PECHAKUCHA

20 SLIDES20 SECONDS

WHY CONTENTMARKETING SUCKS!

CONTENT MARKETING

THE MARKETING AND BUSINESS PROCESSFOR CREATING AND DISTRIBUTING

RELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE A

CLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE

OF DRIVING PROFITABLE CUSTOMERACTION.

NOTHING NEW

WHAT CHANGED

NEW CHANNELS ANDDISTRIBUTION

DISCLAIMER

THE PROBLEM

OVERLOAD

JUST SHUT THE FUCK UP

JUST SHUT THE FUCK UP

PLEASE - LESS BULLSHIT

WE ARE THE MARKETING

MATRIX TYPES

AUDIENCE

NOT COMPLETELY USELESS

BE DIFFERENT

UNDERSTAND THE HOW JIGSAW

KNOW THEM...& BREAK THEM

ACCEPT - NOT ALL EQUAL

WHAT CAN WE DO

1. Understanding our audience’s world: their pains, pleasures, loves/hates,

desires and ambitions.

2. Review resources to see what can be repurposed to provide real value to

your audience.

3. Create a unique experience that has clients raving: feeling, inviting

friends, showing off, appearing significant.

4. Use channels and create mechanisms that would make it super easy to share

with friends.

OH AND EMBRACE THE NEW