ranch at the canyons
DESCRIPTION
A presentation specifically prepared for the Ranch at the Canyons.TRANSCRIPT
Unparalleled Natural Beauty
Ranch at the Canyons
Presents Exclusively For
“People are less in need of a roadmap
and more in need of a vision.”
- Steven R. Covey, Author
MARKETING PLAN
38% of Buyers find their home via their real estate agent* Multiple Listing System (MLS) – Your property will be input into the Central Oregon MLS which will expose it to the 1,200+ agents that sell property in Central Oregon every day. The MLS links your property information to other public websites such as Central Oregon Association of REALTORS®, BendHomes.com®, and REALTOR.com®. We track agent interest by the unique “hits” your property information page gets on the MLS.
Cascade Sotheby’s International Realty Group Tour – Our team of over 70 top-level sale associates have an average of nearly ten years experience each. Our agents will tour your home, typically, after our weekly office meeting to get their opinions on condition, price, first impressions, etc… Agent Networking/Consolidated Group Tour – Once a week the agents that work the Bend market discuss/tour the newly listed homes on Tuesday between 8 AM and 10 AM. It is one of the best ways that we get your home exposed to the real estate community.
37% of Buyers find their home via the internet* Each month nearly 38 million consumers are on the Internet searching and researching real estate. Proper listing exposure is paramount to obtaining more buyer leads and delivering an aggressive e-marketing strategy. Nine out of ten buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure.
MARKETING PLAN
Company Websites - SothebysRealty.com, Sothebyshomes.com, CascadeSothebysRealty.com and BendLuxuryHomes.com- if you have never checked out our company website before, please do! It is a very user-friendly site with many features available to the public. People from all over the nation and World will be able to access the information regarding your home and contact us about it. Agent Websites - Your listing will also be featured on our team websites debtebbsgroup.com, debtebbsbend.com, luxuryhomes.com, realtor.com, number1expert.com – in addition to our company websites. Realtor.com Showcase Listings™ - Enhanced listings on the #1 real estate site with the features buyers want most. Realtor.com features up to 25 jumbo photos, full motion videos, open house alerts, and most importantly - multiple leads forms so that buyers can contact us directly. Trulia™ - Enhanced listings on the #3 real estate site with the features buyers want most. ListHub - ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy.
11% of Buyers find their home via a yard sign* Yard Sign – First impressions are critical and signage represents the first point of contact for many of your customers.
6% of Buyers find their home via a friend, relative or neighbor*
Just Listed Postcards – Get to word out to the neighbors about your desire to sell. eMarketing Campaigns – Constant Contact – Regular Bi-monthly eBlast to our sphere of influence. Facebook – Become our friend on Facebook by “liking” our real estate page just search for Deb Tebbs Group.
MARKETING PLAN
Other Marketing Avenues
Property Brochure – a professional looking brochure with photos and text that describe your property for: Brochure Box, Home Display Binder, Cascade Sotheby’s International Realty Office Window Displays, and Agent/Buyer inquires. Visual Tour – a video tour will be posted to your MLS listing. Over 90% of active listings are listed on Realtor.com® and listings with virtual tours receive 38% more views than listings with out. Keep YOU Informed – We will email you anytime your home is viewed with feedback and we will send you a real estate activity (CMA) report once a month for your area or subdivision. Four Locations – Cascade Sotheby’s International Realty is one of the largest real estate offices in Central Oregon, with four convenient locations in Downtown Bend, the Old Mill District, Sunriver Village Mall, and Lake Oswego. Name Recognition – Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings, and diverse locales.
Home Display Binder – It includes pertinent details about your home and community including a plat map, mls printout, property brochure, utility information plus city happenings & statistics with some local school facts and information. Showing Responses - We follow up on the agents who show your home.
MARKETING PLAN
Deb Tebbs Group
who to contact
Debbie Tebbs, Broker/Owner Cascade Sotheby’s International Realty
[email protected] c: 541.419.4553 d: 541.323.4823
Christina Wise, Broker/ Executive Assistant [email protected]
d: 541.323.4823 c: 541. 788.4253
Stephanie Wilson Ruiz, Buyer’s Broker Specialist
[email protected] c: 541.948.5196
Main Office: 541.383.7600 www.debtebbsgroup.com
MARKETING PLAN
Experience
• Deb represents dozens of the area’s most valued real estate offerings (over $40 million in listings)
• Hired to represent the entire resort communities of Pronghorn & Tetherow
• Manages and trains Broker teams staffed at Pronghorn & Tetherow
• Over 20 years of extensive marketing and business management experience
• Certified Resort Specialist, CRES • Top agent for $1million sales transactions • Active member of both the Tetherow and
Pronghorn Country Clubs
MARKETING PLAN
Debbie Tebbs has been an Oregon resident for over 30 years and
a fulltime Oregon Realtor for nearly 20 years. She began her
career in Southern Oregon and came to Central Oregon two
decades ago to manage and co-own a high-end custom home
building company, Sun Ridge Building and Design, as well as to
pursue a real estate career.
