rate card no. 71, effective july 1, 2017...c. preprinted inserts holiday/bonus day/special...

Rate Card No. 71, Effective July 1, 2017

10705 Rieger Rd., Baton Rouge, LA 70809P.O. Box 588, Baton Rouge, LA 70821-0588

Phone (225) 383-1111 or Direct (225) 388-0262FAX (225) 388-0348

840 St. Charles Ave., New Orleans, LA 70130Phone (504) 636-7400 FAX (504) 636-7429

815 Johnston St., Lafayette, LA 70502Phone (337) 234-0174 FAX (337) 269-0410

Published seven days a week (Morning)Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press AssociationCapital City Press LLCRetail Advertising Rate Card No. 71, Effective July 1, 2017.

Table of Contents

CATEGORY PAGE 1. Personnel ------------------------------------------------------- 1 2. Commissions/Terms of Payment ------------------------- 1 3. General Rate Policy ----------------------------------------- 1 4. Retail Advertising Rates A. Black and White ROP Rates --------------2&3 B. Special Days/Pages/Features ---------------- 3 C. Preprinted Insert Rates ------------------------ 4 D. ROP Contract Credit for Preprints ---------- 5 E. ZAPs ------------------------------------------------ 5 F. Sunday Select/Community Editions -------- 5 G. Zip Code Zoning ------------------------------6&7 H. Advocate Digital Advertising ------------------ 8 I. The Acadiana Advocate ----------------------- 8 J. The New Orleans Advocate ------------------- 8 K. Front Page Ad Note Advertising- ------------ 8 L. Community Editions by Market --------------- 8 5. Special ROP Units ------------------------------------------- 9 6. Special Services ---------------------------------------------- 9 7. ROP Depth Requirements --------------------------------- 9 8. Mechanical Requirements --------------------------------- 9 9. Deadlines ------------------------------------------------------1010. Special Classification Rates -----------------------------1111. Rates for Classified ----------------------------------------1112. Rates for National Advertising ---------------------------1113. Sunday Comic Section ------------------------------------1114. Circulation Information ------------------------------------1115. Terms and Conditions -------------------------------------11

1. Personnel

CEO ------------------------------------------ John GeorgesPresident/Publisher ---------------------------- Dan SheaGeneral Manager-------------------------Sheila RunnelsVice President of Advertising -------------Lou Hudson Local Sales Director ------------------- Betsy McDowell Sales & Operations Director --------------- Gary Miller Director of Digital Sales ------------ Michelle PohlmanDigital Sales Manager ----------------------- Ken MarshSales Supervisor ----------------------------Ellen Ducote

2. Commissions/Terms of Payment a. Retail contract rates are non-commissionable. b. Net account to be paid in full by the 15th of month following service.

3. General Rate Policy

a. Publisher reserves the right to refuse copy.

b. All retail advertising rates are subject to revision at any time. Current contract holders will be notified in writing 30 days prior to any rate adjustment.

c. Advertising set to resemble editorial copy must carry the word “advertisement” at the top and must have a border.

d. If a tax is enacted on advertising, these rates are subject to adjustment to reflect these taxes.

e. In the event of unavailability of newsprint, the publisher reserves the right to ration advertising space, thereby changing the amount of space that may be contracted for.

f. Errors in advertisements must be reported within 10 days of publication and credit may be given on the first insertion only of a multiple insertion ad.

g. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such cause and in resuming performance.

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TheAcadianaAdvocate.com

THE

TheAdvocate.com

TheNewOrleansAdvocate.com

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4. Retail Advertising Rates

A. Black and White ROP Rates (Contract and Non-Contract)* Regular Page (6 col. x 20 inches = 120 inches)

* All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change.

Thanksgiving Day, Christmas Day and Bonus Days have Sunday circulation distribution and are charged by the Sunday rate tables.

