rahul rai products & services of sharekhan

8/6/2019 Rahul Rai Products & Services of Sharekhan

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A

Project Report on

PRODUCT & SERVICES

At

[As a partial fulfillment for the requirement in summer project as a part of MBA programme ]

UNDER THE SUPERVISION OF

Nikhil Jaswal

Submitted By:

Rahul Rai(E106039)

[MBA-I SEM-II, Batch: 2010-12]

Chitkara Institute of Engineering andTechnology

(rajpura)



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INDUSTRY DETAIL:-

Securities market has essentially three categories of participants namely the issuer of

securities, investors in securities and the intermediaries and two categories of

products, the services of the intermediaries the securities including derivatives.

The securities market has two interdependent and inseparable segments the new issue

(primary market) and the stock (secondary market). The primary market provides the

channel for sale of new securities while the secondary market deals in securities

previously issued



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COMPANY PROFILE:

Sharekhan is one of the top retail brokerage houses in India with a strong online

trading platform. The company provides equity based products (research, equities,

derivatives, depository, margin funding, etc.). It has one of the largest networks in the

country with 1200+ share shops in 400 cities and India¶s premier online trading portal

www.sharekhan.com. With their research expertise, customer commitment and

superior technology, they provide investors with end-to-end solutions in investments.

They provide trade execution services through multiple channels - an Internet

platform, telephone and retail outlets.

Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family,

continues to remain the largest shareholder. It is the retail broking arm of the

Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH

LIMITED] Group. SSKI which is established in 1930 is the parent company of

Sharekhan ltd. With a legacy of more than 80 years in the stock markets, the SSKI

group ventured into institutional broking and corporate finance over a decade ago.

Presently SSKI is one of the leading players in institutional broking and corporate

finance activities. Sharekhan offers its customers a wide range of equity related

services including trade execution on BSE, NSE, and Derivatives. Depository

services, online trading, Investment advice, Commodities, etc.

Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and

now it is having all the rights of SSKI. The company was awarded the 2005 Most

Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first brokerage

Company to go online. The Company's online trading and investment site -

www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives access to

superior content and transaction facility to retail customers across the country. Known

for its jargon-free, investor friendly language and high quality research, the content-

rich and research oriented portal has stood out among its contemporaries because of

its steadfast dedication to offering customers best-of-breed technology and superior

market information.



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Sharekhan has one of the best states of art web portal providing fundamental and

statistical information across equity, mutual funds and IPOs. One can surf across

5,500 companies for in-depth information, details about more than 1,500 mutual fund

schemes and IPO data. One can also access other market related details such as board

meetings, result announcements, FII transactions, buying/selling by mutual funds and

much more.

Sharekhan's management team is one of the strongest in the sector and has positioned

Sharekhan to take advantage of the growing consumer demand for financial services

products in India through investments in research, pan-Indian branch network and an

outstanding technology platform. Further, Sharekhan's lineage and relationship with

SSKI Group provide it a unique position to understand and leverage the growth of thefinancial services sector. We look forward to providing strategic counsel to

Sharekhan's management as they continue their expansion for the benefit of all

shareholders.

SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment

bank with strong research-driven focus. Their team members are widely respected for

their commitment to transactions and their specialized knowledge in their areas of

strength. The team has completed over US$5 billion worth of deals in the last 5 years

- making it among the most significant players raising equity in the Indian market.SSKI, a veteran equities solutions company has over 8 decades of experience in the

Indian stock markets.

If we experience their language, presentation style, content or for that matter the

online trading facility, we'll find a common thread; one that helps us make informed

decisions and simplifies investing in stocks. The common thread of empowerment is

what Sharekhan's all about.

"Sharekhan has always believed in collaborating with like-minded Corporate into

forming strategic associations for mutual benefit relationships" says Jaideep Arora,

Director - Sharekhan Limited.

Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.

Sharekhan's expertise lies in stocks and that's what he talks about with authority. So

when he says that investing in stocks should not be confused with trading in stocks or

a portfolio-based strategy is better than betting on a single horse, it is something that



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is spoken with years of focused learning and experience in the¶ stock markets. And

these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of

the SSKI group, an Indian financial services power house, with strong presence in

Retail equities Institutional equities Investment banking.

In Ahmedabad, It is having the branch at Dynamic house, opp. Child care hospital,

Navrangpura road and over 40 franchisees in Ahmedabad. We have been given the

centre at Navrangpura road, Ahmedabad.



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MISSION:

To educate and empower the individual investor to make better investment

decisions through quality advice and superior service.

VISION:

To be the best retail brokering Brand in the retail business of stock market.

ACHIEVEMENTS OF SHAREK HAN:

A wired company along with Reliance, Hll, Infosys, etc by µBusiness Today¶,

January 2004 edition.

It was awarded µTop Domestic Brokerage House¶ four times by Euro and Asia

money.

It was Winner of ³Best Financial Website´ award.

India¶s most preferred brokers within 5 years. ³CNBC Awaaz customers Award

2005´.

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STRATEGY:

The main strategies used in our training were as follow.

DATA CALLING

In data calling we were provided data of mobile numbers and our job was to

generate appointments. After that we were required to convert that

appointment into closure. Apart from given data we also brought latest

business directory. We called to different business people and tried to generate

appointments.

CALLED CALLING

Called calling means to go at different corporate houses and to meet different

People and to get their visiting card by it we get lead and our immediate task

Was to call them & to fix appointment.

REFERENCE

Another important strategy was to use our reference means our family, friends,

relatives etc. In marketing or selling we can never neglect references & they

always play a major role.

STALL ACTIVITY

Stall activity means to make

stall at public place. Then our

job was to give them a

newspaper with brochures and

to take their name and contact

number. So it was another

process of generating lead.

