raleigh workshop: google 101 for nonprofits
DESCRIPTION
Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations Featuring: Mike Heslin (Google)TRANSCRIPT
![Page 1: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/1.jpg)
Google Confidential and Proprietary 1
101Tips and tools for nonprofits
Mike HeslinU.S. Community AffairsFebruary 19, 2009
![Page 2: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/2.jpg)
2
Why we’re here
• Google’s mission
• Access
• Commitment
• Collaboration
![Page 3: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/3.jpg)
3
Agenda
• Philanthropy at Google
• Google for Non-profits
– Increase awareness
– Collaborate
– Stay informed
![Page 4: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/4.jpg)
Philanthropy
![Page 5: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/5.jpg)
5
Google.org
• RE<C
• RechargeIT
• Predict & Prevent
• Inform & Empower
• SMEs
http://www.google.org
Philanthropy at Google
![Page 6: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/6.jpg)
6
Employee Initiatives
• Gift matching
• Self-powered commuters
• 20% projects
• GoogleServe
Philanthropy at Google
![Page 7: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/7.jpg)
Increase awareness
![Page 8: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/8.jpg)
8
Your message everywhere
• Get your brand and message out where users are
• Bring back traffic and dollars to you
Google Grants
Google Checkout for Nonprofits
YouTube Grants
Google Maps + Earth
Blogger
iGoogle
Subscribed Links
Google Groups
Analytics
Increase awareness
![Page 9: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/9.jpg)
9
Google Grants
• Place your nonprofit ad next to Google search results
• Extend your message to target audiences
• Recruit members, donors, and subscribers
• Track performance
http://www.google.com/grants
Increase awareness
“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”
- AdoptADoctor.org
![Page 10: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/10.jpg)
10
Google Grants ApplicationIncrease awareness
![Page 11: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/11.jpg)
11
Increase contributions with Google Checkout
• Place a donate button on your website or YouTube channel
• Free donation processing for Google Grants recipients
• Make it easy for contributors to give again
Increase awareness
![Page 12: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/12.jpg)
12
YouTube Grants
• Broadcast your cause
• Create a custom YouTube channel
• Recruit members, donors, and subscribers
http://www.youtube.com/nonprofits
Increase awareness
![Page 13: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/13.jpg)
13
Donatebutton
![Page 14: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/14.jpg)
14
Organize on the Ground: Google MapsIncrease awareness
![Page 15: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/15.jpg)
15
Visualize your cause: Google Earth
• Create an immersive experience that showcases your work
• Connect your message to its geographic context
• Work with an incredible Outreach team dedicated to nonprofits
http://www.google.com/earth/outreach
Increase awareness
![Page 16: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/16.jpg)
16
![Page 17: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/17.jpg)
17
Publish instantly
• Publish updates and commentary with minimal hassle
• Exercise thought leadership and build community
• Upload photos and embed video
Increase awareness
![Page 18: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/18.jpg)
18
Stay in touch every day: Personalized Homepages
• Users put your interactive gadget on their personalized Google homepages
• You interact with them every time they log on
Increase awareness
![Page 19: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/19.jpg)
19
Drive traffic to your site
One click from your
site toiGoogle
Many clicksfrom your
gadget to your website
Increase awareness
![Page 20: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/20.jpg)
20
Subscribed Links
• Subscribed Links are like Sponsored Links, except…
• Users subscribe to your results
• They turn to you as a trusted source for all of their searches
Increase awareness
![Page 21: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/21.jpg)
21
Google Groups
• Discussion groups
• Web pages
• File upload
• Mailing lists
• E-mail newsletters
Increase awareness
Subscribe to our newsletter
![Page 22: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/22.jpg)
22
Did they get the message? Google Analytics
Detailed metrics:
• Who’s coming to your site
• How many
• Where they’re from
• What they spend time on
• What languages they speak
… and lots more
Increase awareness
![Page 23: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/23.jpg)
23
In conclusion: Your message everywhere
• Get your brand and message out where users are
• Bring back traffic and dollars to you
Google Grants
Google Checkout for Nonprofits
YouTube Grants
Google Maps + Earth
Blogger
iGoogle
Subscribed Links
Google Groups
Analytics
Increase awareness
![Page 24: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/24.jpg)
Collaborate
![Page 25: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/25.jpg)
25
Everyone on the same page
• Real-time collaboration
• Any time, anywhere access
• Customized for your brand and your domain
• Added value and ROI
Google Apps for Nonprofits
Gmail
Calendar
Documents
Spreadsheets
Presentations
Forms
Moderator
Administrator Console
Collaborate
![Page 26: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/26.jpg)
26
Google Apps for Nonprofits
• Software that enables collaboration
• All documents, calendars, and e-mail stored online so everyone goes to one document
• E-mail addresses can be maintained
• 24/7 phone support
http://www.google.com/a/npo
Collaborate
![Page 27: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/27.jpg)
27
Collaborating like it’s 1999: Pain and frustration
Rachel
John
Bob
Sally
Version 1.1
Version 1.2
Version 1.3
Version 1.4
Revision1.0
John
Bob
Sally
Version 2.1
Version 2.2
Version 2.3
Revision2.0
???
Collaborate
![Page 28: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/28.jpg)
28
Host your documents onlineCollaborate
![Page 29: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/29.jpg)
29
GmailMake e-mail a usable information tool
TalkInstant communication within and outside your org
CalendarPersonal, shared, and public calendars
DocumentsSimple real-time document collaboration from anywhere
More to come… Additional offerings in the future.
Real collaborationCollaborate
![Page 30: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/30.jpg)
30
Collaborate
Gmail: Make sense of your e-mail
![Page 31: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/31.jpg)
31
• How does it work?
• See shared and public calendar information all in one place, right alongside your schedule
• Set up automatic event reminders, including mobile phone notifications, andinstantly bring up anything on your calendar with the built-in search tool
Google Calendar: Shared calendars made easyCollaborate
![Page 32: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/32.jpg)
32
• How does it work?
• Import your existing documents and spreadsheets or create new ones from scratch
• Share and edit your documents and spreadsheets from anywhere online
• Invite people to your documents and spreadsheets and make changes together at the same time
Google Docs: One document in one place Collaborate
![Page 33: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/33.jpg)
33
Forms: Reach out to audiences large and small Collaborate
1. Create
3. Analyze
2. Distribute
![Page 34: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/34.jpg)
Moderator: Let the cream rise to the top
• Solicit questions or ideas on any topic
• Participants vote “yes,” “no,” or “meh” on all posts
• Posts ranked by popularity
Collaborate
http://moderator.appspot.com
![Page 35: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/35.jpg)
35
• Manage user accounts and mailing lists
• Choose which services your users can access
• Customize your domain with logo and colors
• Monitor usage of services by your user base
Administrator ConsoleCollaborate
![Page 36: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/36.jpg)
36
•Case Study: Washington, DC
•38,000 employees to Gmail and Apps
•Voluntary migration among employees
•Fall 2008 job fair
Return On InvestmentCollaborate
"Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed? It's a win-win for me."
Vivek KundraCTO, District of Columbia
![Page 37: Raleigh Workshop: Google 101 For Nonprofits](https://reader036.vdocument.in/reader036/viewer/2022081519/555574b9b4c9058a5a8b4cd1/html5/thumbnails/37.jpg)
37
In conclusion: Everyone on the same page
• Real-time collaboration
• Any time, anywhere access
• Customized for your brand and your domain
• Added value and ROI
Google Apps for Nonprofits
Gmail
Calendar
Documents
Spreadsheets
Presentations
Forms
Moderator
Administrator Console
Collaborate