3. Baton Rouge Metro including Acadiana

1 OPEN 58.72 61.37 71.68 2 75 53.67 56.54 66.45 3 135 49.52 52.15 61.01 4 270 47.74 50.26 58.54 5 540 46.60 49.06 57.09 6 1,320 44.78 47.12 55.33 7 2,640 43.63 45.91 53.53 8 5,350 42.12 44.31 51.71 9 13,300 40.66 42.76 49.58

4. Baton Rouge Metro including New Orleans

1 OPEN 66.25 69.28 81.06 2 75 60.48 63.76 75.08 3 135 55.73 58.74 68.88 4 270 53.70 56.58 66.04 5 540 52.40 55.21 64.39 6 1320 50.32 53.00 62.38 7 2640 49.01 51.61 60.32 8 5350 47.28 49.78 58.24 9 13300 45.61 48.01 55.81

1. Baton Rouge Metro, New Orleans and Acadiana

1 OPEN 68.76 71.91 84.19 2 75 62.75 66.16 77.96 3 135 57.80 60.94 71.50 4 270 55.69 58.69 68.54 5 540 54.34 57.26 66.83 6 1320 52.16 54.96 64.73 7 2640 50.80 53.51 62.59 8 5350 49.00 51.60 60.41 9 13300 47.26 49.76 57.89

Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch




1 OPEN 56.21 58.73 68.55 2 75 51.40 54.13 63.57 3 135 47.44 49.95 58.40 4 270 45.75 48.15 56.03 5 540 44.67 47.01 54.66 6 1,320 42.93 45.17 52.98 7 2,640 41.84 44.01 51.27 8 5,350 40.40 42.48 49.53 9 13,300 39.01 41.01 47.51

2. Baton Rouge Metro

6. Special Incentives and Discounts a. Repeat Ad Incentives

Ads can be repeated, within six days after the first insertion date and earn discounts as follows:

2nd 3rd Subsequent Insertion Insertion Insertions

20% 40% 40% Discount Discount Discount

b. Online Publishing

All selected ads shall include one week online at shop.theadvocate.com

7. Color Pricing Color ads incur an additional charge. All color is subject to availability and prior commitments. Rates are as follows: A. Baton Rouge Only

(Add 5% for Acadiana)

B. Baton Rouge & New Orleans

(Add 5% for Acadiana)

B. Special Days/Pages/Featuresa. EatPlayLive Food Section - Thursday.b. TV Grid - daily. c. Red - Friday. Entertainment (movies, restaurants, night

clubs, music, etc.) - tabloid format.d. EatPlayLive - Sunday features section. Books, travel, art,

theatre, features, society, etc. - broadsheet format.e. Parade Magazine - Sunday.f. Color Comics - Sunday.g. Business - daily. Expanded Business Section on Sunday.h. Metro, sports and features - daily.

5. Weekly Frequency Contracts*Advertiser agrees to run one ad weekly of the size contracted for. Additional advertising to be billed at the same rate.Qualifying multiple insertions earn Repeat Ad Discount.

13 WEEK AGREEMENT

SIZE OF WEEKLY AD Mon.-Wed. Thur.-Sat. Sunday

1 inch 52.36 55.16 64.84 3 inches 47.44 49.95 58.40 6 inches 45.75 48.15 56.03 10 inches 44.67 47.01 54.66 25 inches 42.93 45.17 52.98 55 inches 41.84 44.01 51.27 120 inches 40.40 42.48 49.53

52 WEEK AGREEMENT


• The New Orleans Advocate: +20% surcharge for the same ad; +25% surcharge for copy changes.

• The Acadiana Advocate: +5% surcharge for the same ad; +10% surcharge for copy changes.

• Separate rates available for The New Orleans Advocate or The Acadiana Advocate.

* All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change.

26 WEEK AGREEMENT


Ad Size Dailyper column inch

Sundayper column inch

3” - 10” $19.50 $22.00

10.5” - 19.5” $17.00 $19.00

20” - 59” $14.50 $16.25

60” or more $820 flat charge $950 flat charge

Ad Size Dailyper column inch

Sundayper column inch

3” - 10” $23.40 $26.40

10.5” - 19.5” $20.40 $22.80

20” - 59” $17.40 $19.50

60” or more $984 flat charge $1140 flat charge

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C. Preprinted InsertsHoliday/Bonus Day/Special Requirements: Thanksgiving Day, Christmas Day, and Bonus Days have Sunday circulation distribution. Thanksgiving Day and Christmas Day require full-run quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Sunday Select zones. Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/Sunday Select zones. No additional zone breakouts. Contact your multimedia sales representative for required distribution numbers.

1. Full Run Preprint Rates

DAILY (Except Monday and Tuesday) AND SUNDAY - COST PER THOUSAND 6 12 25 50 75 100 ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL OPEN INSERTS INSERTS INSERTS INSERTS INSERTS INSERTSNO. OF PAGES RATE (4.5% Disc.) (7.5% Disc.) (12.75% Disc.) (20.60% Disc.) (25.10% Disc.) (29.49% Disc.)

