be sure to ask about our special

conference distributions, some of which are listed on the accompanying editorial calendar.

REAL ESTATE ALERT FACTS

PAID CIRCULATION BY BUSINESS TYPE

$3,297Annual Subscription Price (46 Issues)

5,000Paid Circulation

21,000Average Weekly Readership

15,000Pass-along readership (3 times)

1,000Average Promotional Circulation

Fund Managers

36%23%

Developer/Investor(includes REITs)

21%

Lender

7%

Broker

13%

Other

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

Ackman-Ziff

Allen & Overy

Arbor Commercial Mortgage

Auction.com

Boston Realty Advisors

Carlton Group

CBRE

Colliers

CoStar

Cushman & Wakefield

Eastdil Secured

Greenhill

Guggenheim Partners

HFF

iStar

Jones Lang LaSalle

Madison Capital

Madison International Realty

Marcus & Millichap

McGladrey

Meridian

Mercury Capital Advisors

Mesa West Capital

PREI (Prudential Real Estate Investors)

Prime Finance

Real Estate Arts

Starwood

Washington State Investment Board

Wells Fargo

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A Sampling of Recent Advertisers

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A SAMPLING OF OUR READERS

REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Want your clients and prospects to see an article that mentions your company? We can reprint any

article with a customized layout under the newsletter’s logo — an ideal addition to your packet of

marketing material.

REPRINT RATES

B&W Logo/ Color Logo/ Color Logo/

Copies Plain Paper Plain Paper Glossy Paper

100 $50 $100 $300

250 100 175 375

500 150 250 450

1,000 225 350 550

2,000 350 500 700

REAL ESTATE ALERT: 5 Marine View Plaza, Suite 400, Hoboken NJ 07030. 201-659-1700

Shopping-center developer Madison Marquette is forming itsfirst opportunity fund.

The Washington company has retained Presidio Partners toraise $350 million of equity for Madison Marquette RetailEnhancement Fund. Madison Marquette and its affiliates arecommitting at least $60 million toward that goal.

With leverage, the vehicle would have about $1.2 billion ofbuying power. Madison Marquette will seek an 18% return bypursuing the same acquisition and development strategy it hasused since being founded in 1992.

The fund will make its investments within three years andhold them for up to 10 years. Chief executive officer AmerHammour and managing director Gary Mottola are heading thevehicle. Also working on it are Paul Andrews, David Brainerd,Thomas Falatko, Eric Hormann and Jay Lask.

The fund will buy, develop, redevelop and reposition retail andmixed-use properties, primarily in heavily developed areas of bigcities, including Los Angeles, Philadelphia, New York, SanFrancisco, Minneapolis-St.Paul and Seattle. It will also pursue well-located suburban properties that can be converted into “communityvillage” centers — lifestyle centers that combine retail and enter-tainment space.

The company, a unit of international investment firm CapitalGuidance, has developed 33 properties with a total value of $1.6billion. It has sold 18 of them for a combined $950 million, gen-erating a 25% gross internal rate of return. Last year, it sold a 66%stake in Bay Street, a 400,000-square-foot lifestyle center in theBay Area community of Emeryville, Calif., to BlackRock Realtyfor $122.2 million, or $463/sf. It also sold 222 Sutter Street, a127,000-sf San Francisco lifestyle center, to British player Capital& Counties, a unit of Liberty International, for $42 million, or

$331/sf. Madison Marquette’s recent acquisitions have

been a mix of redevelopment opportunities and core plays thatfits well with its stabilized portfolio. Many of its purchases aremade with partners. �

First-round bids are expected this weekfor the 115,000-square-foot loft officebuilding at 157 Chambers Street inLower Manhattan. The recently vacat-ed property, between Greenwich Streetand West Broadway, is being targetedby residential conversion specialists,such as local player Gary Barnett andGerman-backed RFR Realty. The prop-erty, suitable for conversion into 46residential condominiums, could fetchbids in the area of $65 million.Cushman & Wakefield is handling theoffering for fund operator RockpointGroup and local player TribecaAssociates.

