rcma communications, education, and membership …article placements 7 rcma articles have been...
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RCMA COMMUNICATIONS, EDUCATION, AND
MEMBERSHIP COMMITTEE
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RCMA Communications, Education, and Membership Committee
Co-Chair: Debra Light, Central Fiber
Co-Chair: John Stubblefield, Polyglass USA
Communications Task Force
Co-chair: Casey Hartfelder, Coating & Foam Solutions
Co-chair: Lee Martucci, GAF
Membership & Program Task
Force
Co-chair: Steve Hollman, Univar
Co-Chair: Matt Lendzinski, The Dow Chemical Company
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CEMC July Update: Year-to-Date Highlights
RCMA Website Redesign Complete Article Placements Continued Membership Growth
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RCMA Website Redesign Complete
• Redesign of RCMA’s website was completed in April
• RCMA Website Redesign Working Group reviewed and updated website content
• Web developer, Howl Design, made changes to improve user and admin experience, incorporate new content, and update the look and layout of the site
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Article Placements
7 RCMA articles have been published in industry publications in 2015
Construction Canada Professional Roofing
BUILDINGS BUZZ Blog Roofing Magazine Durability + Design
CoatingsPro Facility Maintenance Decisions
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Article Placements
Thank you RCMA contributors!
Steve Heinje, Quest Construction Products Jason Smith, The Garland Company
Charles Weidner, Arkema, Inc. George Daisey, The Dow Chemical Company Vicki Demarest, The Dow Chemical Company
Arthur Kravchenko, The Dow Chemical Company Scott Gayle, American WeatherStar
Lee Martucci, GAF Bill Kirn, Roof Technology Management Inc.
Michael Guibault, BASF Corporation
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Continued Membership Growth
New Regular Members – 2015 New Associate Members - 2015
Kemper System America, Inc.
Gaco Western
Acrymax Technologies Inc.
Kaneka North America
Lion Elastomers
Momentive Performance Materials
Vinavil Americas
Nations Roof
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CEMC DISCUSSION ITEMS
- RCMA Website Redesign - Communications Task Force Projects - Membership and Program Task Force
- Membership Update - 2016 International Roof Coatings Conference
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RCMA Website Redesign
• General changes made to RCMA’s website include: o Editing and Reorganizing existing content o Adding new content and photos o Creating an online membership application o Making the website mobile friendly o Adding an RRCI menu item to incorporate information
from the RRCI website o Tweaks to the administrative side of the site to allow staff
to make edits more easily
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RCMA Website – Homepage
• interactive drop-down menu
• news content and resource links
• site search function
• additional photos
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Included on the RCMA Members Only Site:
- RCMA Meeting Presentations & Documents - RCMA Member List - Reflective Roof Rebates Database - VOC Maps
- AIM Coatings – United States & Canada - AIM Coatings – California - Adhesives & Sealants – United States - Adhesives & Sealants – California
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RCMA Website – Member Pages
• New homepage • Two menus to create a clear delineation between information
available only to members and the general website content • Reorganized content
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CEMC DISCUSSION ITEMS
- RCMA Website Redesign - Communications Task Force Projects - Membership and Program Task Force
- Membership Update - 2016 International Roof Coatings Conference
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Communications Task Force
RCMA Articles
RCMA E-Newsletters
RCMA Press Releases
RCMA LinkedIn Group
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2015 RCMA Articles – Published
Article Date Run Construction Canada “Using Coatings in Challenging Weather” -Steve Heinje, Quest Construction Products
January 2015
Professional Roofing “Adapt or Perish: Roof coating formulators must consistently adapt to meet ever-changing regulations” -Jason Smith, The Garland Company
January 2015
BUILDINGS BUZZ Blog “Restore Metal Roofing in the Field Using PVDF Latex Coatings” -Charles Weidner, Arkema, Inc.