Single Sheet $40.52 $38.70 $37.49 $35.35 $32.17 $30.35 $28.574 Tab / 2 Standard 45.29 43.25 41.90 39.51 35.96 33.92 31.938 Tab / 4 Standard 50.05 47.81 46.29 43.67 39.74 37.49 35.2912 Tab/ 6 Standard 54.83 52.37 50.72 47.84 43.54 41.07 38.6616 Tab/ 8 Standard 59.60 56.92 55.13 52.00 47.32 44.64 42.0220 Tab/ 10 Standard 63.17 60.33 58.43 55.11 50.16 47.31 44.5424 Tab/ 12 Standard 66.74 63.74 61.73 58.23 52.99 49.99 47.0628 Tab/ 14 Standard 71.51 68.29 66.14 62.39 56.77 53.55 50.4232 Tab/ 16 Std. to 48 Tab/ 24 Std. 77.46 73.98 71.65 67.58 61.51 58.01 54.6252 Tab/ 26 Std. to 60 Tab/ 30 Std. 85.82 81.96 79.38 74.88 68.15 64.27 60.5164 Tab/ 32 Std. to 72 Tab/ 36 Std. 94.15 89.92 87.09 82.14 74.76 70.52 66.3976 Tab/ 38 Std. to 84 Tab/ 42 Std. 102.50 97.89 94.82 89.43 81.39 76.77 72.27

Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”) will be billed at one-half the number of regular tab pages. • Blow-ins will be counted as additional pages. Frequency discounts apply (see C.4 below). Full run is defined as the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Sunday Select zones. Contact your multimedia sales representative for the latest distribution numbers.

2. Zoned Preprint RatesMinimum quantity 15,000 Wednesday - Saturday and 25,000 Sunday.

DAILY (Except Monday and Tuesday) AND SUNDAYCOST PER THOUSAND NUMBER OF PREPRINTS 15,000 to 35,001 to 55,001 NO. OF PAGES 35,000 55,000 plus

Single Sheet $47.12 $46.05 $43.914 tab 52.48 50.34 47.128 tab 57.83 55.69 52.4812 tab 61.05 58.91 56.7616 tab 65.33 64.26 62.1220 tab 68.54 67.47 65.3324 tab 73.90 72.83 70.6928 tab 78.18 77.11 74.9732 tab - 48 tab 81.40 80.33 78.1852 tab - 60 tab 95.32 91.04 88.89 64 tab - 72 tab 104.96 100.67 97.46 76 tab - 84 tab 113.53 109.24 106.03

Flexi/Mini-tabs (maximum 7”x10”) will be billed at one-half the number of regular tab pages.

3. Zoned Preprint Frequency Discount ContractsAdvertisers with annual preprint contracts will earn these discounts for zoned preprints:

NUMBER OFINSERTS ANNUALLY DISCOUNT

6 - 11 inserts 3% 12 - 24 inserts 5% 25 - 49 inserts 10.78% 50 - 74 inserts 15.69% 75 - 99 inserts 20.59% 100 or more inserts 25.49%

ZONED PREPRINT SPECIFICATIONS

a. Zip Code distribution is available within the Baton Rouge and New Orleans Metro Markets, Wednesday through Sunday, except when holiday/bonus day/special requirement days are in effect.

b. Circulation distribution is available upon request. Zip Codes and zones are listed on pages 5 and 6. Consult your Advocate multimedia sales consultant for current requirements.

c. Minimum quantity 15,000 Wednesday through Saturday and 25,000 Sunday.

d. A charge of $250 is incurred for cancellation within 14 days of run date.

4. Full Run Preprint Frequency Discount ContractsAdvertisers with annual preprint contracts will earn these discounts for full run preprints:

NUMBER OF INSERTS ANNUALLY DISCOUNT

6 - 11 inserts 4.5% 12 - 24 inserts 7.5% 25 - 49 inserts 12.75% 50 - 74 inserts 20.60% 75 - 99 inserts 25.10% 100 or more inserts 29.49%

5. Preprint Packaging Requirements

a. SUPPLEMENT SIZE – Preprinted supplements must be at least 5” x 7” and not larger than 10-1/2” x 12”.