After that our job was to follow

up and try for appointment and closure



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HIERARCHY IN SHAREK HAN:

Sales Side Dealing Side

Trainees Junior Dealer

Super Trainees Dealer

Sales Executives Relationship manager

Senior sales executives Senior Relationship manager

Business developmentexecutive

Equity advisor

Assistant sales manager Assistant Branch Manager

Deputy manager Branch Manager

Territory manager Cluster Head

Area sales manager/ Cluster manager

Directors

Regional sales manager CEO

Regional Head

Vice president

Directors

CEO



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OFFERING

OF THE

COMPANY



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Sharekhan provides 4 in 1 account.

1. De-mat a/c

2. Trading a/c [for cash calculation]

3. Bank a/c [for fund transfer]

4. Dial and Trade [for offline trading/for query relating trading]

[1] Dematerialization account:-

Dematerialization is the process of converting physical shares (share

certificates) into an electronic form. Shares once converted into dematerialized

form are held in a De-mat account Sharekhan is a depository participant. This

means that we can keep the shares in dematerialized form in Sharekhan. But

for this one has to purchases the Demat account in Sharekhan. .

Sharekhan provides no opening charge.

Sharekhan provide de-mat account free of charge for first year, Rs.400/

year from the next year (year continued from the day of opening).

Auto pay-in & Auto pay-out of securities.

Waver of pay-in and pay-out charges (Due to link De-mate account).



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FOR OPENING AN ACCOUNT:

2 passport size photograph

Identity proof (PAN card is compulsory)

Residence proof

Cheque ( Min Rs.10,000 margin balance)

Proofs of Identity

Customer can submit a photo copy of any one of the following

o Voter ID

o Passport

o PAN Card

o Driving License

o Photo I card issued by Employer registered under MAPIN

o Copy of Ration card

Address Proof

Customer can submit a photo copy of any one of the following

o Voter ID Card

o Driving License

o Passport

o

Ration Cardo Telephone Bill

o Electricity Bill

o Leave-License

o Bank Passbook

o Latest Bank Statement



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[2] Trading Account:

It is an electronic account which enables customers to trade in share through

internet without help to broker.

1) NSE/BSE/F&O/Commodity terminal live screen:-

Provides online fluctuations rate on computer screen

2) Online Daily Tips:-

Sharekhan is providing tips through mails in 4 sessions

y Pre market

y Noon session

y Post market

y Late evening

Sharekhan is provide tips through SMS (chargeable)

Sharekhan is provide tips through Yahoo Messenger Online

3) IPO/MF Online :-Sharekhan provide IPO and MF facility for the customer.



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[3] Saving Account:

In Sharekhan, a customer can have a saving account for trading online with net

banking facility; Sharekhan have a tie ups with following Banks.

1. HDFC Bank

2. CITI Bank

3. OBC Bank

4. YES Bank

5. UTI Bank

6. IDBI Bank

7. ICICI Bank

8. Union Bank

9. Indusind Bank

10. Bank of India

11. Deutsche Bank

A customer can allocate and transfer fund from your respective bank account to your

Sharekhan account for trading and transfer back to link bank account when and where

needed.

[4] Dial-N-Trade:-

Sharekhan provide Dial-N-Trade facility to the customer.



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PRODUCTS & SERVICES



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Sharekhan ltd. Provide different Product as follows

Share online & offline

Derivatives

Mutual fund online

Commodities online

IPO online

Portfolio Management Services

Insurance

Fixed deposits

Advisory products

Currency trading



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SHARE ONLINE



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SHARE ONLINE:

Sharekhan provide online facilities.

BENEFIT

I. Freedom from paperwork:-Integrated trading, bank and de-mat account with

digital contracts removers all paperwork.

II. Instant credit and transfer:-instant transfer of funds from bank account of

the choice to Sharekhan trading account.

III. Trade anywhere:-enjoy the ease of trading from any part of the world in a

completely secure environment.

IV. Dial n Trade:-call toll free number (1-800-22-7050) to place orders through

telebrokers.

V. Timey advice:-make informed decisions with expert advice, investment calls

and live market commentary.

VI. Real-time portfolio tracking:-benefit from real-time information for

investment and current portfolio value.

VII. After-hour orders:- place order after market hours, which get executed as

soon as the markets opens.

Sharekhan provide two different accounts:

1) Classic account2) Trade Tiger



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CLASSIC ACCOUNT:-

The Classic Account enables customers to trade online on the NSE and the BSE,invest in IPO and Mutual Funds and access all the research and transaction reports

through Sharekhan¶s website. This account is suitable for the retail investors.

In this account Shown the maximum script are 25 in the terminal and the technical

chart are not shown in this account.

The life time registration charge for this account is 750 rupees.

Features

Online trading account for investing in Equities and Derivatives

Free trading through Phone (Dial-n-Trade)

o Two dedicated numbers for placing your orders with your cell phone

or landline.

o Automatic funds transfer with phone banking (for Citibank and HDFC

bank customers)

o Simple and Secure Interactive Voice Response based system for

authentication

o Get the trusted, professional advice of our telebrokers.

o After hours order placement facility between 8.00 am and 9.30 am

Integration of: Online trading + Bank + Demat account

Instant cash transfer facility against purchase & sale of shares

IPO investments

Instant order and trade confirmations by e-mail

Single screen interface for cash and derivatives



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Online cl ic account:

Name Of The

Trader

An Investment Form

through Which Trading Can

Be Done

An Option By Which Bulk

Trading Can Be Done.



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FAST T ADE:

Features

St i quot

Personali ed market wat

Single screen interf ace f or cash, der i ati es and Commodities.

