reach business women through sponsorship of social media
DESCRIPTION
Reach Business women through sponsorship of Social Media for Business Women October 19 2011 in TorontoTRANSCRIPT
Reach Business women
through sponsorship of Social
Media for Business Women
We’re heading across the country for the…Social Media for Business Women Workshop Roadshow! Help us kick off small business week in Toronto, October 19, at the Hyatt Regency with our first social media for business women workshop. This is the first of five conferences across the country over the next 12 months.
ShesConnected Social Media for Business Women Workshops will transform smart business women into…
Social Media power houses
Say “hello” to the next level of power influencers. Who will attend the Workshops? Smart business women who know that they need to learn about social media to help grow their businesses - these are women that you already want to connect with.
Why you should be there: Attendees will become more influential through social media, which means that their voices will carry more weight when making recommendations about YOUR products and/or services.
Workshop Overview Smart business women in Canada understand that they need to learn about social media to grow their businesses. We get questions daily from women looking for help. That’s why we’ve developed a three-hour fast track workshop to teach business women everything they need to know. We will be hosting a number across the country in the next year starting with Toronto on October 19. 2011. Attendees will leave the conference with an up-to-date and in-depth understanding of how social media can help them gain influence and grow their businesses. They will walk away with a work plan, strategy and a social media schedule that will take them just 5 minutes a day and 15 minutes on Fridays (…REALLY!).
5 MINUTES A DAY &
15 MINUTES ON FRIDAYS
...REALLY!
Workshop Overview
Benefits extend beyond the actual conference and include extensive pre and post event activity such as twitter parties, our weekly Social Media for Business Women newsletter, monthly webinars targeting small business women and a concentrated PR campaign during Small Business Week. • Conference and Social Media for Business Women email announcements and newsletters • Conference Facebook tab • ShesConnected Directory of Women in Business webinars • Social Media for Business Women Conference website • Twitter via @Womenbizlisting @ShesConnected @EventsforWomen • Social Media for Business Women Research Results • Conference speaking opportunity, on-site product/information display, access to attendee contact list
MORE THAN JUST WORKSHOPS: It’s about ongoing discussion, social engagement and your brand messages.
Guaranteed! You will increase your social footprint by supporting and connecting with business women looking to use social media to help their businesses . We will feature your business social sites in our workshop discussion.
• Customized messaging in the weekly Social Media for Business Women newsletter, featuring leading industry knowledge and tips .
• Sponsor recognition on free Weekly Webinars for small business women on ShesConnected
• Sponsor recognition during all media related activity during Small Business Week.
• Sponsorship of ShesConnected Directory of Women in Business on the ShesConnected site.
Sponsorship Benefits
THREE MONTHS OF SUSTAINED CONVERSATION : We start the conversation with you and keep it going
• Targeted digital outreach through the ShesConnected Business Women Workshop and beyond including:
– Your brand messages will be inserted into the ShesConnected Business Women Workshop Social Conversational Calendar for October, November & December
– Integrated messaging through targeted influential Twitter accounts, including @WomenBizListing (7, 472 followers) and @EventsforWomen (10, 374 followers) that will be promoting the conference and engaging with business women @ShesConnected (11,414 followers)
– Post Conference Twitter Party with sponsor messaging in November and December
– Facebook Fan Page activation (your Facebook numbers will grow!)
– Twitter conversations (more sponsor messaging and increased influence)
– Pre, during and post-workshop blog posts and email messaging
• Speaking opportunity, exhibitor table and passes at the workshop (October 19)
Sponsorship Benefits
TARGETED DIGITAL OUTREACH: ShesConnected, Facebook, Twitter, Linkedin, Blogs, YouTube we cover all the digital channels.
It’s all going to happen at the ShesConnected Social Media
for Business Women Workshops starting October
2011. Don’t miss out!
October 19th
Hyatt Regency Toronto
370 King Street West, Toronto, ON
Show these business women you care
about them.
Donna Marie Antoniadis
Co-founder & CEO
ShesConnected
416-730-5670 ext 2213
Call us to discuss sponsorship
information today!
Sponsorship Levels
Sponsor Levels DETAILS
GOLD
10,000
1 only
SILVER
4,000
BRONZE
2,500
PRE-CONFERENCE MARKETING
• Exclusivity: no competing companies offered sponsorship
• Pre-conference brand email message to attendees
• Brand Logo on all conference material, conference website
• Brand logo on ShesConnected.com
• Logo placement in pre-event marketing materials
• Logo on facebook fan page, and conference twitter account
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
No
No
Yes
Yes
Yes
Yes
No
CONFERENCE DAY MARKETING
• 15 minute speaking opportunity
• Insert products into conference swag bag
• Exhibitor Table
• Conference passes
Yes
Yes
Yes
6
No
Yes
Yes
4
No
Yes
Yes
2
COMMUNITY OUTREACH POST CONFERENCE
• Weekly Webinar on www.ShesConnected.com: (number of webinars you will sponsor)
• Weekly Newsletter: highlight in our weekly newsletter: (number of newsletters )
• Twitter Outreach: weekly until December 30, 2011
• Facebook Conversations: weekly until December 30, 2011
• Twitter Party: Scheduled for November and December 2011
6
10
Yes
Yes
Primary
4
5
Yes
Yes
2
1
1
Yes
Yes
1
Other Opportunities We know digital women DETAILS
Supporting Sponsorship
If you just want a basic sponsorship and participate with the attendees the day of the
event.
$1,000
Small Business Week – Networking event
We will be working with various women’s business groups to create a master
networking event
Show small business women that your company knows they are important.
Multiple Opportunities
Research Report
Industry leadership: Social Media for Business Women Research Report
Call for details
Who we are
We’re trainers
• Our lead trainers are active influencers in the social media space
with. Our company creates training programs that socially enable
individuals at organizations.
We train executives, marketing and key members
of your organization to ensure that you have the
best corporate social media policies and on-the-
ground execution.
OUR SOCIAL NETWORK
www.shesconnected.com
OUR CONSULTING FOR AGENCIES &
BRANDS
www.shesconnectedmultimedia.com
OUR CEO
Actively involved in
digital since 1995
WHAT WE OFFER
We’re a social company of almost five years with
exceptional expertise in all things social.
Specifically, we’re about how social media can help
women
We’re experienced
• We built our own social network in 2006– just for women. We own and operate
ShesConnected.com, giving us access to socially connected women. Our Blogger
directory and database gives us access to engaged, digital women.
www.shesconnected.com Member Directory Blog Directory
We’re digital trailblazers We built our own social network
• Watch for our new report out in September 2011!
We’re currently executing a large consumer research
study that focuses on Social Media usage…stay
tuned.
• Our first published research report of 2009, The
Power of Social Media & Women, focused on the
attitudes and behaviours of women using social
media. Download your free copy today
(http://shesconnectedmultimedia.com/download_rese
arch.php)
• Our research study was profiled in MarketingProfs,
eMarketer, Marketing Charts, and many other
publications
We’re knowledgeable We know digital women
We do things your agency currently doesn’t do – AND YES! we work with many agencies
• Community strategy and ideation, covering content and communications planning
• Identification and introduction to online communities and influencers that matter most to your Brand, industry, or issue
• Drive community activation and engagement
• Community moderation: knowing how to keep communities engaged with and without marketing programs
• Help clients develop organizational models, business processes, and best practices for ongoing community engagement
• Measurement and reporting
We deliver results How we help leading brands build and grow their
communities online
Update: ShesConnected Conference: September 29/30, 2011
www.shesconnectedmultimedia.com www.shesconnected.com www.shesconnectedconference.com www.socialmediaforbusinesswomen.com