We’ll help grow your business, by the power of connection.

Right People.Right Products.Right Paths to Purchase.

0800 REACH USinfo@reachmedia.co.nz

NZ’s biggest companies and smartest marketers combine letterbox with digital to drive greater ROI from campaigns.

We work with companies large and small to build the smartest letterbox campaigns to grow businesses locally and nationally.

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of New Zealanders aged 14+ (2.2 mil) have read some kind of letterbox marketing in the last month)

55%

believe catalogues are a helpful shopping tool

73%

readers bought a product they saw within 7 days

6/10 visit the store’s website after reading

52%

tell a friend or family member about something they saw in a mailer

64%

read letterbox marketing to discover new products

62%

The mind-blowing stats for why letterbox works so well:

Letterbox marketing is more powerful than ever before.

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Did you know...letterbox flyers are read for an average of 6

minutes, compared to email campaigns with

an average 2.4% engagement rate!

Letterbox Marketing Stop sending cat food flyers to dog owners. Smart letterbox marketing means getting your stuff to the right people.

Distribution

• We know what we’re doing in this space.

• A NZ-wide distribution network of 3,500 putting marketing content into the letterboxes of more than 1.4 million households weekly.

Print

• We negotiate hard for you.

• We’re not aligned to any one print supplier, so our team negotiate super-competitive rates on your behalf across a range of print suppliers.

• Do bits of it yourself, or let us manage the process for you.

Sampling

Humans love a multi-sensory experience.

• An actual product sample in the letterbox is a powerful way to get your new products to market and create a buzz.

• When paired with demographic targeting, product sampling gets your product to those most likely to purchase.

Letterbox Optimisation Get your marketing into the hands of the right people. Less wastage and greater ROI .

Our team apply the latest demographic, psychographic, transactional, mobile, and digital data variables to your campaign.

Profiling

• Targeting ‘couples aged 35-40, with high disposable income’? - No problem. Whatever your desired demographics, now you can hone your targeting using demographic, behavioural and purchasing analyses.

Segmentation

• Enrich your customer data with Mosaic segmentation data, by Experian, or let us build customer segments unique to your business, using your own data.

Acquisition Lists

Need a quick injection of new leads? Purchasing a list is a great way to build your sales pipeline for any campaign.

• Get new leads to target with names, addresses, phone numbers.

• Target business clients by industry, location and size.

Store FootprintGet to know the people in your local catchment area and their typical ‘path’ to purchase your goods.

• We help franchises and multi-store retailers create marketing plans around their store locations.

Store/site delivery• We’ll manage your bulk flyers and deliver

them directly to your stores so your staff can get them into people’s hands faster.

Direct Mail Management Personalised direct mail makes your audience feel special. Do bits of it yourself, or we can handle the whole job including all personalisation and compliance handled to meet NZ Post specifications.

• Accurate, up-to-date direct mail lists including B2B and B2C data.

• Contact fields to get your message directly into the home or business.

• Reach the right person via mail, email or phone.

• Delivered by NZ Post alongside other addressed mail.

E-catalogueThe perfect complement to your letterbox catalogue. Digitise your catalogue so your customers can start their purchase journey offline and finish it online – or vice versa!

• Far superior to a static PDF. ReachMedia partner with leading e-catalogue provider - Red Pepper, to create a dynamic shopping experience with direct links to your products.

• Seamless across all platforms and devices. Fully integrates with your ecommerce platform to appear on any device.

Mobile AdvertisingReachMedia are the only mobile advertising provider in NZ who can integrate mobile ads with your letterbox strategy, and our range of data sources are truly unique.

• Target your products to mobile phones in the geographic areas you want.

• Capitalise on buyer behaviour by integrating letterbox with digital.

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ReachMedia Solutions

Letterbox, meet Digital.

Get a marketing plan that speaks to how your customers buy and CONQUER.Your customers are busy. They want easy, enjoyable and relevant shopping experiences across multiple channels - offline and online.

From the letterbox, to the ipad, mobile phone and beyond, successful brands leverage multiple channels and get them working in harmony, giving customers the easiest and most enjoyable paths to purchase.

This is where we come in.

ReachMedia’s solutions get your products or services in front of the right people at the right time - across the channels they use to buy.

Picture this…

• Your customer reads your letterbox flyer with a cup of tea.

• Then they visit your e-catalogue on their laptop to compare products.

• Still haven’t purchased?

• Later that night while they’re watching TV, we’ll serve up the products they’re interested in on their mobile phone using geo-fencing or local store mobile analysis

• Boom. Purchase is made. And the highly measureable loop is complete and we start all over again!

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of customers read a letterbox flyer and then visit the store’s website.

52%

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Let’s get cracking on your business goals Whether it’s a smart letterbox campaign you’re after or a multi-channel solution, talk to us today and let’s get your stuff to the right people.

Got a letterbox flyer ready to go? Use our distribution quote tool to compare geographic reach and volumes. We’ll then help you layer in the data smarts…

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Our storyOnce upon a time, in a humble garage, a bloke set out to bring a better letterbox marketing service to NZ businesses. 20 years on and millions of letterboxes later ReachMedia is a new breed of marketing company. Same grass roots values, now with game-changing data smarts.

Our reputation is built on bringing together the best businesses and the right customers. Unaddressed mail is a channel to be reckoned with using powerful data science to bring people together with products and services like never before.

More excitement. Less clutter. Better ROI.

What people say.

KATHRYN FRANKLAND Marketing Manager, James Pascoe Ltd.

—Our brands have seen the NZ market continue to react positively to unaddressed mail

from the retail sector. Our success has come from a clear strategy in targeting specific

demographics which we have identified through an in-depth market analysis project led

by ReachMedia.

With 2,500 customers and counting, we’re on a mission to grow NZ businesses, big and small.

From Mitre 10 to Noel Leeming and local businesses throughout NZ – Kiwi companies use us

to build their marketing campaigns.

JAN GUMBLEY Marketing Manager, NumberWorks’nWords

—Unaddressed mail has been part of the advertising mix used by our tutoring centres for

many years. It has helped us create and build brand awareness within selected areas,

targeting families within the local vicinity of centres. In the early days of a centre opening,

we can see up to half our enquiries coming from unaddressed mail.

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Thank you