New Fast r ade is platf or m inde pendent will suppor t by all Oper ating

System.

New Fast r ade will suppor t all br owsers in the market.

New Fast r ade is inde pendent of existing we bsite and can work even if content we bsite is down.

Fast tr ade is we b base pr oduct and it s a shown f luctuation r ate.

Live

Terminal



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TRADE TIGER :

Trade tiger is a next-generation online trading product that brings the power of

broker¶s terminal to customer pc. It is session to capitalize on intra-day price

movement. Trade tiger is an internet ±based application available on a CD, which

provides everything a trader needs on one screen.

Key Features:-

y A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,

NCDEX, Mutual Funds, IPOs

y Multiple Market Watch available on Single Screen

y Multiple Charts with Tick by Tick Intraday and End of Day Charting

powered with various Studies

y Graph Studies include Average, Band- Bollinger, Know Sure Thing,

MACD, RSI, etc

y Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines

y User can save his own defined screen as well as graph template, that is,

saving the layout for future use

y User-defined alert settings on an input Stock Price trigger

y Tools available to gauge market such as Tick Query, Ticker, Market

Summary, Action Watch, Option Premium Calculator, Span Calculator

y Shortcut key for FAST access to order placements & reports

y Online fund transfer activated with 11 Banks



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Advantages:-

y Live Streaming Quotes

y Access all Tr ading Calls

y Advanced Char ting features

y Create your own technical r ules f or tr ading

y A Single Tr ading Screen f or all segments

Trader

Name



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THE PLATINUM CIRCLE:-

The HNI product

Personalized portfolio tracking & restructuring advice.

Monthly stock valuation statements, report profitability statement.

Daily report on transaction sent in printed format as well as available online.

Research-based investment advice tailored for different investment approaches



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SHARE OFFLINE



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SHAR OFFLINE:

As the internet has taken over the physical trade, the same is the situation in trading in

shares. Even the internet has not spared trading in shares and still the conventional

system of offline trading continues in today¶s world.

Merits of offline trading

Low brokerage

Less margin

Flexibility in credit period

Customized advice

Demerits of offline trading

Problems in getting in touch with the broker

Limited clientele

Problem of attention from the broker due to load

Reliance on the broker¶s information

Customer has to believe what the broker says

Broker Might not give the best price

Reconciliation of account and cash settlements

Paperwork

Geographical Restriction



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DIAL-N-TRADE:

Sharekhan provides complete trading facility like they are giving Toll free numbers

the phone trading facility as an alternative of net trading where a customer can call

³n´ number of times.

Toll Free numbers: 1800-22-7500

1800-22-7050

Local number : 079-30307600 (chargeable)

Exposure: For Intraday = 10 times

For Delivery = 04 times

Sharekhan is also providing the Margin on DP balance.



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LIVE

TERMINALS



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DERIVATIES:

Derivatives are financial contracts whose value/price is depends on the behavior

of price of one or more basic underling assets. These contracts are legally binding

agreement, made on the trading screen of stock exchange, buy or sell an asset in

future. The assets can be share, index, interest rate, bond, rupee- dollar exchange

rate, sugar, crude oil, soybean, cotton, coffee etc.

EQUITY FUTURE AND OPTION:

Future:-

An agreement between two parties to buy or sell an asset at a certain

time in the Future at a certain price. Stock futures on certain specified securities and

internet rate futures are available for trading at NSE (NATIONAL STOCK

EXCHANGE).All the futures contracts are settled in cash.

Options:-

An Options is a contract which gives the right, but not but or sell the underlying at a

stated price, which a buyer of an option pays the premium and Options are of two

types ± calls and put.

Calls give the buyer the right but not the obligation to buy a given quantity of the

underlying asset, at a given price on or before a given future date. Calls also known as

bulls.

Puts give the buyer the right, but not obligation to sell a given quantity of the

underlying asset at a given price on or before a given date. Puts also known as bears.



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COMMODITIES ONLINE



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COMMODITIES ONLINE:

Commodities are agreements to buy and sell virtually anything except, for some

reason, onions. The primary commodities that are traded are oil, gold and agricultural

products. Commodity derivatives comprise of raw materials and products that can be

traded on special commodity exchanges across the country. Commodities expands

customer investing horizon from investing in a metal company to trading in the metal

itself. Trading in commodity derivative provides unique market opportunities for a

wider section of participants like: investor, hedgers, arbitragers, traders, manufactures

planters, exporters and importers. While trading commodities through an exchange,

there are no transportation charges, no insurance costs, no storage charges and

complete security when customer trade though an exchange. Customer can trade in

commodities at nominal costs and carry the investment in paper from as customer

want. The fundamentals for commodities are quite simple: price is a function of

demand and supply.

Sharekhan provides commodity facility. Sharekhan trades on two major commodity

exchanges in India.

1) MCX

2) NCDEX



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INDEXE

OF COMMODITIE

MC X:

MC (M LTI COMMODITY EXC A NGE OF I NDIA LTD) is a state-of-the-ar t

electr onic commodity f utures exchange.MCX is an inde pendent commodity exchange

based in India. It was established in 2003 and is based inMumbai. The tur nover of the

exchange f or the per iod Apr-Dec 2008 was I NR 32 Tr illion.MCX offers f utures

tr ading in Agr icultur al Commodities, Bullion, Ferr ous & Non-ferr ous metals, Pulses,

Oils & Oilseeds, Ener gy, Plantations, Spices and other sof t commodities.MCX has

also setup in joint venture the National Spot Exchange a purely agr icultur al

commodity exchange and National Bulk Handling Cor por ation ( NBHC) which

pr ovides bulk stor age and handling of agr icultur al pr oducts.