January 2015
Roofing Magazine “An EPA Proposal to Reduce Ground-level Ozone Will Affect the Roofing Industry” -RCMA
January/ February 2015
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2015 RCMA Articles – Published
Article Date Run Durability + Design “Innovations in Elastomeric Acrylic Roof Coatings” -George Daisey, Vicki Demarest, and Arthur Kravchenko, The Dow Chemical Company
February 2015
CoatingsPro Magazine “The Devil is in the Details: Surface Prep Prior to Coating Your Existing Roof” -Scott Gayle, American WeatherStar
March 2015
Facility Maintenance Decisions “New-Generation Roof Coatings Offer Many Benefits” -FMD, with quotes by: Lee Martucci, GAF, Jason Smith, The Garland Company, Bill Kirn, Roof Technology Management Inc., and Mike Guibault, BASF
June 2015
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2015 RCMA Articles – Upcoming
• Upcoming Article Placements:
• Coatings World – August
• Construction Specifier – August
• Metal Construction News – September
• Building Operating Management – October
• inPAINT Magazine – October / November
Interested in contributing to a future article? Please contact RCMA staff to be added to the Communications Task Force email list
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RCMA E-Newsletters
• April E-Newsletter distributed: via email posted to members
section of RCMA website
announced on RCMA LinkedIn page
• Upcoming E-Newsletters:
September 2015 December 2015
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RCMA April E-Newsletter
• Brief updates with links to more text on the RCMA website • Continuing associate member company updates
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RCMA Press Releases
4 Press Releases Distributed in 2015:
• January: “RCMA Announces its Merger with the Reflective Roof Coatings Institute”
• March: “RCMA Recognizes its Members with Industry Awards, Names Two New Board of Directors”
• June: “RCMA Accepting Abstracts for 2016 International Roof Coatings Conference”
• June: “RCMA’s New Speakers Bureau Offers Reflective Coatings Presentation for AIA, RCI Credit”
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RCMA Press Releases
• Press release distribution: o Emailed to RCMA’s media contacts o Emailed to the membership o Posted to RCMA website o Posted to RCMA LinkedIn group page
• Press releases were picked up by various online and print
publications and websites including: • Durability + Design • Roofing Contractor • Architectural Roofing & Waterproofing • Roofing Magazine • Professional Roofing • Metal Roofing Magazine
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20
52 73
135
173
292
0
50
100
150
200
250
300
350
323
• Forum for sharing articles, ideas, and industry event information
• 323 members
Group Membership Growth 2012-2015
RCMA Group
248
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RCMA
Search for “Roof Coatings
Manufacturers Association” to
join
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CEMC DISCUSSION ITEMS
- RCMA Website Redesign - Communications Task Force Projects - Membership and Program Task Force
- Membership Update - 2016 International Roof Coatings Conference
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RCMA Membership Update: July 2015
66 Current RCMA Members
Regular Members
Associate Members
40
Regular Members
26 Associate Members
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RCMA New and Dropped Members
Add, 5
Add, 2 Add, 2
Add, 6 Add, 7
Add, 15
Add, 8 Drop, 8 Drop, 11
Drop, 4
Drop, 2 Drop, 1
Drop, 1
Drop, 4
0
2
4
6
8
10
12
14
16
2009 2010 2011 2012 2013 2014 2015
Add
Drop
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RMCA Prospective Member Companies
• DERBIGUM • Firestone Building
Products * • Johns Manville
• Lucas Coatings, Adhesives & Sealants
• LUMIFLON Fluoropolymer Resins*
• Ribelin Sales, Inc. • Seal Bond
*Registered for RCMA Summer Meeting
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2015 Membership Recruitment & Outreach
• Ideas for future membership growth?
• Volunteers to reach out to perspective members?
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CEMC DISCUSSION ITEMS
- RCMA Website Redesign - Communications Task Force Projects - Membership and Program Task Force
- Membership Update - 2016 International Roof Coatings Conference
![Page 31: RCMA COMMUNICATIONS, EDUCATION, AND MEMBERSHIP …Article Placements 7 RCMA articles have been published in industry publications in 2015 Construction Canada Professional Roofing BUILDINGS](https://reader033.vdocument.in/reader033/viewer/2022042400/5f0e507f7e708231d43ea46a/html5/thumbnails/31.jpg)
Upcoming RCMA Meetings: 2015-2016
• RCMA 2015 Fall Meeting
o Phoenix, AZ o October 12-14, 2015
• RCMA 2016 Annual Meeting
o Orlando, FL o February 15-16, 2016
• RCMA 2016 International Roof Coatings Conference
o Philadelphia, PA o July 18-21, 2016
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2016 International Roof Coatings Conference Planning
• 2016 IRCC Call for Abstracts Timeline
• June 2015 –Call for abstracts form distributed
• Oct 2015 – Deadline to submit an abstract
• Nov / Dec 2015 – Review and selection of abstracts
• January 2016 – Finalize promotional materials
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2016 IRCC – Call for Abstracts
• Call for abstracts form sent out in June
• Emailed to RCMA members, conference partners, other professionals in the roofing industry, experts in building envelope technologies, green building, researchers, and the architectural community
• Press release distributed to RCMA’s media contacts
• Added call for abstracts form to RCMA website
• Information posted to RCMA LinkedIn page
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2016 IRCC – Call for Abstracts
• Possible presentation topics:
• global market developments and economic data
• sustainability and green building practices
• roof coatings formulation advancements, roof systems analysis, accelerated aging, etc.
• input from end users on product application techniques and trends for roof coatings
Suggestions for possible IRCC speakers or topics?
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2016 IRCC – Conference Partners • Alliance to Save Energy (ASE)
• American Council for an Energy-Efficient Economy (ACEEE)
• Canadian Paint and Coatings Association (CPCA)
• Cool Roof Rating Council (CRRC)
• European Cool Roofs Council (ECRC)
• Global Cool Cities Alliance (GCCA)
• Lawrence Berkeley National Laboratory (LBNL)
• Liquid Roofing and Waterproofing Association (LRWA)
• National Research Council of Canada (NRC)
• National Roofing Contractors Association (NRCA)
• Oak Ridge National Laboratory (ORNL)
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FURTHER DISCUSSION TOPICS OR QUESTIONS?