REACH RELEVANCE RECEPTIVITY of time spent listening since 2003 of consumers every week % of audience through commercial breaks 92 % The indisputable, proven facts Sources: RADAR 97, June 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ RADAR Listening Trends - RADAR 81-RADAR 97, June 2003-June Avg. Weekly TSL estimates based on Mon-Sun 24-Hour TSL What Happens When the Spots Come On, Arbitron, Media Monitors, & Coleman Research, 2006 % RADIO On-Air Improving quality and expanding content Over 1,700 HD Radio stations Nearly 900 HD-2 channels Source: HD Radio Alliance New distribution platforms Over 4,200 stations stream 33MM streaming listeners per week Audio experience remains intact from platform to platform RADIO Online Sources: Inside Radio, M Street 2008 | The Infinite Dial 2008, Arbitron, Edison Media Print and video are different experiences when they move to digital The Rolling Stones sound like the Rolling Stones across audio channels Radio on the Web Radio on the Web Radio websites are local Local Radio station website traffic increased 27% in the past year while Internet pure-play sites declined 6% Radio station website revenue increased from $18M to $255M in 5 years RADIO Online Sources: JP Morgan, Internet Radio Scorecard, February 2008; Bonell What Local Media Websites Earn 2008 survey RADIO On-Site On-Site Marketing Local even national advertisers want that local footprint Connecting with consumers on Main street Radio stations have fans Radio - Unique brands Every Radio station is a distinctive brand Brand extension on new platforms are revenue opportunities Loyal listeners will follow the brand Expanded Distribution Options Radio-ready MP3 players like the Zune FM Adaptor for the iPod RADIO On-Demand New technologies iTunes Tagging with HD Radio Mobile phones for two-way communications Podcasts - 23 million people per month listen to an audio podcast RADIO On-Demand Source: The Infinite Dial 2008, Arbitron, Edison Media Its Everywhere. Its Free. Radio must stand behind what it sells Accountable Credible RAB Selling & Verification Guidelines Intentionally broad in scope The beginning of the process Committed to a beneficial outcome for all Comprehensive training program for Radio industry sales professionals Selling & Verification An unprecedented, collaborative industry initiative A L L I A N C E A Comprehensive Initiative Address perceived challenges: stale content; old technology Underscore Radios presence in a digital world Radio Heard Here Multi-dimensional, multi-year initiative Advertising Industry outreach Public relations Viral communications Radio Heard Here Multi-Platform Campaign Radio Heard Here Online Communities RadioHeardHere.com for Radio enthusiasts Radiocreativeland.com for advertisers and sellers Radio Heard Here Viral Videos Promote and Educate Accessible Technology - easy, everywhere and on-demand Playlist variety Format diversity Build for the future - training RAB Training RAB - Training NYSBA has provided its members with over 2200 RAB certification programs and more than1400 RAB Academy courses at a huge savings. One Point of Contact RAB Business Development An unprecedented joint venture Be an advocate for Radio Energize your staff Engage your advertisers Enlighten your family and friends The leader in audio entertainment and information