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NCDEX¡

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally

managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI

Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and

Rural Development (NABARD) and National Stock Exchange of India Limited

(NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating

Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited

(IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial

promoters as shareholders of the Exchange.

NCDEX is the only commodity exchange in the country promoted by national level

institutions. This unique parentage enables it to offer a bouquet of benefits, which are

currently in short supply in the commodity markets. The institutional promoters of

NCDEX are prominent players in their respective fields and bring with them

institutional building experience, trust, nationwide reach, technology and risk

management skills. NCDEX is a public limited company incorporated on April 23,

2003 under the Companies Act, 1956. It obtained its Certificate for Commencement

of Business on May 9, 2003. It has commenced its operations on December 15, 2003.

NCDEX is a nation-level, technology driven de-mutualized on-line commodity

exchange with an independent Board of Directors and professionals not having any

vested interest in commodity markets. It is committed to provide a world-class

commodity exchange platform for market participants to trade in a wide spectrum of

commodity derivatives driven by best global practices, professionalism and

transparency.

NCDEX is regulated by Forward Market Commission in respect of futures trading incommodities. Besides, NCDEX is subjected to various laws of the land like the

Companies Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act

and various other legislations, which impinge on its working. NCDEX is located in

Mumbai and offers facilities to its members in more than 390 centers throughout

India. The reach will gradually be expanded to more centers.



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NCDEX currently f acilitates tr ading of thir ty six commodities - Cashew, Castor Seed,

Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Cr ude Palm Oil, Ex peller

Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeer a, Jute sack ing bags, Mild Steel

Ingot, Mul berr y Green Cocoons, Pe pper, R apeseed - Mustard Seed ,R aw Jute, RBD

Palmolein, R ef ined Soy Oil, Rice, R ubber, Sesame Seeds, Silk, Silver, Soy Bean,

Sugar, Tur, Tur mer ic, Ur ad (Black Mat pe), Wheat, Yellow Peas, Yellow R ed Mai e

& Yellow Soybean Meal. At subsequent phases tr ading in more commodities would

be f acilitated.



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INSURANCE



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INSURANCE:

What is insurance?

Insurance is a policy from a large Financial Institution that offers a person, company,

or other entity reimbursement or financial protection against possible future losses or

damages. Life insurance ensures that your family will receive financial support in your absence

Put simply; life insurance provides your family with a sum of money should

something happen to you. It protects your family from financial crises. In addition to

serving as a protective cover, life insurance acts as a flexible money-saving scheme,

which empowers you to accumulate wealth-to buy a new car, get your children

married and even retire comfortably. Life insurance also triples up as an ideal tax-

saving scheme. To know more, read the Key Benefits of Life Insurance.

Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI

prudential life insurance, the key benefits would be««

Life insurance, especially tailored to meet your financial needs

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose from.

Modern day investments include gold, property, fixed income instruments, mutual

funds and of course, life insurance. Given the plethora of choices, it becomes

imperative to make the right choice when investing your hard-earned money. Life

insurance is a unique investment that helps you to meet your dual needs - saving for

life's important goals, and protecting your assets.

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, life insurance is unique in that it gives the customer the

reassurance of asset protection, along with a strong element of asset appreciation.The core benefit of life insurance is that the financial interests of one¶s family remain

protected from circumstances such as loss of income due to critical illness or death of

the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth

creation proposition. The customer therefore benefits on two counts and life insurance



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occupies a unique space in the landscape of investment options available to a

customer.

Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly

married couple, it could be buying a house. Once, they decide to start a family, the

goal changes to planning for the education or marriage of their children. As one grows

older, planning for one's retirement will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in

which you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made

for different life stages. It thus ensures that the benefits offered to the customer reflect

the needs of the customer at that particular life stage, and hence ensures that the

financial goals of that life stage are met.

The table below gives a general guide to the plans that are appropriate for different

life stages.

Life Stage Primary Need Life Insurance Product

Young & Single Asset creation Wealth creation plans

Young & Just

married

Asset creation & protection Wealth creation and mortgage

protection plans

Married with kids Children's education, Asset

creation and protection

Education insurance, mortgage

protection & wealth creation plans

Middle aged with

grown up kids

Planning for retirement &

asset protection

Retirement solutions & mortgage

protection

Across all life-

stages

Health plans Health Insurance



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Life insurance plan:

Life insurance products assure your family will receive financial support, even in your

absence. Put simply, when you buy insurance you provide your family with a sum of

money, should something happen to you. It thus permanently protects your family

from financial crises.

In addition to serving as a protective cover, when you buy insurance you create a

flexible money-saving scheme, which empowers you to accumulate wealth to buy a

new car, get your children educational solutions, and even retire comfortably.

Today, there is no shortage of investment options for a person to choose from. Given

the plethora of choices, it becomes imperative to make the right choice when

investing your hard-earned money and online insurance is an ideal choice in today¶s

technology driven world. Buying Life insurance online is a way to make a unique

investment that helps you to meet your dual needs - saving for life's important goals,

and protecting your assets.

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, buying life insurance online gets you the unique reassurance of

asset protection, along with a strong element of asset appreciation.

When you buy life insurance online the core benefit is that the financial interests of

one¶s family remain protected from circumstances such as loss of income due to

critical illness or death of the policyholder. Simultaneously, buying life insurance

online gives a strong inbuilt wealth creation proposition. The customer therefore

benefits on two counts and online insurance products occupy a unique space in the

landscape of investment options available to a customer.

As your life stage and therefore your financial goals change, the instrument in which

you invest should offer corresponding benefits pertinent to the new life stage. Online

insurance products are the only investment option that offer specific products tailor-

made for different life stages. You are thus ensured that the benefits offered to the

customer reflect the needs of the customer at that particular life stage, and hence

ensures that the financial goals of that life stage are met.