CNL Hotels & Resorts and BlackstoneGroup could be in the hunt to buyFairmont Hotels & Resorts, which wasput into play following an unsolicited

THE GRAPEVINE

REIT Shops US-Leased Complex in VirginiaCommercial Net Lease Realty is marketing a large office complex in Northern

Virginia that is valued at up to $250 million.The 554,000-square-foot property, in the Pentagon City section of Arlington,

is fully leased to the U.S. Transportation Security Agency through 2014. At $450/sf,

the buyer’s initial yield would be 6.25%.The complex, at 601-701 South 12th Street, consists of two buildings and a

two-story, 1,079-car garage. There are no scheduled rent increases on the office

space, but the federal agency is subject to 3% annual bumps on the garage lease.

Worldcom formerly used the property as its headquarters. Commercial Net

Lease, a REIT based in Orlando, bought it in 2003 for $142.8 million via a sale

supervised by a federal bankruptcy court. Commercial Net Lease also assumed

$28.9 million of expenses for previously scheduled tenant improvements and See REIT on Page 2Public Systems Repositioning for Higher YieldsMost major public pensions systems were net sellers of U.S. commercial

properties last year, seeking both to capitalize on high prices and redeploy cap-

ital into higher yield investments in the U.S. and abroad.Among the 10 public pension systems that bought or sold at least $100 mil-

lion of U.S. properties last year, nine were net sellers, according to data com-

piled from Real Estate Alert’s Deal Database and other sources. The 10 systems

sold $10.5 billion of properties, compared with just $3.4 billion of acquisitions

(see table on Page 6). The data, which cover office, retail, multi-family, indus-

trial and hotel properties, include the values of any stakes held by partners.

Calpers was the most-aggressive seller, unloading $6.8 billion of properties

while buying just $1.2 billion. California State Teachers was the only net buyer,

with more than $1.8 billion of acquisitions and $488 million of dispositions.

Why so much selling? Public pension systems, like other investors, are tryingSee PUBLIC on Page 6 Madison Marquette Raising Debut Retail FundShopping-center developer Madison Marquette is forming its first opportuni-

ty fund.The Washington company has retained Presidio Partners to raise $350 mil-

lion of equity for Madison Marquette Retail Enhancement Fund. Madison

Marquette and its affiliates are committing at least $60 million toward that

goal.With leverage, the vehicle would have about $1.2 billion of buying power.

Madison Marquette will seek an 18% return by pursuing the same acquisition

and development strategy it has used since being founded in 1992.The fund will make its investments within three years and hold them for up

to 10 years. Chief executive officer Amer Hammour and managing director Gary

Mottola are heading the vehicle. Also working on it are Paul Andrews, David

Brainerd, Thomas Falatko, Eric Hormann and Jay Lask. The fund will buy, develop, redevelop and reposition retail and mixed-use See MADISON on Page 4

2 Broadway Shops Beverly Hills Building3 Pa. Mall Offers Redevelopment Play 3 Net-Leased Building Shopped in NJ3 ‘Vertical’ Mall May Hit Block in DC4 TA Associates Dealing DC Offices7 MMA Drops Fund, CMBS Plans

10 DRA Team Markets Virginia Offices6 INVESTMENT VEHICLES

9 NEW DEALS

10 CALENDAR

JANUARY 18, 2006

See GRAPEVINE on Back Page

Madison Marquette Raising Debut Retail Fund

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Buttons appear in the side navigation area on most pages of REAlert.com, except home page.

$300 per week.

Dimensions: 120W x 90H pixels. Format: gif, png or jpg.

Contact Mary Romano at 201-234-3968 or Kait Hardiman at 201-234-3999 for details.