b. PAPER WEIGHT – Minimum 30 lb. stock – Tabloid

Minimum 60 lb. stock – Single Sheet

c. SKIDS – Skids must be solid base with solid runners. Skid top should be wood and must conform in size to skid base. Deck must be covered in cardboard before loading to prevent curling. Shrink-wrapped skids must have protective corners to prevent crimping.

d. STACKING – Supplements must be brick stacked in convenient lifts (6” – 12”) well jogged with no turns. Supplements should be stacked so that most folded edges are turned toward the center of the skid. Cardboard tie sheets must be used between each tier and on top to prevent distortion. Supplements must be recessed a minimum of ½” from the skid edge (all sides) to prevent crimping. DO NOT tie supplements together in bundles. Skids must not exceed 5 - ½ feet in height, must contain the same number of copies (except for the last), and must contain a skid tag indicating product and number of copies.

e. DELIVERY – Must be in plant seven business days prior to run date except holidays. Contact your sales representative for each holiday schedule. A proper bill of lading must accompany all shipments and should indicate (1) Advertiser, (2) # of skids and (3) # of copies. Supplements must be shipped prepaid to:

The Advocate 10715 Rieger Road, Baton Rouge, LA 70809

Phone (225) 377-7051 or (225) 377-7078

Earlier deadlines apply for holidays. Call for details.4

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D. ROP Contract Credit for Preprints a. Full Run Preprints

Preprinted inserts earn linage credit on Retail ROP Contracts in the following units:

NO. OF INCHES NO.OF INCHES PAGES CREDIT PAGES CREDIT

Single Sheet 53 18 tab 482 4 tab / 2 standard 107 20 tab / 10 standard 5358 tab / 4 standard 214 22 tab 58910 tab 268 24 tab / 12 standard 64212 tab / 6 standard 321 26 tab 69614 tab 375 28 tab / 14 standard 74916 tab / 8 standard 428 30 tab 803 and larger 32 tab / 16 standard 856

b. Zoned Preprints

Zoned preprinted inserts earn linage credit on Retail ROP Contracts based on the percentage of full run distribution.

E. ZAPs

Zoned Area Preprints (ZAPs), are cost-efficient 8-1/2" x 11" inserts designed, printed and delivered to your target market. Printed on 70 lb. stock. Available in a variety of colors. Cost per thousand rates listed are for either Total Coverage or The Advocate only. Minimum required: 15,000 for Wednesday through Saturday and 25,000 for Sunday.

ZAPs COST PER THOUSAND*

SINGLE SHEET 8-1/2" x 11"

NUMBER OF PREPRINTS

15,000 to 35,001 to 55,001 SIZE 35,000 55,000 plus

1 color - 1 side $70 $67 $64 2 colors - 1 side 76 73 70 1 color - 2 sides 77 74 71 2 colors - 2 sides 88 79 77

* NOTE: Single sheet 8.5” by 11” full-color glossy, both sides - 20,000 minimum - $99 per thousand. 11” by 17” rates available upon request. Contact your multimedia sales representative for more information.

OTHER CHARGES

For these services, add two days to the deadline. Folding $3.50 cpm extra Perforating or Scoring $5.50 cpm extra Gloss Paper $10 cpm extra Original Art Work $60 per hour

80 lb. (7.5 Reply card) White $7 cpm extra Color $9 cpm extra

F. Sunday Select/Community Editions

The weekly subscriber/non-subscriber community editions distributed in the Baton Rouge and New Orleans areas include feature stories, recipes, popular columnists, photos and hyperlocal content published in The Advocate or The New Orleans Advocate. These publications are distributed by adult private carriers to select zip codes/zones and ROP ads are available in all Community Editions. See page 7 for a summary of CURRENT Community Editions. Additionally a Sunday Select product is available in select zip codes in East Baton Rouge parish where no community edition is distributed. A separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.

G. Zip Code ZoningIncludes community edition papers when applicable.Community Edition preprints require coverage of both subscribers and non-subcribers in those respective zips.

East Baton Rouge Parish

Available for Zoning by Zip Code

Includes the cities of Gonzales, Prairieville, St. Amant,

Sorrento, Geismar, and Darrow.

SOUTH includes the cities of Donaldsonville, Sunshine, Carville

and St. Gabriel.

* Includes community edition papers.** Includes community edition papers and zip codes in

East and West Feliciana.