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On the basis of which life stage you are in and the corresponding insurance needs,

ICICI Prudential plans can be categorized into the following three types:

Education Insurance Plans

Wealth Creation Plans

Protection Plans

Educational Insurance Plans Wealth Creation Plan ProtectionPlans

ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth Pure ProtectICICI Pru Smartkid Maxima ICICI Pru ACE Life Guard

ICICI Pru Smartkid Regular Premium

ICICI Pru premier Wealth Save n Protect

ICICI Pru assure Wealth Cashbak

ICICI Pru Life Time Maxima Home assure



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MUTUAL FUNDThe image cannot be displayed. Yourcomputer may not have enoughmemory to open the image, orthe image may have beencorrupted. Restarty ourcomputer, and thenopen the file again. If the red xstill appears, youmay hav e to delete the imageand theninsertit again.



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MUTUAL FUNDS:

Mutual Fund is an investment company that pools money from shareholders and

invests in a variety of securities, such as stocks, bonds and money market

instruments. Most open-end mutual funds stand ready to buy back (redeem) its

shares at their current net asset value, which depends on the total market value of

the fund's investment portfolio at the time of redemption. Most open-end mutual

funds continuously offer new shares to investors.

Security exchange board of India is the regulatory body for all mutual fund.All mutual funds must get registered with the SEBI.

Benefits of investing in mutual funds:

y Small investment

y Professional fund management

y Spreading risk

y Transparency

y Choice

y regulation



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Online Mutual Fund

Mutual Fund in Classic Account:

Mutual Fund in Tradetiger:



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INITIAL PUBLICOFFERING



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PORTFOLIO

MANAGEMENT SERVICE



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PMS:-

PORTFOLIO MANAGEMENT SERVICES (PMS):-

Sharekhan unfolds for customer an enable of PMS to choose from that helps customer

sit back, relax and see customer money grow without worrying about the ups and

downs at the stock market. Talks to Sharekhan specialists and they¶ll help customer

choose a PMS plan that suits customer µ risk taking appetite¶ and µexpectation from

the market¶.

There are two types of PMS in Sharekhan Limited

A) PRO PRIMEB) PROTECH

A) PROPRIME (FUNDAMENTAL):-

ProPrime uses in-depth independent fundamental research through primary analysis in

high-quality companies. The ProPrime line is designed for varying risk-return profiles

and investment. Ideal for investors looking at steady and superior returns with low to

medium risk appetite. This portfolio consists of a blend of quality blue chip and

growth stocks ensuring a balanced portfolio with relatively medium risk profile. Th

portfolio will mostly have large capitalization stocks based on sectors & themes that

have medium to long term growth potential.

PRODUCT APPROACH

Investment are based on 3 tenets:i] Consistent, steady and sustainable returnsii] Margin of Safety

iii] Low Volatility



51

PRODUCT CHARACTERISTICS

Bottom up stock selection

In-depth, independent fundamental research

High quality companies with relatively large capitalization.

Disciplined valuation approach applying multiple valuation measures

Medium to long term vision, resulting in low portfolio turnover

Why Invest?

PMS proprime uses the expertise of 35 financial analyst to get the best

possible returns.

Fundamental research based on in-depth analysis of companies including

past performance, management, growth potential of sector etc.

How to Invest?

Minimum investment = Rs. 5.00 Lakhs

Lock in period: 06 months

Reporting: Access to website showing client holding & quarterly

reporting of portfolio holdings/transactions

Charges: 2.5% p.a., AMC fees charged every quarter, 0.5% brokerage,

20% profit sharing after 15% hurdle crossed end of every fiscal.

How to check?

You can access your portfolio through branches of franchisees for

services. Daily NAV can be viewed online

Quarterly reporting of portfolio holding/transaction



52

B) PROTECH (TECHNICAL):-

Protech uses the knowledge of technical analysis and the power of derivatives

market to identify trading opportunities in the market. The Protech lines of

products are designed around various risk/reward/volatility profiles for different

kinds of investment needs.

Protech is based on

(1)Long short strategies

(2)Focus on absolute returns

(3)Timing the market

PRODUCTS OFFERED

1.Nifty Thrifty

2.Beta Portfolio

3.Trailling Stops

Product Approach

Superior performance can be achieved through sheer market timing, by

picking Stocks/Nifty before the infection points in their trading cycles.

Linear returns are possible from having sell market positions in downtrends

and by using the options market to change the portfolio beta.

Money management rules will be in place.



53

Product Characteristics

Using swing based index -trading systems, stop and reverse, trend

following and momentum trading techniques.

Nifty based products for low impact cost and low product volatility.

To earn return both in rising & falling market.

Trading in futures market to allow for active risk protection using trailing

stop losses.

Why Invest?

Different product based on risk-reward for different types of investor having different

time horizon of investment & return expectation.

Aspect from fundamental analysis, a successful investor can take a market view based

on technical analysis & power of derivatives for µTiming the market

If customer wants to be ahead in the race of timing the market correctly, then ProTech

PMS is the option for customer. So far Sharekhan is the first company to came out

with this kind of PMS in India based on Technical Analysis.

How to invest?

Lock in: 6 months.

Reporting: fortnightly reporting of portfolio net worth, monthly reporting of portfolio

Holdings/ transactions.Charges: 0% AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on

booked profits on a quarterly basis.



54

FIXED DEPOSITS



55

FIXED DEPOSITES:-

Fixed deposits are loan arrangements where a specific amount of funds is placed on

deposit under the name of the account holder. The money placed on deposit earns a

fixed rate of interest, according to the terms and conditions that govern the account.

