rawnet lightning talk - 'a day in the life of an account manager
TRANSCRIPT
A Day In The Life Of An Account Manager
1. Customer/Relationship-Orientated2. Knowledge3. Strong Communicator4. Results Driven5. Good Business Judgement
What Makes A Good AM?
Knowledge + Relationship +Good Business judgement = good
recommendations and the opportunity to convey them
Customer/Relationship Orientated
So how do we get a relationship established with a client; the first
thing to do is establish what kind of individual
the client is.
Both Individual and Company
High EQ
Relationships, Emotional Development, Entertaining, = Friends.
Trust is key when it comes to taking risks.
Knowledge
How does their company work, what are their objectives?
Ask Questions - Team Work
Quoting, Consultancy
Ultra Prepared
Over Communicate
Results
QRM, ARM, GA Reports, MixPanel, Sprout Social, Paid Media Reports, etc.
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