ASCENSION SECTION(includes Ascension Parish,

South Zone and select zip codes in St. James Parish)

Livingston Parish

LIVINGSTON-TANGIPAHOA SECTION

(includes Livingston and Tangipahoa Parishes

and Northeast - Helena Zone)

Includes the cities of Denham Springs,

Walker, Livingston, Maurepas, Springfield,

Holden, Albany and French Settlement.

Includes the cities of Baton Rouge, Baker, Zachary, Central,

Greenwell Springs and Pride.

70714707397077070791**70802

70805708067080770808*70809*

70810*70811708127081470815

70816*70817*7081870819*70820*

Zip Codes

West Baton Rouge ParishZip Codes

707107071970767

Includes the cities of Port Allen, Brusly, Addis and Bueche.

Ascension Parish

704497046270706*7071170726*

70733707447075470785*

Zip Codes

7072570734*70737*70769*

7077470778SOUTH

Zip Codes

Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.

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Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.

NORTH-WEST FELICIANA ZONE (NWF)Includes West Feliciana Parish zips:70712, 70775, 70784, 70787, 70782

NORTH-EAST FELICIANA ZONE(NEF)Includes East Feliciana Parish zips:70748, 70761, 70722, 70730, 70777

PLAQUEMINE ZONE (PLAQ)Includes the city of Plaquemine: 70764

SOUTH ZONE (S)Includes Donaldsonville in Ascension Parish and Carville, St. Gabriel and Sunshine in Iberville Parish: 70346, 70721, 70776, 70780

SOUTHEAST ZONE (SE)Gramercy, Lutcher and Paulina in St. James Parish:70052, 70071, 70763

SOUTHWEST ZONE (SW)Includes Assumption Parish Zips plus White Castle and Vacherie: 70086, 70090, 70339, 70341, 70372, 70390, 70391, 70393, 70788

ACADIANA ZONEIncludes Acadia, Avoyelles, Evangeline, Iberia,Jefferson Davis, Lafayette, Rapides, St. Landry, St. Martin, St. Mary, and Vermillion parishes. See inset map:

NEW ORLEANS ZONEIncludes zip codes in Orleans, Jefferson, and St. Tammany parishes plus Thibodaux, Houma, LaPlace, and other small towns in the area.See inset map:

NORTH ZONE

70809

70810

7080270806

70808

70820

70816

70817

70815

70710

70719

70720

70770

70791

70714

70767

WESTFELICIANA

70769

70739

70706

70805 70726

70818

70778

70807

70774

70733

70449

70462

70754

7074470785

7081270814

70811

7073470737

70725

70346

70711

70819

EASTFELICIANA ST. HELENA

LIVINGSTON

EAST BATON ROUGE

WEST BATON ROUGE

ASCENSION

70761

70722

70777

7074870730

70789

70775

70444

7042270453

70441

707877071270782 70784

NORTHWESTZONE

PLAQUEMINEZONE

SOUTHWESTZONE

SOUTH ZONE

SOUTHEASTZONE

NORTHEAST - HELENAZONE

NORTHEAST - HELENA ZONE (NEH)Includes Tangipahoa and St. Helena Parish Zips: 70401, 70403, 70422, 70441, 70443, 70444, 70451, 70453, 70454, 70456, 70466

METRO MARKETIncludes zip codes in East Baton Rouge, West Baton Rouge, Ascension, Livingston, West Feliciana, East Feliciana and St. Helena parishes.

NORTHWEST ZONE (NW)Includes Pointe Coupee Parish zips plus some cities in Iberville Parish:70749, 70783, 70760, 70755, 70732, 70759, 70762, 70752, 70773, 70772, 70736, 70729, 70740, 70757, 70756