The actual amount of the fixed rate can be influenced by such factors at the type of

currency involved in the deposit, the duration set in place for the deposit, and the

location where the deposit is made.

The most unusual characteristic of a fixed deposit is that the funds cannot be

withdrawn for a specified period of time. In most cases, fixed deposits carry duration

of five years. During that time, the money remains in the account and cannot be

withdrawn for any reason. Individuals, corporate entities, and even non-profit

organizations that wish to set aside funds and limit their access to the funds for a

period of time often find that fixed deposits are a simple way to accomplish this goal.

As an added benefit, the monies in the account will earn a fixed rate of interest

regardless of any fluctuations in interest rates that apply to other types of accounts.

However, both these benefits can also turn into disadvantages under certain

circumstances. Because the money cannot be withdrawn until the duration is

complete, the funds cannot be used even in emergency situations. Changes in the

going interest rate may also rise to a point above and beyond the interest rate applied

to existing deposits. This means account holders are actually earning less interest with

fixed deposits than with other types of loans and accounts.

While the interest rate on fixed deposits cannot be changed, there is sometimes a way

to work around the issue of obtaining use of funds in an emergency situation. At

times, the lending institution where the fixed deposit is placed may be willing to

extend a separate loan to the account holder, using the fixed account as collateral.

While not ideal, this can at least make it possible to deal with the current financial

crunch.

Fixed deposits are a credible way to make a return on investment that is somewhat

higher than a standard savings account. The use of fixed deposits can also be helpful



56

when working with various types of currency. By establishing what is known as a

Foreign Currency Fixed Deposit or FCFD, it is possible to choose the type of

currency involved in the deposit and lock in a rate of interest. If the choice of

currency is a good one, this means the investor can enjoy a healthy fixed deposit

currency rate for the duration of the deposit and earn more than with a standard fixed

deposit strategy. However, going with an FCFD does contain a slightly higher amount

of risk, since the funds deposited must be converted to the currency of choice and then

converted back when the deposit is fulfilled. If the currency did not fare well in the

interim, there is some chance of obtaining a loss, due to the changes in the rate of

exchange from the time the fixed deposit was activated until the time the deposit is

considered complete. Sharekhan has tie up with Unitech Limited and HDFC

corporations limited.



58

ADVISOR£

PRODUC¤

¥

Sharekhan pr ovide Advisor y Pr oducts by which customer can get pr oper advise f or

investing their money in pr oper way by which they can ear n more pr of it. .

Need of Advisor y Pr oducts:-

Wide pr oduct r ange to meet diverse needs of clients

Disci plined Appr oach

Dedicated Pr oduct manager backed by R esearch

Perf or mance tr ack record

ADVISOR Y PR ODUCTS:-

Top picks Por tf olio

123 por tf olios

Smar t Tr ade Por tf olio

Der ivatives Por tf olio

Nif ty Por tf olio

Por tf olio Doctor



59

(1) Top Picks Portfolio:

A Compilation of the best stock market ideas fr om the Sharekhan basket.

R eleased Monthly

Ideal f or Ever y Investor.

Picked by the highly acclaimed Sharekhan R esearch Team

Quality Stock Selection.

Effective f or long ter m and medium ter m.

Excellent Tr ack R ecord.

Good Str ike R ecord.

Top Picks Performance 67.80%

Sensex Performance 25.60%

Portfolio period 1st April 2007-31st March 2008

Top Pick Portfolio Performance

Top Picks Performance -4.10%

Sensex Performance -15.90%

Portfolio period 1st April 2008 - 31st Aug 2008

Top Pick Portfolio Performance



60

(2)123 Portfolio:

What is it?

123 por tf olio is a cash market deliver y por tf olio. In this Por tf olio, calls will be gener ated

by Advisor y team in Consultation with R esearch Team in both Fundamental and

Technical Ter m. 123 Por tf olio is f or shor t ter m deliver y clients with the time fr ame of 1-3

months.

Ticket size Rs. 3 lacs & above

No of stocks in portfolio Max.5

Upside returns potential 10-20%

Downside risk 5-10%

Stop loss No stop loss will be given

Reporting

Shall be done to clients at the End of day & also a Monthly

report will be sent

Product draw down 25% of clients corpus

123 Portfolio - Rules



62

(4) Derivatives Portfolio:

A Mode ¦ portfolio runs by the Share § han advisory Team centrally ̈ Ideal for Traders

looking for aggressive returns with medium risk.

Aggressive

Leverage

Actively managed

Super strike Rate

Portfolio Performance

Returns (Absolute) 102% (Costs**)

Returns (Relative) 17.69%

Portfolio period 1st August 2007-31st March 2008

** Costs Net of Brokeage & doesn¶t not considers other charges

Portfolio Performance

Portfolio Returns 95.54%

Sensex performance -15.90%

Portfolio period 1st April 2008- 16th Sep 2008

P ortfolio Rule s

Call for S egm ent Only Deriva tive S egm ent calls

Min Investm ent per call

20-25 % of corpus as Margin

(Quan tity also sp ecified)

Tim e fram e of call Max : 1 m onth Min : 1 day

Monitoring Derivative Team



63

(5) Nifty Portfolio:

It is a tr ading por tf olio managed by Sharekhan¶s technical team which

gener ated calls in Both (BSE & NSE) Index.

This por tf olio is meant f or tr aders who want to tr ade f or shor t and long index.

Why Nifty Portfolio?

Histor ically 1/3 of F&O tur nover is in NIFTY.

Ample Liquidity and Low impact cost.

Predef ined method and r ules.

