#rampup17: the strategic advantage of identity-based personalization
TRANSCRIPT
March 6 2017
The Strategic Advantage of Identity-Based Personalization
David FleckChief Strategy [email protected]
Proving the Concept
THINK Marketing Pilot
CTR - does Disqus data improve CTR? Scale - does Disqus have sufficient scale?
Rich Signal at the Long Tail
Current events Bay Area newsTechnology analysis Car enthusiast sites
Ad agency news Marketing commentarySocial media trend analysis
Current events Bay Area newsTechnology analysis Car enthusiast sites
Apple fanboy communitiesDeveloper tools reviewsSwift programming forums
CMODeveloper Mass Media
Niche Communities