rcma communications, education, and membership … · 2016 international roof coatings conference...

RCMA COMMUNICATIONS,

EDUCATION, AND

MEMBERSHIP COMMITTEE

CEMC DISCUSSION ITEMS- CEMC Overview & Membership Update

- Communications Task Force Projects

- RCMA Website Redesign

- Education, Outreach, & Programming Task Force

- Recruitment & Outreach

- Meetings

RCMA Communications, Education, and Membership Committee

Co-Chair: Debra Light, Central Fiber

Co-Chair: John Stubblefield, Polyglass USA

Communications

Task Force

Co-chair: Casey Hartfelder, Coating & Foam Solutions

Co-chair: Lee Martucci, GAF

Website Redesign

Working Group

Education,

Outreach, &

Program Task

Force

Co-chair: Steve Hollman, Univar

Co-Chair: Matt Lendzinski, Dow Chemical Company

RCMA Membership Update: February, 2015

64 Current RCMA Members

Regular Members

Associate Members

39

Regular

Members

25

Associate

Members

RCMA New and Dropped Members

Add, 5

Add, 2 Add, 2

Add, 6

Add, 7

Add, 15

Add, 4

Drop, 8Drop, 11

Drop, 4

Drop, 2Drop, 1

Drop, 1

Drop, 2

0

2

4

6

8

10

12

14

16

2009 2010 2011 2012 2013 2014 2015

Add

Drop

2

from

RRCI

10 from RRCI

New RCMA Members

New Regular Members New Associate Members

Astec Re-Ply Roofing

Everest Systems Co. Systems

Kemper System America, Inc.

Sika Corporation

Western Colloid

ICL\ Advanced Additives

Kaneka North America

Lion Elastomers

Lubrizol Advanced Materials, Inc.

Momentive Performance Materials *

Münzing Corporation

STI Polymer

Vinavil Americas ** Application Received

RMCA Prospective Member Companies

• Ames Research

Laboratories

• DeWitt Products

Company

• Encore Technologies

• Gaco Western *

• Johns Manville *

• Max Chemical, Inc.

• NCFI Polyurethanes

• Nutech Paint, LLC

• Ribelin Sales, Inc. *

• Seal Bond *

• Volatile Free Inc.

*Attending RCMA Annual Meeting






- Meetings

Communications Task Force

RCMA Articles

RCMA E-Newsletters

RCMA Press Releases

RCMA LinkedIn Group

2015 RCMA Articles – Published

Article Date Run

Construction Canada

“Using Coatings in Challenging Weather”

-Steve Heinje, Quest Construction Products

January 2015

Professional Roofing

“Adapt or Perish: Roof coating formulators must consistently adapt to meet

ever-changing regulations”

-Jason Smith, The Garland Company

January 2015

BUILDINGS BUZZ Blog

“Restore Metal Roofing in the Field Using PVDF Latex Coatings”

-Charles Weidnar, Arkema

January 2015

Roofing Magazine

“An EPA Proposal to Reduce Ground-level Ozone Will Affect the Roofing

Industry”

-RCMA byline, Kelly Franklin

January/ February

2015

2015 RCMA Articles – Published & Upcoming

Article Date Run

Roofing Magazine

“RCMA Merges with the Reflective Roof Coatings Institute”

-Roofing Magazine

January/ February

2015

Durability + Design

“Innovations in Elastomeric Acrylic Roof Coatings”

-George Daisey, Vicki Demarest, and Arthur Kravchenko,

Dow Chemical Company

February 2015

CoatingsPro Magazine

“The Devil is in the Details: Surface Prep Prior to Coating Your Existing Roof”

-Scott Gayle, American Weatherstar

Expected March 2015

More 2015 Article Opportunities

• 6 RCMA articles have been published in industry trade

publications in 2015

• RCMA reached out to media contacts to express

interest in contributing to and writing future articles

• 2015 article opportunities include:

• Professional Roofing

• Coatings World

• Construction Specifier

• Construction Canada

• Facility Maintenance

Decisions

• BUILDINGS BUZZ Blog

RCMA Articles – Topic Discussion

What are some topics to consider for future articles?