Dividend Distribution

Positive R etur n on investment will be consider f or monthly dividend

Ticket Size Rs. 3 lakhs

Max EOD Exposure 6 Lots

Min Exposure 0 Lots

Expected Upside 1-8%

Stop Loss 1-4%

Reporting Shall be done to clients at the End of day & also a Monthly report will be sent

Drawdown 30%

Nifty © ortfolio

N i f t y

o r t f o l io

Time Frame Intraday-30 Days

Stop Loss 1-4%

Target 1.5-10%

Strike Rate 60-65%

Risk Reward 1:2.5

Underlying Nifty Futures,Bank Nifty, Nifty Options,CNX IT(If Liquid)



64

(6) Portfolio Doctor:

It is a tool for the comprehensive analysis of your existing portfolio.

Recommendations for improvement on a continuous basis based on ³Market

Outlook´.

Analysis of your existing portfolio

Recommendation from Sharekhan

Creation of Model Portfolio



65

CURRENCY TRADING



66

y Currency trading means to trade in currency of different countries and price

varies because of supply and demand.

y Currency trading is mostly done by large companies or by people who is

import-export business.

y In price of currency there is always fluctuation. So it can be dangerous for

people who have import-export business. So they make reverse position or it is

also known as hedging.

y So by this way people minimize their risk with the help of currency trading.

y Currency trading is not much useful to individual investors.

y Sharekhan is providing offline currency trading to interested customers.

y Online currency trading is not given because individual investors still not

prefer currency trading.



67

FUNDMENTAL RESEARCH



68

FUNDMENTAL RESEARCH:-

STOC

ID

AS:

Aimed at investors. Presents our stock pick and discusses reasons f or the same. I

comes with a pr ice tar get and a time fr ame over which gains can be mater iali ed.



71

Ugly Duckling

These are companies that are tr ading below their f air value or at values which are at a

signif icant discount to that of their peer gr oup, due to a combination of circumstances.

But things are now star ting to happen in these companies or in their markets that are

likely to cause a re-evaluation of their pr os pects. These stocks could double in two to

three years' time. Buy into an Ugly Duck ling now and you'd have a beautif ul white

swan on your hands two to three years down the line.



72

Emerging star

These are typically young companies, of ten in niche businesses, that have the

potential to gr ow and dominate their niches. Even better, they might tur n out to be

real giants, if their niches ex plode into f ull- blown markets in their own r ights. These

stocks are potential ten- baggers but you need to be patient. Buy into these stocks and

watch your personal star ascend.



73

Vulture's Pick

These are companies with valuable assets or br ands that have been tr ashed to

r idiculously low pr ices. Buy a Vulture's Pick and wait f or a predator who f inds its

assets undervalued to come along. This could be a long wait but the retur ns could be

star tlingly high. The key is to be patient. The vulture af ter all is a patient bird.



74

Cannon Ball

They are f ast gainers in a r ising market, which could give retur ns of 20-40% within

three months. Based on a combination of sound market inf or mation, technical char ts

and available f undamentals f or investors with an appetite f or high r isk and high

reward.



76

IPO FLASH:

Report on forthcoming IPOs - only those IPOs which are covered by our research

team.

SE

TORREPORTS:

View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP

Sugar Industries, Upper Ganges)

M ARKET O TLOOK:

Bi-monthly Fundamental view on the market.



77

TECHNICAL RESEARCH



78

TE HNI AL RESE AR H:

Pu

r

! all

A daily view on how the market and major indices are expected to trade for the day

the closest support and resistance levels are provided to help traders take decisions.

Smar"

c#

ar"

$

It presents the best positional trading calls in the market. Each call is introduced along

with a reco (Go Long/Go Short), a price target, a stop loss and a chart depicting the

trend in the stock.

Deri%

at i%

e &

all'

Toolkit for derivative traders

Day Trader(

Hit Li(

t

It captures the trading ranges of all the stocks that are currently the market's flavour. Itis meant for day trading. All positions need to be squared off by 3.30. The list

contains 20 liquid stocks.

Pi)

0 t Table

Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap

companies. The Buy and Sell targets are given for each stock in this list.



79

Moment um Swing

Momentum Swing tries to capture the dynamic picture of price movements in stocks.

This product can be used to gauge the sentiments in stocks at a future date as reflected

in the charts.

Deri1

at i1

e Tool2

it


Eagle Eye

Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It

contains

Looking trendy (short term)

Smart chart

Day traders hit list

Medium term target and reversal

High Noon




80

y By tr adetiger sof tware, customer can see the market de pth and volume of the

par ticular company.



81

DEPOSITORY SERVICES



83

CUSTOMER SUPPORTER



84

Call Cent er:

There is a call center at Bombay, where more than 200 employees are workingefficiently. Their work is as powerful that they complete every call within two

minutes. So customers are satisfied with them.

Relat ionship Manager:

Sharekhan provides personal relationship manager to its customer. The work of

relationship manager in Sharekhan ltd is as follow:

Punching in trades for clients.

Communicating intra-day trading calls and investment ideas to customers.

Conducting business development activities in branches.

Monitoring day to day operations at branch.

Maintaining regular relations with clients.

Alert s:

ON YOUR MOBILE

IN YOUR MAIL

IN MYINBOX

y Variety of Alerts for equities,

Mutual Funds, IPOs and Traders

y Get customize Daily Updates

y Trade Execution Alerts will be set

by default for trading customers

y Be the first to get Research updates

y Setting Alerts was never easier

y Get the advantage of new alerts



85

being added in the future

Seminar:

Sharekhan organizes seminars across the country from

time to time in order to educate investors in various

subjects related to the stock, derivatives and commodities

markets. These exclusive Seminars are organized by

Sharekhan for its Online Trading Customers for FREE.

