reach customers online with googlecupertino-chamber.org/wp-content/uploads/...useful &...
TRANSCRIPT
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Reach Customers Online with Google
google.com/grow
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3 Grow with Google
AGENDA
REACH LOCAL CUSTOMERS WITH GOOGLE MY BUSINESSCreate a free Business Profile on Google.
REACH EVERYONE ON ALL DEVICESOptimize your website for search and mobile.
REACH CUSTOMERS WITH ONLINE ADVERTISINGAdvertise your business on Google.
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4 Grow with Google
Reach local customers with Google My Business
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5 Grow with Google
This is a Business Profile.
google.com/business
GOOGLE MY BUSINESS
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6 Grow with Google
CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER
1. Google/Purchased, U.S., “Digital Diary: How Consumers Solve Their Needs in the Moment,” n=1,000 U.S. smartphone users 18+, responses=14,840, needs=10,540; May 2016.2. Google internal data, Jan 2017.
87% of smartphone owners turn to search first in a moment of need. 1
30% of all mobile searches are related to location. 2
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7 Grow with Google
“NEAR ME” SEARCHES = NEAR YOU OPPORTUNITIES
1 2 3 4
?
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8 Grow with Google
Info appears on desktops, laptops, tablets, and mobile phones.
LOCAL RESULTS ON GOOGLE
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9 Grow with Google
MAKE THE MOST OF YOUR BUSINESS PROFILE
Complete your business info.
Add special hours, like holiday hours.
Add photos.
Have a cool space? Consider a virtual tour, created by a Trusted Photographer.
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10 Grow with Google
Share updates with posts.
Communicate with messaging.
Read and respond to reviews.
ENGAGE WITH CUSTOMERS
Posts Messages Reviews
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11 Grow with Google
“For us, it comes down to being searchable, sharing reviews that reflect who we really are, and providing clear directions to our location—those are what bring people through the front door.”
– Honest Soul Yoga | Alexandria, VA
REACH MORE CUSTOMERS WITH GOOGLE MY BUSINESS
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12 Grow with Google
Reach everyone, on all devices
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13 Grow with Google
BEFORE YOU BEGIN, MAKE A PLAN
Why do you want a website? How will you reach them?
Who is your ideal audience? How will you measure success?
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14 Grow with Google
● Organization matters
● Useful, original content
● Text links
● Good page titles and descriptions
● Fast load time
● Optimize images
SEARCH ENGINE OPTIMIZATION
These are organic search results.
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15 Grow with Google
Get data, tools, and diagnostics for a healthy, Google-friendly website.
google.com/webmasters
GOOGLE SEARCH CONSOLE
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16 Grow with Google
Try different formats, like text and video.
Try different types of content, like:
● “How to” articles
● “Top 10” lists
● Educational material
Latest research and trends.
CONTENT MARKETING
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17 Grow with Google
Find popular search terms on Google.
google.com/trends
GOOGLE TRENDS
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18 Grow with Google
Content should be:
● Entertaining & engaging
● Useful & actionable
● Visually appealing
● Intentional
SOCIAL MEDIA MARKETING
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19 Grow with Google
EMAIL MARKETING
Great emails have:
● Clear subject lines
● A call to action
● Great mobile design
● Content personalized for recipients
● Correct spelling and grammar
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20 Grow with Google
DON’T FORGET MOBILE
Focus on nav & homepage Make it easy to fill out forms
Make it easy to search the site Optimize for usability
Make it easy to complete tasks
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21 Grow with Google
testmysite.thinkwithgoogle.com
TEST YOUR WEBSITE SPEED
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22 Grow with Google
"Through generating a following on social media and traffic on the blog, I'm able to make a living"
– My Name is Yeh | East Grand Forks, MN
REACH MORE CUSTOMERS WITH SOCIAL MEDIA
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23 Grow with Google
Reach customersWith online advertising
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24 Grow with Google
These are ads.
ADS APPEAR ON GOOGLE
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25 Grow with Google
Ads can help reachthe right customers.
...AND PARTNER WEBSITES
Ad on mobile sitesAd on desktop sites
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26 Grow with Google
SEARCH ENGINE MARKETING TIPS
● Define goals in advance.
● Pay for clicks or phone calls.
● Create compelling ads.
● Control where ads are displayed.
● Track performance and improve.
ads.google.com
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27 Grow with Google
GOOGLE ANALYTICS
Free, powerful web analytics.
Reports show how visitors found your site, and what theydid when they got there.
Measures effectiveness of online and offline marketing campaigns.
marketingplatform.google.com
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28 Grow with Google
“Google really allows us to reach people we wouldn’t have been able to reach otherwise.”
– Wise Guys Technologies | Brandon, MS
REACH MORE CUSTOMERS WITH SEARCH ENGINE MARKETING
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29 Grow with Google
Next steps
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30 Grow with Google
YOUR NEXT STEPS
Reach local customers with Google My Business
Reach everyone, on all devices
Reach customers with online advertising
Create or claim your free Business Profile at google.com/business
Try a combination of digital marketing channels.
Promote your business with online advertising.
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31 Grow with Google
YOU NEED A GOOGLE ACCOUNT
Sign into the Google Account you use for your business.
If you don’t have a Google Account, click “Create account” to get started.
accounts.google.com/signup
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32 Grow with Google
RESOURCES
Google My Business google.com/business
Google Accounts google.com/accounts
Google Search Console
google.com/webmasters
Google Trends google.com/trends
Mobile-friendly test testmysite.thinkwithgoogle.com
Google Ads ads.google.com
Google Analytics marketingplatform.google.com
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Thank You!
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