radio’s anarcheology
TRANSCRIPT
-
7/28/2019 Radios Anarcheology
1/13
Radios Anarcheology
Thirteenth Annual Convention of
the Media Ecology Association2012
-
7/28/2019 Radios Anarcheology
2/13
Radios Anarcheology
Media archeology, it was thought by
Siegfried Zienlinski, polish thinker who was
rooted in Germany.
Scans the text, visual and hearing media files,
emphasizing discursive manifestations and
culture.
Sometimes Zienlinski calls it anarcheology
trying to show how chaotic it is.
-
7/28/2019 Radios Anarcheology
3/13
Radios Anarcheology
This article wants:
show how Media archeology works;
present a border between this theory and Media
ecology;
use as an object the media radio;
propose reflections about the past of radio and
the rescue of some practices, in this media, in anew way.
-
7/28/2019 Radios Anarcheology
4/13
Radios Anarcheology
Media archeology says:
Things are in the environment, we just need toobserver;
The old ideas are improved, refined with thenewest knowledge;
The past can present some possibilities to beredesigned.
Zielinsky says: DONT LOOK AFTER THE OLD IN THE NEW. FIND THE
NEW IN THE PAST.
-
7/28/2019 Radios Anarcheology
5/13
Radios Anarcheology
Media ecology
Points out how media products may affect the
perception and comprehension of the society;
Focus on media as environments or as contexts
and the interrelations of communication media in
a given context;
Context alters the whole configuration of mediaand their interactions, and creates a new
environment.
-
7/28/2019 Radios Anarcheology
6/13
Radios Anarcheology
Media ecology = archeology Points out how media products may affect the perception
and comprehension of the society.
Things are in the environment, we just need to observer.
Focuses on media as environment or as contexts and theinterrelations of communication media in a given context.
The old ideas are improved, refined with the newestknowledge.
Context alters the whole configuration of media and theirinteractions, and creates a new environment.
The past can present some possibilities to be redesigned.
-
7/28/2019 Radios Anarcheology
7/13
Radios Anarcheology
How this article shows the radio archeology?
Steep in the Germany Radio to show the technical
ofhrspeilas a past format that emerge from
social movements in the 1920s.
This is the history of the connection of many
factors:
Technical (microphones, amplifiers etc.) Social (reorganization)
Politic (manifestation of a people, country)
-
7/28/2019 Radios Anarcheology
8/13
Radios Anarcheology
How this article shows the radio archeology?
Steep as well in the Brazilian radio history to show
how entertainment built the radio era in the
1930s.
In the 1920s, the radio worked as an educative
tool, but it was insipient.
The stations financing were made by partners of asociety. The station are called Society Radios.
The first man to organize it was Roquete Pinto.
-
7/28/2019 Radios Anarcheology
9/13
Radios Anarcheology
How this article shows the radio archeology?
But the realhistory of radio in Brazil is the result
of a populist president who:
Saw in radio a political tool;
Built a radio network giving concessions to many
businessmen;
Regularized the publicity.
-
7/28/2019 Radios Anarcheology
10/13
Radios Anarcheology
How this article shows the radio archeology?
The Brazilian realhistory of radio will follow the
north american model:
Commercial
Culture products
The difference was the emphasis to create acharacters, communication personages.
-
7/28/2019 Radios Anarcheology
11/13
Radios Anarcheology
We have:
Germany: technical and social radio
Brazil: a commercial and entertainment radio
Under the archeology and ecology, we propose a
new look to this scenary.
-
7/28/2019 Radios Anarcheology
12/13
Radios Anarcheology
Join:
German ancient technical and social radio;
Brazilian commercial and entertainment
experience to produce new formats for the dial
today. Why?
We are living in the mobile era when we can carry
sonorous devices in our body and the time wespend crossing the city asks for a kind of
entertainment of bond with the others.
-
7/28/2019 Radios Anarcheology
13/13
Radios Anarcheology
The goal:
Connecting technical, text, voice and sound effect
resources we can provide to the sonorous media a
new environment: With the past
With nowadays scenary and tools
New sound crosswords