raleigh workshop: water partners case study
DESCRIPTION
Raleigh/Non-profit workshop: WaterPartners Village: Coordinating multiple social networks into a single awareness campaign. Featuring: Chris Shigas and Chelsea Cullen (French/West/Vaughan)TRANSCRIPT
![Page 1: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/1.jpg)
Case Study: WaterPartners Village
Council of Public Relations Firms2.19.09
PUBLIC RELATIONS STRATEGIC BRAND CONSULTING ADVERTISING e·MERGING MEDIA
![Page 2: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/2.jpg)
![Page 3: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/3.jpg)
![Page 4: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/4.jpg)
![Page 5: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/5.jpg)
![Page 6: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/6.jpg)
![Page 7: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/7.jpg)
![Page 8: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/8.jpg)
![Page 9: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/9.jpg)
![Page 10: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/10.jpg)
Media Relations
![Page 11: Raleigh Workshop: Water Partners Case Study](https://reader036.vdocument.in/reader036/viewer/2022081412/544fb6a3af7959c7398b69c5/html5/thumbnails/11.jpg)
- Generated more than 13 million media impressions and over $529,000 in PR value
- Doubled traffic to water.org compared to World Water Day 2007 and achieved the highest ever visitors to the Web site
- Almost 700,000 views – driving traffic to www.water.org, where 83 percent of the visitors were new
- WaterPartners is currently building new relationships with the PepsiCo Foundation, The Bill and Melinda Gates Foundation, the Clinton Global Initiative and the ONEXONE Foundation – and in 2008, received grants totaling $5.1 million