• New trends or technologies in roof coatings

• Topics for specific audiences: contractors,

specifiers, architects

RCMA E-Newsletters

• RCMA to circulate a tri-annual E-Newsletter to members:

� April 2015

� September 2015

� December 2015

• E-Newsletters will be distributed:

� via email

� posted to members only section of RCMA website

� announced on RCMA LinkedIn page

• RCMA staff to make changes to formatting to address

suggestions from RCMA 2014 Fall Meeting

RCMA Press Releases

• January: RCMA press release announced merger with the

Reflective Roof Coatings Institute (RRCI)

o picked up by various online and print publications and

websites: Durability + Design, Roofing Contractor,

Architectural Roofing & Waterproofing, etc.

• March: Press releases to announce new RCMA Board of

Directors and annual award winners

• Ideas for future press releases?

20

5273

135

173

292

0

50

100

150

200

250

300

350• Forum for sharing

articles, ideas, and

events

• 292 members as of

January 2015

• RRCI LinkedIn Group

closing at end of

month

• Not on LinkedIn? Join

the conversation today!

Group Membership

Growth 2012-2015

RCMA Group

248

RCMA

Search for “Roof

Coatings

Manufacturers

Association”






- Meetings

RCMA Website Redesign

• RCMA Website Redesign Working Group

o Editing and updating existing website content

o Reviewing draft website pages to improve user and admin

experience, incorporate content from the RRCI website,

and modernize the look of the site

• Web developer, Howl Design, is completing these edits

• Expected completion date: March 2015

RCMA Website Redesign – Homepage

RCMA Website Redesign – Member Pages

Included on the RCMA Members Only Site:

- RCMA Meeting Presentations & Documents

- RCMA Member List

- Reflective Roof Rebates Database

- VOC Maps

- AIM Coatings – United States & Canada

- AIM Coatings – California

- Adhesives & Sealants – United States

- Adhesives & Sealants – California

Call For Photos

• RCMA building its collection of high-resolution photos of roofs

and coatings for use in articles and the RCMA website

o Please send photos to RCMA staff with a brief caption

• Dow Chemical Company has offered to underwrite the cost of

getting a professional photographer out to a roof or a few roofs

that the RCMA wants to profile

o Manufacturer member to connect us with a contractor

and/or project

o Any volunteers?






- Meetings

2015 Membership Recruitment & Outreach

• Fall 2014: RCMA reached out to prospective members to apply for 2015

membership

�7 new members joined in 4Q 2014

• January 2015: Promotion of merger with RRCI

�Postcards and emails to prospective members, RCMA website and LinkedIn

postings, and various press release placements

• February 2015: Promotional materials for IRE

�Brochures and table-top signs for display

• Ideas for future membership growth?

• Volunteers to reach out to perspective members?


RCMA – RRCI Merger Postcard


RCMA Membership Brochure


RCMA

Table-top Sign






- Meetings

RCMA Meeting Structure

• RCMA will continue to hold 3 meetings per year:

• RCMA Annual Meeting in conjunction with NRCA

International Roofing Expo (IRE)

• RCMA Summer Meeting in conjunction with Western

States Roofing Expo (every other summer)

• RCMA International Roof Coatings Conference (every

other summer)

• RCMA Fall Meeting in the September / October

timeframe

• Additional meetings and educational meetings on an as-

needed basis

49 4640

96

59

4742

57

92

112

82

106

RCMA Meeting Attendance Trends

Total Number of Attendees by Meeting

2011 2012 2013 2014 2015

Annual Meeting

Fall Meeting

IRCC

Gov’t Affairs Legislative Day

Upcoming RCMA Meetings: 2015

• RCMA 2015 Summer Meeting & Government Affairs Legislative Day

o St. Gregory Luxury Hotel & Suites, Washington, DC

o July 13-15, 2015

• RCMA 2015 Fall Meeting

o Phoenix, Arizona

o October, 2015

QUESTIONS?

INTERNATIONAL ROOF

COATINGS CONFERENCE

2016 International Roof Coatings Conference

RCMA International Roof Coatings Conference

Sonesta Hotel Philadelphia

Philadelphia, PA

July 18-21, 2016

2016 International Roof Coatings Conference

Why Philadelphia?

