Research. Decision. Realization.

Agency supplies

all necessary research

streamlined decision-making

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effective project realization

contentsThe Mission 4The Competence 5Principles of Work 65 Reasons to Work with Us 7Our Services 8

ReseARcH 9Marketing Research 10

Decision 12Marketing Strategy Development 13Media-planning 14

ReAliZAtion 15Branding 16Advertising Materials Production 17Advertising Campaign Conduction 18Loyalty Programs 19

Contacts 20

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tHe Mission:

The goal of RDR Agency is to offer the highest quality service

paired with most effective marketing solutions.

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ouR BAcKgRounD:

RDR Agency has the professional know-how to select the most appropriate

marketing tools and use them to their maximum capacity with

the target audience.

ouR MetHoDologyOur three-pronged approach, which begins with Research, allows us to make

better-informed Decisions, resulting in more fully Realized projects.

Decision. Research is useless unless accompanied by the right decisions. Decision-making and

planning are also highly necessary aspects of

any marketing project.

Realization. Research and decision-

making supply the backdrop for the final

step: ideally timed, high-quality realization of marketing plans…

leading to the best results!

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Research. Understanding the

«why» and «for whom» is crucial to the marketing strategy of any company.

1. We consistently offer the best price and quality.

2. We approach each project individually and are ready to integrate into your team.

3. We can supply you with a full spectrum of marketing services.

4. We are oriented towards long-term relationships with our clients and are ready to provide continuous support.

5. We only work with specialists whose prior experience and qualifications have been thoroughly examined and tested by us.

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Key ReAsons to WoRK WitH us

ouR seRVices

Marketing research

Marketing strategy developmentMedia-planning

BrandingProduction of advertising materials

Advertising campaigns Development of loyalty programs

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ReseARcH Your fast-track to all the necessary Research

our research will help you:- discover the primary characteristics and needs of the target audience- evaluate the product’s prospects on the market- test concepts, ideas and products on target groups- define optimal product price- learn more about the competition- assess the efficiency of the marketing campaign

MARKeting ReseARcH

youR fAst-tRAcK to All tHe necessARy ReseARcH

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Knowing the most relevant information about the target market and audience will help you avoid mistakes and minimize project risks. We only offer research that will prove truly effective for decision-making. No extraneous material!

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We use all the basic research methods, both alone and in combination with one another, to find solutions to even the most difficult tasks.

- in-person interviews- online surveys- focus groups

- in-depth/expert interviews- hall-tests- mystery shopping- desk research

MARKeting ReseARcHThe reliability of marketing results depends largely on which marketing methods are selected and how research tools are used. We know how to ask the right questions, and target the most accurate data.

youR fAst-tRAcK to All tHe necessARy ReseARcH

Decision Your Decision-making depot

Marketing strategy elements include: - clearly-worded marketing policy for the company - well-defined marketing tasks and goals - description of the competitors’ advantages- advertising campaign concept- company and product positioning- system of customer motivation

MARKeting stRAtegy DeVelopMentLoosely defined, marketing strategy is a set of inter-related decisions united in a single document. The document offers a structural framework with which the company’s marketing decisions should be coordinated.

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youR Decision-MAKing Depot

if you don’t have a marketing strategy yet, we’ll help you develop one. if you’ve already developed your own strategy, we’ll work with you to bring it to fruition.

Media planning includes: - selecting media resources and defining priority categories- calculating advertising efficiency indices (CPT, TRP, Coverage, Frequency) - timing stages of the advertising campaign- distributing the budget amongst media categories

MeDiA plAnningMedia planning is the selection of the most optimal advertising channels to maximize the efficiency of an advertising campaign. We’ll help you avoid situations where, having spent your advertising budget, you don’t know which part was money well-spent, and which part, money wasted.

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youR Decision-MAKing Depot

ReAliZAtion Realizing your company’s full potential

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We’ll help you to formulate your brand mission, your brand philosophy, and your brand values. We’ll also aid you in developing the main associations.

We’ll develop brand attributes such as:- corporate identity

(logo, colors, fonts, design elements)- name and slogan- packaging design- mascot

BRAnDingBranding is the creation of the trademark elements that help to identify and send a message about your product, as well as to create an environment for it. Our task is to make you brand powerful, recognizable, and well-loved.

ReAliZing youR coMpAny’s full potentiAl

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our services include:- design of print materials- creation of web-sites- production of video advertisements

- construction of video advertisements- design of advertising merchandise- creation of internet banners- much more

pRoDuction of ADVeRtising MAteRiAlsBy combining a creative approach with common sense, we’re able to generate advertising materials that both work towards the goals of the advertising campaign and build the product’s image. Our ultimate aim is to develop unique, organic images that visually strengthen projects and products.

ReAliZing youR coMpAny’s full potentiAl

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We can help you with: - placing advertising in the media- organizing events (conferences, exhibitions, parties) - organizing of promotional events - exhibiting- PR activities

conDucting An ADVeRtising cAMpAignSuccessfully planning an advertising campaign is only half the battle. The next step is to actually carry it out! We take full responsibility for realizing each stage of the advertising campaign, so that you don’t have to worry about the campaign’s ultimate quality.

ReAliZing youR coMpAny’s full potentiAl

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loyalty programs can result in increases in: - number of purchases made

by existing customers- average sum of money

spent by customers- length of the purchase

cycle for existing customers

We have the capacity to develop and realize the best customer loyalty programs, that take into account the individual traits of your business and audience.

We offer:- discount cards- customer clubs- bonus programs- gift certificates

loyAlty pRogRAMsLoyalty programs are a spectrum of marketing activities aimed at optimizing customer relations.

ReAliZing youR coMpAny’s full potentiAl

21 Ugreshskaya St, Building 2A Moscow, 115088

Russian Federation +7 495 7733677

www.rdragency.ru

info@rdragency.ru

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contActs