After building a successful high-end business in resort sales, Deb
pursued the Sothe y’s International Realty fran hise for Oregon in . As the sole owner of the Cas ade Sothe y’s International
Realty, Deb currently owns four offices which support over 65
brokers in the state of Oregon. Throughout both the housing
boom and the subsequent downturn of the last decade, Deb was
recognized consistently as one of the top brokers for gross
commission and sales volume in Central Oregon.
Best of all, Deb loves Oregon! She is delighted to show the area
and share her enthusiasm for this beautiful state.
Debbie Tebbs,
Broker/President
MARKETING PLAN
Christina Wise, Broker
Executive Assistant
Deb Tebbs Group
Christina Wise, a native Oregonian, moved to Bend from
Washington State 14 years ago to raise her family. Her career
started as a Transaction Coordinator for a Mortgage company in
1993, she then obtained her Real Estate license in the state of WA
in 99 , and her Broker’s li ense in Oregon in 2002. She spent
seven years in marketing and sales for Title Companies and
returned to real estate in 2010 as a Broker working directly with
Debbie Tebbs.
Christina is married with two grown boys and a daughter in
middle school. Her hobbies include spending time with her family
and friends, playing cards, hiking, snowshoeing and competition
softball for Bend Parks and Recreation. She enjoys the challenges
and variety in her work and is proud to be affiliated with Deb
Tebbs Group and Cascade Sothe y’s I ter atio al Realty.
MARKETING PLAN
Stephanie Wilson Ruiz, Broker
Deb Tebbs Group
Stephanie Wilson Ruiz, originally from the San Francisco Bay
Area, relocated to Bend in 2003 with a boutique private
investment firm from Palo Alto, CA. Prior to obtaining her Oregon
Real Estate Broker's license in 2009, she had been in the finance
industry since 1998. She also participates in her neighborhood
HOA, school PTO/TEAM, and local sports programs. Stephanie is
married with three children. In her extra time, she enjoys being
with family and friends, working out, traveling, water skiing,
hiking, and biking. She enjoys working with people and the
challenge of finding the perfect home or investments for her
clients.
MARKETING PLAN
Print Advertising Luxury Homes Magazine
Reside Locale Magazine
Farm & Ranch West for ranches
Real Estate section-Bend Bulletin
Sunriver Scene for Sunriver properties
Golf Magazine for golf properties
Cas ade Sothe y’s Magazi e-local distribution
Bend Bulletin weekly rotation
Website Advertising www.sothebysrealty.com
www.luxuryrealestate.com
www.debtebbsgroup.com
www.bendoregonhomesnow.com
www.cascadesothebysrealty.com
www.luxuryhomes.com
www.farmandranchSIR.com
www.realtor.com
www.debtebbsbend.com
MARKETING PLAN
Our Commitment
Just Listed Postcards
Virtual Tour – Up to six web sites
Create Ad for local publications
Advertise your home in media (online
and/or print)
Realtors® Broker’s ope house if e essary
Provide you with a copy of all advertising
Monthly and weekly emails on website
activity
Provide regular updates on comparable
homes in your area (sales & new listings)
Sign and Lockbox Placed
Realtors Multiple Listing Service
Lau h listi g a d photos to Sothe y’s
Websites and partners
Design and distribute flyers/brochure
I trodu e your ho e to our Sothe y’s
agents in sales meetings- Broker Tour
Host a caravan for agents to preview
your home
Inform you of responses and inquiries
relating to your home including
showing feedback from Brokers
If we do not have an offer within 30 days we will revisit
comparables & may ask for a price reduction.
The care and feeling of the
Sotheby’s International Realty Brand
B R A N D | H E R I T A G E
THE BRAND
SOTHEBY’S INTERNATIONAL REALTY®
The year is 1976. SothebyThe year is 1976. Sotheby’’s recognizes that the firm can serve its auction clients in a valuable new way with a s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firmcharacterized the firm’’s dealings for more than two centuries, the s dealings for more than two centuries, the SothebySotheby’’s International Realtys International Realty brand is born and brand is born and soon becomes known around the world for the distinctive homes it represents. Today we continue that focus by soon becomes known around the world for the distinctive homes it represents. Today we continue that focus by employing our brandemploying our brand’’s vision of s vision of artfully uniting extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
ESSENCE OF EXTRAORDINARY
A C O N S I S T E N T B R A N D E X P E R I E N C E
Our global brand advertising campaign, Our global brand advertising campaign, Essence of ExtraordinaryEssence of Extraordinary, is a vibrant and strategic marketing approach , is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brandAdditionally this campaign positions our brand’’s essence s essence –– the amazing listings represented by our network the amazing listings represented by our network –– like like never before to our global and diverse audience. The direct benefit of this effort never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for
your home to mill ions of consumers throughout the world.