• Great location for

RCMA members and

likely IRCC attendees

Why Sonesta Hotel?

• Modern hotel

• Great room rate

• Many concessions

2014 RCMA or RRCI Members

2014 International Roof Coatings

Conference Attendees

2016 INTERNATIONAL ROOF

COATINGS CONFERENCE

DISCUSSION ITEMS

- IRCC Conference Partners

- IRCC Research Topics and Abstracts

2014 IRCC Conference Partners

• Oak Ridge National Laboratory (ORNL)

• Lawrence Berkeley National Laboratory (LBNL)

• National Research Council of Canada (NRC)

• Liquid Roofing and Waterproofing Association (LRWA)

• Canadian Paint and Coatings Association (CPCA)

• European Cool Roofs Council (ECRC)

• Global Cool Cities Alliance (GCCA)

• Alliance to Save Energy (ASE)

• American Council for an Energy-Efficient Economy (ACEEE)

WHO ELSE SHOULD WE RECRUIT TO BE AN IRCC CONFERENCE PARTNER?

2016 INTERNATIONAL ROOF

COATINGS CONFERENCE

DISCUSSION ITEMS

- IRCC Conference Partners

- IRCC Research Topics and Abstracts

2016 International Roof Coatings Conference Planning

• 2016 IRCC Call for Abstracts Timeline

• March / April 2015 – Update Call for Abstract Form

• May / June 2015 – Identify “High Priority” Presenters

• July 2015 – Distribute Call for Abstracts Form

• Oct 2015 – Deadline to Submit an Abstract

• Nov / Dec 2015 – Review and Selection of Abstracts

• January 2016 – Finalize Promotional Materials

IRCC Research Topics and Abstracts

• Who Should Be Targeted?

• Roof Coatings Manufacturers

• Raw Material Suppliers

• Academics

• Trade Associations / Non-Profits

• Research Laboratories

• Government Officials / Regulators

• Building Owners / Property Managers

IRCC Research Topics and Abstracts• Technical – roof systems, product & industry trends, design

theory/analysis

• Product application techniques, technologies, and trends

• Design and selection of roof coatings for different situations, including case studies

• Green building practices, sustainable and renewable resources to ensure environmental responsibility

• Formulation details, ingredients to better understand why certain components are added to roof coatings

• Field data on actual energy cost savings by using cool roofs

• International cool roofing initiatives

• International (Latin America, Europe, China, India) products, trends, market needs, regulations, etc.

• Roof coating performance and properties including weathering, durability, and life cycle

• Novel PUA Hybrid Chemistry for Elastomeric Roof Coatings

• Solvent Reduction Technology

• Overcoming Vapor Drive Issues in Cool Roofing

• Advancing Installation of Reflective Roofing Systems through Community-Based Social Marketing and the Baltimore Energy Challenge

• The Building Envelope Emerging Technologies Portfolio in United States Department of Energy's Building Technologies Office

• Energy Efficiency and Sustainability in Codes and Standards

• Methods for Measuring Energy Savings on Highly Reflective Coatings

• The Impact of Substrate Texture on Solar Reflectance Ratings

• Impact of Dynamic Insulation Technologies on Steep-Slope Roof Assemblies

• Advances in Developing Standards for Accelerated Aging of Cool Roofing Materials

• Below grade waterproofing

• Input from the users side such as building owners, property managers and how they view the use of coatings as options for use in place of full systems

• Perhaps someone from Energy Star

• Evaluation of reflective performance of coatings on aged in-service roofs

• Application practices for coatings over many different surface types

• Economic data related to the roofing market and trends that suppliers and manufacturers can benefit from

• Impact of various coatings on under deck temperatures

• More technical presentations on new or existing technology regarding coating formulation, application, etc.

• More on durability and product sustainability

• More international involvement in the program.

• Liquid Membrane technologies - Urethanes, PMMA, Polyureas

• US/EU standards development of relevance to the roof coatings industry

• State and Federal building energy roadmaps, building and energy code programs

FURTHER DISCUSSION

TOPICS?