70030

70031

70036

70037

70037

70039

70040

70040

70041

7004770049

7005170052

70057

70067

70068

70070

70070

70071

70072

70072

70115

70125

7011970116

70112

701307011370118

70124 70122 7012670127

70117 7004370032

70128 70129

70129

70075

70092

70003

70065

70062 70001

70121

7000570002

70006

70123

70094

70094

70056

70131

70114

70053

70058

7007670079

70080

70082

70083

70084

70085

70085

700867008770090

70091

70301

7034370345

70352

70354

70355

70357

70358

70359

70360

70364

7037370374

70375

70394

70395

70420

70431

70433

70435

70437

70445

70447

70448

70452

70458

70460

70461

70471

70723

70763

New Orleans

New OrleansKenner

Metairie

Algiers Chalmette

Marrero

New Orleans AdvocateDistribution area by zip code

Area of detail

New Orleans detail map

Picayune

Mandeville

Slidell

Grand Isle

Houma

Thibodaux

Laplace

Gramercy

May, 2017

LakePontchartrain

Lake Borgne

Cau

sew

ay

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H. Advocate Digital AdvertisingLet our team of experts share the latest industry trends and offerings to effectively target your customers in highly measurable ways. As the most visited commercial website in the Baton Rouge region, TheAdvocate.com has the market stature which allows us to help you build a powerful and comprehensive digital strategy. Put the power of digital to work for your business! Our digital offerings include:

- Native Advertising- Impression Advertising - including Home Page Takeovers,

Section and Geo-targeted Impressions and Extended Reach Campaigns

- Retargeting- Mobile/Tablet Advertising including Advocate app and mobile

geo-fencing- Video- Full Social Media Management- Social Media Ad Targeting- 24/7 Reputation Management- Responsive Design Website Builds- Search Engine Marketing (SEM)- Search Optimized Local Business Listings- Email Marketing and Email Newsletters- Blog Management

I. The Acadiana AdvocateA daily newspaper covering and distributed in 11 southwest Louisiana parishes. Contact The Advocate Acadiana, 815 Johnston St., Lafayette, LA, 70501 (337) 234-0174, for local advertising information. For national or major accounts call the Baton Rouge office at (225) 388-0262.

J. The New Orleans Advocate As New Orleans’ only 7-day newspaper, The New Orleans Advocate provides news coverage of the Greater New Orleans area along with features and events. For local advertising information, call 504-636-7400. For national or major accounts call the Baton Rouge office at (225) 388-0262.

K. Front Page Ad Note Advertising Available every day on the front page of The Advocate. A separate Front Page Ad Note Advertising rate card outlining rates, general provisions and conditions for publication is available. Contact your multimedia sales consultant for more information.

L. Community Editions by MarketA separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.

Community Edition Paid Distribution

with:

Distribution Day(s) Distribution Zone(s)*

Subscriber Non-subscriber

BATON ROUGE AREA

The Ascension Advocate The Advocate Thursday Sunday Ascension Parish & select zips

The Livingston-Tangipahoa Advocate The Advocate Thursday Sunday Livingston, Tangipahoa Parishes

The Southside Advocate The Advocate Thursday Sunday 70808, 70809, 70810

The Southeast Advocate The Advocate Thursday Sunday 70816, 70817, 70819

The Mid City Advocate The Advocate Thursday Sunday 70802, 70806

The Zachary Advocate (ads also appear in: The Clinton Watchman & St. Francisville Democrat)

The Advocate Thursday Sunday 70791 (Zachary) & Clinton and St. Francisville areas

NEW ORLEANS MIDWEEK

The Crescent City Advocate The New Orleans Advocate

Wednesday Wednesday Select zip codes in the New Orleans area

The St. Tammany Farmer The New Orleans Advocate

Wednesday St. Tammany Parish

The East Jefferson Advocate The New Orleans Advocate


The West Bank Advocate The New Orleans Advocate


The St. Tammany Advocate Wednesday Select zip codes in the New Orleans area

*NOTE: Distribution Zones are subject to change. Please verify with your multimedia sales consultant.

5. Special ROP Units

a. Full-size double truck measuring 13 columns x 20 inches billed at 260 column inches.

b. Other full width double trucks measuring 13 columns x 18 inches and 13 columns x 14 inches are accepted as space and position allow.

c. 11-column double truck measuring 11 columns x 20 inches accepted and billed at 220 column inches.

d. Tab-size double truck measuring 11 columns x 11 inches billed at 121 column inches.

6. Special Services

a. Proofs will be emailed providing all copy has been submitted by deadline.

b. Creative Services Department - Layout, copy, artwork, campaigns. $60.00 per hour for finished artwork. No charge for layouts or copy.

c. Photographic Services - Arrangements may be made for a photographer (as available) to take pictures of people or merchandise to be used in advertisements. There is a charge for this service.

d. Extra copies of special sections - There is a charge for this service, depending on size of section and quantity. Copies must be ordered in advance.

e. Electronic tear sheets of advertisements - no charge for this service.

f. Affidavits of Publication - Furnished free of charge when copies of papers in which the advertisement appeared have been depleted. Otherwise, there will be a $25.00 charge.