These Seminar will equip and customer to take an

investment decision.

It is also doing for first step customers who have never invested his share before.

SH AREKH AN SHOPS:

All you have to do is walk into any of our 1200 share shops across 400 cities in

India to get a host of trading and investment related services. Our friendly customer

service staff will also help you with any account related queries you may have.

After hour Orders

Sharekhan¶s customer also enjoy the facility of placing orders even after trading hours

and the orders are executed as soon as the market opens.

Value guide:-

Sharekhan¶s customers also enjoy the facility of value guide for the detail of stock

ideas, investment insight, company detail etc.

Mobile n trade facility:-

Sharekhan lunches new facility for their customer to mobile n trade facility but still it

working process.



86

RESEARCH

METHODOLOGY



87

Objective of the Research:

The objective of the research is to know how many people are aware about theshare market.

To know about how many people are eager to know about stock market.

To know the company awareness among the people.

Research Source:

In this research we have used primary sources for data collection.

Sample Size:

In this research 100 respondents are there included.

Research Instrument:

In this research we have used telephonic and face to face conversation for getting the

result.



89

Que: If yes, where do you investing?

Ob jective: To k now in which area people are interested to doing

investment.

Findings:

Equity 59%

Mutual Fund 21%

Commodity 7%

Other 13%

I NTER PR ETATIO N:

Fr om the above char t we can see there are fr om 57% people, 59% in

equity, 21% in mutual f und, 7% in commodity and 13% in other doing

investment.

59%

21%

7%13%

0%

10%

20%

3 0%

40%

50%

60%

70%

4 quity Mutual Fund Commodity Other



90

Que.:- If yes, from which brokerage house you do trading?

Ob jectives: - To k now which company has taken pr ior ity place in

Customers mind.

Findings:-

Indiabulls 16%

Angel 29%

Shah investors 12%Sharekhan ltd. 36%

Others 7%

I NTER PR ETATIO N:

We can k now fr om above char t that most of the people are doing tr ade

fr om Sharekhan as 36% and 29% fr om angel, 16% fr om Indiabulls, 12%

fr om shah investment, 7% fr om other pr ivate sub br okers.

16%

29%

12%

36%

7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Indiabulls

Angel

Shah

investors

Sharekhan

ltd. Others



91

Que.: Which way you prefer for trading?

Ob jectives: To k now how many people are doing tr ade online and off line.

Findings:

Online 46%

Off line 54%

I NTER PR ETATIO N:

Here we can conclude that now people are aware with inter net f acilities.

So 46% tr aders prefer online tr ading. And 54% people are prefer off line tr ading because of low availability of inter net f acility and busy in r outine

work.

42%

44%

46%

45

%

50%

52%

54%

Online Offline

46%

54%



93

Que.:- Are you interested because we have scheme going on?

Ob jective:-To k now how many people are eager to k now Sharekhan

scheme.

Finding:-

Yes 47%

No 53%

I NTER PR ETATIO N:

Here we k new that af ter listening the scheme of free opening de-mates account and life time free available online sof tware, 47% people are

interested to k now about Sharekhan ltd¶s services.

44%

45%

46%

47%

48%

49%

50%

51%

52%

53%

Y9 @ A B

47%

53%



94

Que.:- If yes, can we take an appointment?

Ob jective: - To k now how many people are interested f or live

demonstr ation of Sharekhan¶s online sof tware

Finding:-

Yes 42%

No 58%

I NTER PR ETATIO N:

Fr om the above char t we can k now 42% people are ready f or live

demonstr ation of Sharekhan¶s online sof tware and 58% people are

neglect f or that.

0%

10%

20%

30%

C 0%

50%

60%

YesD

o

42%

58%



96

CONCLUSION

Importance of information technology in the field of stock broking is

immense.

Buying and selling of shares through the internet is so easy.

As soon as prices of share s goes up and comes down then the customer can

sell or purchase the share instantly within seconds.

Products and services of the Sharekhan are good from others. Especially the

software of Sharekhan ³trade tiger´ is unique from others.

There are 57% people are doing trading in stock market.

In it 59% people are doing trading in equity and others are in commodity,

mutual fund.

Mostly the people have opening the account from Sharekhan ltd and angel

broking ltd.

In Sharekhan the current scheme is that opening the de-mate account is free of

charge and there is no other charge on it for a year. Also the unique software

of ³trade tiger´ is allowed free of charge for life time.

After listening the current scheme 47% people are ready to opening the

account.

Because of time limitation and also internet available problems, mostly people

are doing off-line trading. But now in days numbers of customers are

increasing for online trading.



97

BIBLIOGRAPHY

Lists of books:

Sharekhan¶s brochures

Investment and portfolio management and basic of share market

Websites:

http://www.sharekhan.com

http://www.bseindia.com

http://www.nseindia.com

http://www.ncdex.com

http://www.mcxindia.com

http://www.mutualfunds.com

http://www.derrivatives.com



98

ANNEXURE



99

Telephonic and called calling Questionnaire

y Name__________________________________

y Contact no: _____________________________

y Do you invest into stock market?

Yes No

y If yes, where do you investing?

Equity Mutual f und

Commodity Other

y Fr om which br oker age house you do tr ading?

Indiabulls Shah Investors Others

Angle Sharekhan

y Which way you prefer f or tr ading?

Online Off line

y What is your current br oker age r ate?

_________________________________________

y Have you ever heard about Sharekhan br ok ing f ir m?

Yes No

y Are you interested because we have scheme going on?

Yes No

y If yes then appointment is gener ated f or live demonstr ation f or Sharekhan¶s

online sof tware?

Yes No



DE-MATE FORM

rahul rai products & services of sharekhan

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