rbf&rs training dept.1 1 commercial training. rbf&rs training dept.2 2 because of a change...
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1RBF&RS Training Dept. 1
COMMERCIAL TRAININGCOMMERCIAL TRAINING
2RBF&RS Training Dept. 2
• Because of a change in Legislation we are now an arms length company Royal Berkshire Fire and Rescue (Training) Limited
• RBF&RTL started trading on the 2nd January 2009
Royal Berkshire Fire & Rescue (Training) Limited
• RBF&RS Commercial Training Unit established for 20 years
• Existing staff were transferred across to the new company
• Same commitment to training excellence and IRMP.
3RBF&RS Training Dept. 3
Commercial Training Team
Team Leader Commercial Administrator
Instructor Instructor
4RBF&RS Training Dept. 4
Business Development Update
• Telephone script, (hand out)
• Madeline attending Chamber of Commerce networking events and will be attending a Barclays Bank customer event at the Madejski Hotel in March
• YELL.COM listing
• Proactive contact with existing customers
• Registered in the Thames Valley Chamber of Commerce Directory.
Sales and Marketing Initiatives
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Business Development Update
• Email broadcast to 700 clients from existing client database
• Hard copy to existing client database sent out to the same 700, (handout)
• ACT (Client management software) now loaded and initial training completed
• Regular mail shots to prospective new customers
• Discount voucher available for download from the homepage, all information from voucher is added to the database.
Sales and Marketing Initiatives
6RBF&RS Training Dept. 6
Business Development Update
• Structure of the sales funnel process, including follow up contact, (handout)
• Business model and dynamic excel sheet creation for RBFRTL purposes i.e. in-company and open courses
• Newsletter eshot process set up
• Sales script for a) phone, b) face to face
• SEO is ongoing (Google)
• Email broadcast – delivered.
Marketing Consultant –
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Business Development Update
• Printing
• Food (different suppliers and ordering fewer meals)
• Alternative suppliers for mail.
Potential cost reductions
8RBF&RS Training Dept. 8
Business Development Update
• Glaxo Smith Kline
• Car Phone Warehouse
• McClaren F1 Racing
• Bovis Lend Lease Construction
• Cable Wireless
New Customers - Existing Customers-
• Air Canada
• Microsoft
• Fujitsu Siemens
• McClaren Automotive
• Johnson & Johnson.
9RBF&RS Training Dept. 9
Business Development Update
QUESTIONS?