rancho santiago community college district chancellor – 7 member board of trustees
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Developing Business Programs and Linkages to the Private Sector Enrique Perez, J.D. Director – International Business Programs Rancho Santiago Community College District. Rancho Santiago Community College District Chancellor – 7 Member Board of Trustees - PowerPoint PPT PresentationTRANSCRIPT
Developing Business Programs and Developing Business Programs and Linkages to the Private SectorLinkages to the Private Sector
Enrique Perez, J.D.Enrique Perez, J.D.Director – International Business ProgramsDirector – International Business Programs
Rancho Santiago Community College DistrictRancho Santiago Community College District
Rancho Santiago Community College District
Chancellor – 7 Member Board of Trustees
2 colleges - Santa Ana College-Santiago Canyon College
2 college Presidents
72,000 Students
70% Hispanic
Santa Ana College – Very strong International Business Curriculum
RSCCD
ECONOMIC DEVELOPMENT MISSION
To advance California´s growth and global competitiveness through education and services focusing on workforce development, technology deployment, and business development consistent with the needs of the state and regional economies.
RSCCD Business Programs
SMALL BUSINESS DEVELOPMENT CENTER
CENTER FOR INTERNATIONAL TRADE DEVELOPMENT
CALIFORNIA MEXICO TRADE ASSISTANCE CENTER
TOP QUESTION = WHY DOES RSCCD DO THIS?
– Develop new businesses = Create new jobs
– Generate more TAX dollars!
Small Business Development Center (“SBDC”)
Partnership between State and Federal government Funded by the Small Business Administration, State
Chancellor's Office and RSCCD Provides business consulting services to existing small
businesses and start-ups –– Business Plans
– Seminars – accounting, legal, balance sheets, financing
– Assist in obtaining financing
Center for International Trade Development (“CITD”)
Funded by the State Chancellor's Office and RSCCD
Provides business consulting services to existing small and medium-sized businesses that are looking to export or import products or services – Seminars – import-export, financing, legal– Provide contacts to suppliers, distributors, manufacturers
outside of the United States – Provide one-on-one consulting at the CITD or company
location
California Mexico Trade Assistance Center (“CMTAC”)
Was funded by the State Chancellor's Office and RSCCD
Provides business consulting services to existing small and medium-sized businesses that are looking to export, import or invest in Mexico or California – Seminars – import-export, investment, financing, legal– Trade Missions to ALL of Mexico – Provide contacts to suppliers, distributors, manufacturers,
banks, investors in Mexico – Provide one-on-one consulting
Developing The PROGRAMS into a Developing The PROGRAMS into a Business CENTER Business CENTER
July 2000
Old Metal Desk Furry Pink Chair 1970´s phone 4 seminars on the ABC´s of import-export No corporate partners Private Sector funding - $0.00 No clients No defined business development strategy!
Why? Educators Established The Business Center without Private Sector Assistance nor Support
In order to establish strong ties to the Private Sector - You must think like the Private Sector!
Development of RSCCD Business StrategyStep 1 - District Support
ChancellorVice ChancellorBoard of TrusteesPublic Relations Director Re-Organization of Director Of International Business
Development of RSCCD Business Strategy Step 2: Define Clear Objectives
What does the Center SPECIFICALLY do?
Who is the CLIENT?
Who are the STAKEHOLDERS?
What is our “COMPETITIVE ADVANTAGE”?
Biggest Problem
TRYING TO BE ALL THINGS TO ALL PEOPLE.
Development of RSCCD Business StrategyStep 3: Develop a Specialization
NOT BEING ALL THINGS TO ALL PEOPLE BUT
BEING ALL THINGS TO SOME PEOPLE.
Mexico.
Mexico.
Mexico.
Why Only Mexico?
• Who is the CLIENT? STAKEHOLDERS?
• Community, Board of Trustees, Businesses, Elected Officials, Media, CA Top Market, Students
• COMPETITIVE ADVANTAGE”?
• Educational Institution
• Cultural Understanding
• Vision
• If you understand the MARKET (HISPANIC) = Corporate Support
Development of RSCCD Business Strategy
Step 4: Advisory Board
• Citigroup, Bank of America, Nacional Financiera, Toyota Financial
• Costco, Walmart
• Univision
• Merill Lynch
• FEDEX
• Adorno, Yoss, Alvarado and Smith
• Pricewaterhouse
• Chevron
• Chambers of Commerce
March 2006
Professional Office - All 3 centers Corporate partners ClientsDefined business development strategy
Funding from State - $178,000Private Sector funding – $650,000 - 2005
RSCCD Business Center Services
Specialized Seminars and Training for Businesses Specialized Conferences Specialized One-on-One Business Consulting Trade Missions to Mexico – Business Matchmaking Trade Missions to California – Business MatchmakingGovernment contacts in Mexico and California Trade Missions for Elected Officials
Success Stories
Mexican Clubs in CaliforniaCostcoHome Depot GiganteCalifornia Chamber of Commerce Nacional Financiera
Some Current Projects
Univision
Toyota Financial Corporation
Current RSCCD Business Strategy
Continue to expand its resources in California and US
Establish Offices Throughout Mexico via Government or Educational Institutions
Thank you.
See you in Mexico!