B R A N D | A D V E R T I S I N G
I N F L U E N C I N G T H E S A L E O F Y O U R P R O P E R T Y
Your home will need to be uniquely positioned to create maximum interest and help produce
the highest possible financial return.
Although the listing price you place on your property will influence its sale, there are many other factors that come
into play. Some of these factors are within your control, others are not. Examples include:
Factors not within your control:
Your property’s location
Recent property market values
Expired listings with multiple price revisions
Economic and housing market conditions
Absorption rate
Factors within your control:
The listing presentation price and terms of sale
Your property’s distinctive and compelling attributes
The physical condition of your property (home and grounds)
The ready access to your property for showing
The selection of the real estate sales professional you chose to represent you
Each office is independently owned and operated.
P R O P E R T Y | P R I C I N G
0
50
100
150
200
250
300
350
400
450
0-199 200 -249
250 -299
300 -349
350 -399
400 -449
450 -499
500 -549
550 -599
600 -699
700 -799
800 -899
900 -999
1,000 +
Absorption Rates 12/14/2012 Using 6 months sales
Bend Area, Residential Only Under 1 Acre
Active
Sold
# Months
0
10
20
30
40
50
60
70
0 - 299 300 - 399 400 - 499 500 - 599 600 - 699 700 - 799 800 - 899 900 - 999 1,000 +
Absorption Rates 12/14/2012 Using 6 months sales
Bend Area, Residential Only Over 1 Acre
Active
Sold
# Months
Thursday, November 17, 2011
Our brand is known throughout the world for representing homes that embody the rich
tapestry of varied lifestyles, distinct settings and diverse locales.
Where ! utmo" quality # considered int$nsic.
Where ! %sence of ! extraor&nary # defined.
extraor&nary liv%ARTFULLY UNITING EXTRAORDINARY HOMES WITH
Thursday, November 17, 2011
PROPERTYPROPERTYadve+#ing PARTNERING WITH GLOBAL MEDIA ICONS
THAT PROVIDE TARGETED REACH
& VAST EXPOSURE
Thursday, November 17, 2011
PROPERTYPROPERTYadve+#ing COUNTRY LIFEAN IDEAL VENUE FOR ADVERTISING PRESTIGIOUS
PROPERTY IN MORE THAN 60 COUNTRIES
Thursday, November 17, 2011
INTERNATIONAL
HERALD TRIBUNEREACHING READERS WHOSE TASTES TENDS TOWARD
THE DELUXE, LEADING ACTIVE & UPSCALE LIFESTYLES
PROPERTY
REACHING READERS WHOSE TASTES TENDS TOWARD
PROPERTYadve+#ing
Thursday, November 17, 2011
THE NEW YORK TIMESREACHING HOME ENTHUSIASTS & A
SOPHISTICATED READERSHIP VIA THE MOST
INFLUENTIAL NEWS SOURCE IN THE WORLD
PROPERTYTHE NEW YORK TIMES
SOPHISTICATED READERSHIP VIA THE MOST
PROPERTYadve+#ing
Thursday, November 17, 2011
ROBB REPORT
EXCEPTIONAL PROPERTIESAN AUTHORITATIVE & CAPTIVATING RESOURCE
FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
PROPERTY
FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
PROPERTYadve+#ing
Thursday, November 17, 2011
ROBB REPORT
COLLECTIONAN AUTHORITATIVE & CAPTIVATING RESOURCE
FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
PROPERTY
FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
PROPERTYadve+#ing
Thursday, November 17, 2011
THE WALL STREET JOURNALLEVERAGING THE GLOBAL AUTHORITY
FOR NEWS & INFORMATION VIA THEIR
U.S., EUROPEAN & ASIAN EDITIONS
PROPERTYPROPERTYadve+#ing
Thursday, November 17, 2011
LUXURY PROPERTIES
MAGAZINEA UNIQUE OPPORTUNITY TO PROVIDE TARGETED
EXPOSURE FOR YOUR HOME IN THE PACIFIC-RIM
PROPERTYPROPERTYadve+#ing
Thursday, November 17, 2011
FINANCIAL TIMESSHOWCASING FINE RESIDENTIAL PROPERTIES
TO HIGH-END PRIVATE OWNERS & INVESTORS
IN EUROPE’S MOST READ NEWSPAPER
PROPERTYPROPERTYadve+#ing
Thursday, November 17, 2011
