raise funds, raise awareness (social media)
TRANSCRIPT
Raise Funds, Raise Awareness:Effective Use of Social Media
and Social Networks
Texas Council on Family ViolenceExecutive Director’s Conference
February 16, 2011
Informal Survey
• Print newsletter• Direct mail campaign• Email newsletter• Email campaign• Special Events• Membership or
Partnership Program
• Corporate or Major Donor Development
• Social Networks– Twitter– Facebook– LinkedIn
• Mobile
Social Media
Social media is like word of mouth on steroids
Andy Sernovitz — damniwish.com and gaspedal.com
Boost Your Results by Building Your Network
bethkanter.org
Your print and email materials should point to your online presence …and vice versa.
Get a SUBSCRIBE button.
Connect the Dots
Make it easy to share your online content.
Get a SHARE button.
Connect the Dots
sharethis.com
Special Events
Scott Stratten un-marketing.com/blog
Pitchengine.com
chipin.com
chipin.com
Create and Empower Advocates
Source:darmano.typepad.com
Who Are Your Donors/Advocates?
and where do they live online?
theconversationprism.com
MOBILE
Gartner predicts that by 2013, more people will access the Internet via mobile phone than the computer.
If your organization’s information is not available on a small screen, it’s not available at all to people who rely on their mobile phones for access. That’s likely to be young people, people with lower household incomes, and recent immigrants …
Source: Pew Internet Research CenterPewinternet.org
ck-blog.com
Time Management• Steep learning curve
– Tackle one at a time– Share the responsibility
• Make it a habit: put it on your to-do list• Develop a network mindset
everydotconnects.comand
conniereece.com
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