120W x 90H pixels

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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AD DIMENSIONS: q Full page (7.75” wide, 10.25” high) q Half page/horiz. (7.25” wide, 4.5” high)q Junior (5” wide, 7” high) q Quarter page (3.5” wide, 4.5” high)q Half page/vertical (3.5” wide, 9” high)

INSERTION DATES:___________ ___________ ___________ ___________ ______________________ ___________ ___________ ___________ ______________________ ___________ ___________ ___________ ______________________ ___________ ___________ ___________ ___________

Total number of insertions: ___________

SPECIAL INSTRUCTIONS:_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

PER-INSERTION CHARGES: Per-insertion charge: $__________ Adjustments: ___________________ $__________ ___________________ $__________ Gross price: $__________ Agency commission: $__________ Net price: $__________

Send bill to: q Advertiser q Agency

CONTACTS:Advertiser: ______________________________ Agency: ______________________________Contact: ______________________________ Contact: ______________________________Address: ______________________________ Address: ______________________________City/St/Zip: ______________________________ City/St/Zip: ______________________________Telephone: ______________________________ Telephone: ______________________________Fax: ______________________________ Fax: ______________________________E-mail: ______________________________ E-mail: ______________________________

Advertiser and/or Agent agree to the accompanying “Terms and Conditions.”

__________________________________________________________ __________Authorized Signature Date

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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The Advertiser, Agency (if any) and Publisher hereby agree to be governed by the following conditions: 1. DEADLINES 7 days prior issue date.(Earlier during holiday weeks.) 2. CANCELLATIONS Advertiser or Agency may cancel an order for advertising prior to the material due date. The cancellation mustbeconfirmedbythePublisher. 3. SHORT RATES AND REBATES Contractspacemustbeusedwithinoneyearofthefirstinsertion.Iftherearefewerinsertionsduringthatperiod than the number upon which the rate is based, Advertiser or Agency will be required to pay the rate based upon the actual insertions. 4. PAYMENT The Advertiser and Agency are liable for payment for all published advertisements. Invoices are pay-able within 30 days of publication. In the event that the Publisher is not paid in full for an advertisement as due, Advertiser and Agency agree to pay the sum of one and one-half percent (1.5%) per month as interest on the unpaid balance, until paid, and all costs of collection incurred by the Publisher, including attorney’s fees and costs. 5. PUBLISHER LIABILITY The Publisher shall not be liable for any failure to publish all or any portion of the issue in which an advertisement is contained if such failure is due to occurrences beyond the Publisher’s control. Failure by Publisher to insert an advertisement invalidates this order but shall not constitute a breach of contract. Advertisements omitted from any particular issue or issues shall be compensated for either through make-ups or rate adjustments. 6. INDEMNIFICATIONS TheAdvertiserandAgencyshallindemnifyandholdharmlessthePublisher,itsofficers,agentsandemployees against claims, suits, expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including (without limitation) claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism. 7. ADVERTISING RATE CARD The Advertiser and Agency hereby acknowledge that they have received and read the Publisher’s “Ad-vertising Rate Card.” To the extent not inconsistent with the terms and conditions herein, the terms and conditions on the “Advertising Rate Card” in effect on the contract’s signature date are hereby incorpo-rated into these conditions. 8. GENERAL a. The Publisher shall not be bound by any condition, printed or otherwise, appearing on order blanks or copyinstructionswhensuchconditionsconflictwiththeprovisionssetforthherein.

b. All advertisements are published by the Publisher on the representation of the Advertiser or Agency that both are authorized to publish the entire content and subject matter of the advertisement.

c. The Advertiser and Agency agree not to make promotional reference to the Publisher or any of its publicationsinanywaywithoutfirstobtainingthepriorwrittenpermissionofthePublisherforeachsuch use.

d. Publisher reserves the right to insert the caption “Advertisement” above any advertisement that simu-lates editorial content.

e. This contract contains the entire agreement between the parties relating to the subject matter herein contained,andnochangeormodificationofanyofitstermsandprovisionsshallbeeffectiveunlessmade in writing and signed by both parties.