7. ROP Depth Requirements

a. All ads measuring more than 18 inches in depth must run full depth of column (20 inches).

b. Tabloid ads measuring more than 9 inches in depth must run full depth of column (11 inches).

8. Mechanical Requirements

A. Page MeasurementsFull Size Page - 6 columns (11 1/8" wide) x 20" deep.Tabloid Page - 5 columns (9 1/4" wide) x 11" deep.

B. ROP Column Measurements WIDTH (In Picas) (In Inches) 1 column ............ 10p6 .......or 1.75” ............ or 1 3⁄4”2 columns .......... 21p9 .......or 3.625” .......... or 3 5⁄8”3 columns .......... 33p .........or 5.5” ............. or 5 1⁄2”4 columns .......... 44p3 .......or 7.375” .......... or 7 3⁄8”5 columns .......... 55p6 .......or 9.25” ............ or 9 1/4”6 columns .......... 66p9 .......or 11.125” ........ or 11 1⁄8”

Double Truck width = 138p9 or 23.125” or 23 1/8” depth = 20”

C. Electronic Preparation

The Advocate is offset printed from electronic paginated pages using 110 line screen. All digital photos should be a minimum of 220 dpi and no greater than 300 dpi and cropped to actual run size. Quality of supplied artwork, electronic ads and photos do significantly impact the quality of the printed product.

The Advocate Creative Services uses Macintosh Format Equipment.

When submitting a press-ready ad requiring no extra work on or before deadline, it must meet all of the following criteria.

• Adobe PDF is the preferred ad format for digital “PRESS” ready ads.

• PDF ads can be uploaded at aduploads.theadvocate.com or sent to us by e-mail at [email protected].

• All PDF files must be created using Acrobat Distiller 7 or greater and either “Press Optimized” or Creative Services approved job options. Standard pdf type (RGB) is NOT acceptable for print ads. All fonts in the PDF should be embedded.

• PC/Windows ads should be sent as Acrobat PDF files.• All disks must be labeled with the account’s name, publication

date and return address.• Acceptable Mac applications in order of preference: Acrobat • In Design • Quark Xpress • Illustrator • Photoshop • Non-PDF submissions must include all files necessary to

process the job including screen and printer Postscript Type 1 fonts, all EPS and TIFF files.

• All color print ads should use appropriate CMYK values No RGB, Lab, Pantone or other spot color methods accepted.• The press screen line ruling is 110.• All associated pictures should be no lower than 220 dpi and no

greater than 300 dpi.• TrueType fonts are strongly discouraged as we cannot guarantee

output. Type 1 font substitutions may be made when available and with the client’s approval.

• The Advocate cannot be responsible for improperly prepared submissions.

Contact Creative Services at(225) 388-0399 or (225) 388-0395

for additional information.

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DAILY NEWSPAPERS

AD PUBLISHED IN PAPER1 PROOF2 PROOF NO PROOF/

SPACE RESERVATION

MONDAY TUESDAY WEDNESDAYSUNDAY EatPlayLive • Business

TUESDAY WEDNESDAY THURSDAYSUNDAY General News • Sports

TUESDAY WEDNESDAY THURSDAYMONDAYWEDNESDAY THURSDAY FRIDAYTUESDAYTHURSDAY FRIDAY MONDAYWEDNESDAY

FRIDAY MONDAY TUESDAYTHURSDAY

THURSDAY FRIDAY MONDAYTHURSDAY EatPlayLive • Food Section

TUESDAY 5 P.M. THURSDAY 5 P.M. MONDAY 11 A.M.THURSDAY Beaucoup (New Orleans)

MONDAY TUESDAY WEDNESDAYFRIDAY

FRIDAY MONDAYTUESDAY

Red - 10 A.M.FRIDAY Wheels (All)

Red Section (Baton Rouge & Acadiana)

TUESDAY WEDNESDAY THURSDAYSATURDAY

HOLIDAY DEADLINES SUBJECT TO MOVE 48 HRS. FORWARDFROM STANDARD DEADLINES DUE TO ADVANCE RUNS.

*Note: All copy due requirements for 2-proof, 1-proof and no proof are for week BEFORE publication.

THE

THURSDAY PAPER

WEDNESDAY (New Orleans)

ADS PUBLISHED IN:COPY DUE*

1 PROOF

COPY DUE*

2 PROOF

TUESDAY NOON THURSDAY NOON

MONDAY 2 P.M. WEDNESDAY 2 P.M.

