Rakesh Gandla

Educa�onal Qualifica�ons

Degree MarksUniversity Ins�tuteYear of Passing

M.B.AMarke�ng

Bachelor Of Technology( Aeronau�cal)

BIE

SSCSecondary School

Cer�ficate

ICFAI University Hyderabad

JNTU (HYD)

Board of Intermediate AP

Brilliant Grammar High School

ICFAI Business School Hyderabad

Guru Nanak Ins�tu�ons Technical Campus

Sri Chaitanya Junior College

2006

2016

2014

2009 55%

6.5 CGPA nd

(Till 2 Sem)

74%

55%

Projects Undertaken

3 month - Summer Internship Project (During MBA), Feb-May,2015.

Project Title : A Study on “Adver�sing & Branding"

Organiza�on : White Thoughts & Branding, Hyderabad

Project Details : The primary objec�ve of the project is to understand how adver�sing is created and learn the various steps included in the development of a 360° brand campaign which includes Television Commercial, Print, Outdoor, Radio and Digital. It also helps to understand how a new channel is launched and the opportuni�es & challenges it faces at Media Planning & Buying stage. The en�re project has been divided into 3 stages.

The first phase, includes the first three steps of the development of the brand campaign, namely; Client brief, Development of brand proposi�on and Development of crea�ve brief

The second phase, includes Development of crea�ve campaign and Iden�fica�on of communica�on channels through Semio�cs a psychosocial Study on consumer behaviour, and Market Research for Furniture world for understanding consumer behaviour while purchasing furniture. In this we developed a set of well-coordinated and inter-linked ac�vi�es designed to achieve the objectives of a marketing campaign. This included making of three OOH, Digital and a complete 360° marketing campaign through semiotics.

The third phase, includes the last two steps of the development of the brand campaign, namely; Development of integrated marketing campaign and Implementation of integrated marketing campaign. In this we implemented the integrated marketing campaign by using both, Traditional and Digital Media to create a unified and seamless brand experience for consumers

Stage: 1

Stage: 2

Stage: 3

9866857725

gandla.rakesh9@gmail.com

www.rakeshgandla.meAccreditedDigital MarketingProfessional

ICFAI Business School, Hyderabad14BSPHH011190

Worked on Sco�line.com's digital marke�ng. Sco�line LLC is a client of SWEET Digital. I par�cipated in the digital marke�ng strategy defini�on along with the senior team which included, analysis of the business, defining the target audience, defining the goals for the next 12 months. I was part of the Sco�line.com's search engine op�miza�on (both off-page and on-page), social media management, online adver�sing and implementa�on of marke�ng automa�on tool (Lead Squared). Performed Keyword Research to iden�fy most relevant keywords which maximum number of people searching, prepare meta tags, and performed both on-page and off-page op�miza�on.

Digital Marke�ng Project, March-July, 2015.

Project Title : Digital Marke�ng Campaign for Sco�line.com

Organiza�on : SWEET DIGITAL

Project Details :

Cer�fica�ons

Cer�fied in Google AdWords, Analy�cs, Bing Adwords, 2015 | Cer�fied in Digital Photography, 2015 (Alison.com)Typewri�ng Lower, 2008 (Board Of Technical Educa�on, Andhra Pradesh) Computer Proficiency

Awards / Achievements

Co-Founder and Co-Ordinator of IBS Messenger Central Informa�on Sharing System. rd

Member in Organizing Commi�ee of 3 Interna�onal Conference on Business Intelligence, Analy�cs and Knowledge Management – 2014 at IBS, Hyderabad.

Founding Member & Secretary of Mangers Without Borders – India an NGO.

Awarded with Best Academic Project 2013-2014 in GNITC.

Honored with best class representa�ve from the Department of Aeronau�cal for the year 2012-13.

Fellow of Nokia “Create to Inspire” Fellowship in photography team 2012-13.

Selected as “Prakrithi Mitra” for the United Na�ons COP-XL “Bio-Diversity Interna�onal Meet” from 1st-19th October 2012, here in Hyderabad as a Media Photo Journalist and Head ofPhotographer Department by NGC ( Govt. of Andhra Pradesh) for the Na�onal and Local Newspapers.

Extra-Curricular Ac�vi�esFreelance Digital Marketer

Public Rela�ons Head of EcoBizz (Economic club in IBS Hyderabad).Execu�ve Member at Nazaria ( Official Photography Club of IBS Hyderabad)

Freelance Photographer (Product & Fashion)

Personal Details Date of Birth : th

9 January, 1991Languages Known : English, Hindi, and Telugu.

Address for Communica�on : #25, Rail Vihar Colony, Ec-NagarCherlapally, Hyderabad - 500051Telangana State, India.

Hyderabad

9�� December, 2015

Cer�fied in Digital Marke�ng, 2015 |