raddon chart of the day january 17, 2013

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Source: Raddon Financial Group, National Online Consumer Research – Fall 2012

Raddon Chart of the DayJanuary 17, 2013

One Out of Five Consumers Use a Banking App

Percent of All Online Respondents

Weather

Maps/D

irecti

ons

Socia

l Netw

ork Sit

e

Games

Banking

Music

Shopping

Investi

ng 0%

5%

10%

15%

20%

25%

30%

35%

40%35%

32%30%

29%

21%18%

15%

3%





Top Five Banks and Credit Unions Have Highest Mobile Penetration


Have Smartphone or Tablet Bank via Smartphone or Tablet0%

10%

20%

30%

40%

50%

60%

70%

53%

24%

63%

35%

56%

20%

41%

18%

61%

25%

Total Top Five Bank Regional BankCommunity Bank Credit Union





One-Fifth Indicated That They “Bank Online” with Their Smartphone

Bank Online with Device Downloaded App from PFI Actively Use PFI App0%

5%

10%

15%

20%

25%

20%

16%14%

9%

6% 5%

Smart Phone Tablet






Gen Y Respondents Are More Likely to Buy a Tablet in the Next Year

Total Traditionalist Baby Boomer Gen X Gen Y0%

2%

4%

6%

8%

3% 4%3%

2%

5%

1%1% 2%

2%

1%

New Tablet New Smartphone

Perc

ent

of

Online R

espondents

wit

hout

a S

mart

phone o

r Table

t C

urr

entl

y





One-Half of Consumers Are Mobile Ready

Smartphone or Tablet

Smart Phone Tablet Android iPhone Other0%

10%

20%

30%

40%

50%

60%53%

45%

24%

17%13%

5%






One-Quarter of All Respondents Report Owning a Tablet

69%2%

22%

7%


Cell PhoneTablet OnlyBothNeither




Raddon Chart of the DayDecember 20, 2012

Attitudes About Student Loans and Student Loan Debt

0%20%40%60%80%

81%59%

42% 40%

82%59%

41% 40%65%

50% 50% 39%

TotalCurrently Have/Previously Had a Student Loan Plan on Obtaining One




Raddon Chart of the DayDecember 18, 2012

Student Loan Repayment Status

19%

11%

25%6%

39%

Percent of Online Respondents That Currently Have/Had a Student Loan

Have Yet to Begin Making Payments

Just Begun to Make Payments

Have Been Making Payments for Several Years

Almost Repaid All Student Loans

Have Paid Off All Student Loans




Raddon Chart of the DayDecember 13, 2012Student Loan Status

64%

33%

3%


Never Had One/Do Not Antic-ipating Opening OneCurrently Have/Previously Had a Student Loan Plan on Obtaining One

raddon chart of the day january 17, 2013

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