FRIDAY NOON

THURSDAY 2 P.M.

COPY DUE*

NO PROOF/SPACE RESERVATION

Livingston/Tangipahoa • Mid City

Southside • Southeast

TUESDAY 5 P.M. THURSDAY 5 P.M. FRIDAY 5 P.M.

• Ascension

• Zachary Advocate & Plainsman

• The Watchman (Clinton)

• St. Francisville Democrat

Crescent CitySt. Tammany Farmer

East Jefferson • West BankSt. Tammany Advocate

COMMUNITY NEWSPAPERS

COPY DUE 3 P.M. UNLESS INDICATED OTHERWISE

DEADLINES

June 201710

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10. Special Classification Rates

A. Church and Charity Rates*PER INCH

The Advocate (Mon. - Wed.) .............................................$44.67The Advocate (Thur. - Sat.) .................................................47.01The Advocate (Sunday) ......................................................54.66

Subject to approval by publisher.

* All rates include distribution in The Southside Advocate, TheSoutheast Advocate and The Mid City Advocate communitynewspapers. Should you choose to opt out of the communitypapers, rates do not change. Thanksgiving Day, Christmas Dayand Bonus Days have Sunday circulation distribution and arecharged by the Sunday rate tables.

B. Political, Controversial or “Cause”Advertising Rates and Policies

Rates for Local, State or National Candidates may be found onthe National Rate Card. Candidates may sign a contract. Advancepayment required.

All political, controversial or “cause” advertising must state at thebottom of the advertising message “Paid for by ____________”,with an address.

Controversial advertising or “cause” advertising that presentsa statement of position on political, social or other issues isconsidered the same as political advertising. If any of these adslists the names of persons supporting a position or candidate, theadvertiser must submit evidence of consent (a release) for the useof each supporting name.

11. Rates for Classified

A separate classified rate card, outlining rates, classificationsand general provisions is available. Both agate, set-solid andclassified display ads are accepted.

12. Rates for National Advertising

A separate general/national rate card, outlining rates andprovisions is available.

13. Sunday Comic Section

Rates available upon request.

14. Circulation Information

Single copy prices:The Advocate (Monday-Saturday) ... 75¢The Advocate (Sunday)................. $2.00

Member of Alliance for Audited Media.Copies of audit and publisher’s statement available.

Due to growth initiatives, please call for latest circulationnumbers.

15. Terms & Conditions

a. Purchaser agrees to furnish all copy, art and othercomponents necessary for productionof advertisementprior to the times established by the publisher asdeadlines.

b. Retail rates in this card are available only to thosebusinesses in the Baton Rouge, New Orleans andAcadiana Metro area doing a retail to consumerbusiness. General, National and Classified ratesavailable upon request.

c. The publisher assumes no responsibility for theomission of any advertisement, or for any errorsabove the value of the actual space occupied by sucherror in advertisements submitted after publisheddeadlines. Credit will not be given for such errors. Thepublisher reserves the right to edit, alter or omit anyadvertisement.

d. Special or specified position cannot be guaranteed.

e. Should the minimum space contracted for not beused within the contract period, the advertiser agreesto pay the difference between the inch rate contractedfor and the rate for actual inches used.

f. Preprint coverage areas will be matched as closely aspossible to advertiser request based on zoningcapability. The Advocate is not responsible foradjustments in coverage not requested by the clientthrough an insertion order, and will not review anyvariances past 180 days.

g. Community newspapers are distributed in selectzip codes and require both subscriber and non-subscriber coverage for inclusion in those zip codes.

h. The advertiser agrees to indemnify the publisheragainst any and all liabilities and expenses, includingpayment of judgments and attorney's fees and costs,arising from any and all claims involving the contentsof any advertisements published.

i. The advertiser agrees to assume sole responsibilityfor statements contained in his copy and to protectCapital City Press LLC against any and all liability,loss or expense arising out of claims of libel, unfairtrade practices, unfair competition, infringementof trademarks, names of patents, copyrights andall violations of the right of privacy resulting frompublication of the advertiser’s copy.

SP2064910/2017

10705 Rieger Rd., Baton Rouge, Louisiana 70809(225) 388-0262

rate card no. 71, effective july 1, 2017...c. preprinted inserts holiday/bonus day/special...

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