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RE-CONCEPTUALIZING PROTEIN POWDER: From a niche product to a mainstream ingredient By Anna Sward, PhD Founder/CEO Protein Pow Ltd

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Page 1: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

RE-CONCEPTUALIZING

PROTEIN POWDER: From a niche product to a mainstream ingredient

By Anna Sward, PhD Founder/CEO Protein Pow Ltd

Page 2: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach
Page 3: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEINPOW.COM

Page 4: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN POWDER

Page 5: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

“THINK OUTSIDE THE SHAKE!”

Page 6: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

MAGAZINES

Page 7: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN POW

COOKBOOKS

Page 8: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

JOE WICKS

Page 9: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

9

GOING MAINSTREAM

Page 10: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

AS A FUNCTIONAL

FOOD INGREDIENT

Page 11: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

WIDER AUDIENCE

Page 12: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN CHEESECAKE

Page 13: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN QUICHE

Page 14: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN CHOCOLATES

Page 15: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEIN POW


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