Introduction to SlideShare

Itinerary

Introducing SlideShare

SlideShare Value Props

G2M with SlideShare

1 2 3 4

SlideShare on LinkedIn

Social Content Marketing with Slideshare

Supported Content:

• Presentations

• Infographics

• Documents

• Videos

2006 2007 2008 2009 2010 2011 2012 2013

SlideShare The largest Professional Presentation

Community on the Web.

60MM+ Visits

Per Month

7

Search Owned

Social Earned

Direct Paid

Traffic Source Distribution

#1 Content Discoverability

Value Proposition

#2 Branding

Value Proposition

Value Proposition #3 Engagement

#4 Lead Generation

Lead Form

Value Proposition

Mobile Desktop

#1 Taking SlideShare to Market: Consolidated Presence

#2 Taking SlideShare to Market: Thought Leadership

#2 Taking SlideShare to Market: Thought Leadership

#3 Taking SlideShare to Market: Hub-and-Spoke

#3 Taking SlideShare to Market: Hub-and-Spoke

SlideShare Content on LinkedIn

• Amplify social messaging

• Visually enhance employee profiles

• Enable brand advocates & social selling

SlideShare on LinkedIn Profile

Key Features • Delivers full SlideShare-based presentations within

300x250 ad unit

• Enables direct interaction with your presentation content within ad unit or in expanded overlay player

• Supports LinkedIn’s full suite of targeting capabilities • Lead capture option

SlideShare Content Ad – Product Details

20

SlideShare Content Ad – Users can interact with content in

multiple ways within the modal player

Sponsored Updates with SlideShare

Leverage gated assets from SlideShare to targeted LinkedIn members.

Members can open content in another tab, or like, comment, share, and

follow directly from the update.

©2013 LinkedIn Corporation. All Rights

Reserved. 21

Company name and logo

Social actions

Description

Presentation

title, description,

and thumbnail

Kevin Fisher, Solutions Consultant

KFisher@LinkedIn.com

Thank You