reach the people who love the adirondacks in print and on ... life... · reach the people who love...

Reach the people who love the Adirondacks

in print and on the web

MediaInformation2018

ADIRONDACK LIFE magazine and adirondacklife.com are the best ways to share information about your great destination, quality products or professional services

http://www.adirondacklife.com

ADIRONDACK LIFE magazine reflects the exceptional beauty of the Adirondack Park and provides readers with valuable information on special places, interesting people, rare wildlife, fascinating history, distinctive ar-chitecture, successful businesses and quality products. In eight issues every year, people learn about what to do and where to go through in-depth articles and attractive advertising.

The magazine reaches more than 121,750 avid readers through home subscriptions, waiting rooms and affinity programs. ADIRONDACK LIFE has a strong newsstand presence throughout the Northeast, outperforming other regional titles. Adirondacklife.com attracts more than a million page views every year.

Since 1969 the magazine, based in Jay, New York, has earned accolades for stunning photography, elegant design and excellent writing. In 2004, 2008 and 2011 ADIRONDACK LIFE was named Magazine of the Year by the International Regional Magazine Association (and was a finalist in 2017), a trade group that includes Ar-izona Highways, Down East, Cottage Life, Texas High-ways and similar publications.

Our close focus on the region has made the magazine the top source for information on the Adirondack Park, according to our reader surveys. We know the Adiron-dacks from mountain to valley, and we know how to keep our readers engaged. Readers spend two hours looking through a typical issue; most subscribers trea-sure issues for three years or more. The pictures and articles are timeless, worth savoring, and this adds val-ue to any advertising in our pages or on our website.

ADIRONDACK LIFE is a superb way to showcaseyour services and products, your destination

or property. We deliver the most targeted andloyal audience of any regional media.

Since 1969PA

GE

DIR

ECTO

RY

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

v Why Advertise in ADIRONDACK LIFE?

v Demographics at a Glance

v Planning Calendar and Ad Deadlines

v Advertising Rates

v Ad Sizes and Specifications

v Advertise with adirondacklife.com

www.adirondacklife.com

Questions? Contact your ADIRONDACK LIFE sales representative today:[email protected] or call 518-946-2191


mailto:adsales%40adirondacklife.com?subject=

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Why advertise in magazines?

• In the age of the Internet, people still read magazines. In fact, magazine readership has increased over the past five years. There are now nearly 300 million magazine subscribers.

• 91% of people owning iPads or other e-readers read magazines. They say print magazines relax them, make them think and give them good ideas.

• Magazines remain the #1 medium for driving purchase intent and action.

• The immersive power of magazines promotes deeper connections and creates relationships that extend to the advertising.

• Readers retain print information far better than radio, television or other media.

• Print ads rank #1 in driving traffic to your website.

Why advertise with ADIRONDACK LIFE?• Reach 121,750 readers who pay to read the magazine, including subscribers and newsstand buyers in all 50 states.

• Readers average 1.9 hours reading articles and advertisements in each issue.

• 85% of readers say their primary source of information about the region comes from ADIRONDACK LIFE.

• 81% say they have taken action in the past 12 months as a result of articles and 70% have taken action as a result of advertising in the magazine.

• Your ad will be showcased with beautiful photographs and award-winning stories eight times a year.

• Ad production is available at no additional charge.

This affluent, well-educated group is an ideal audience for your business … what better way to reach them than having them see your message while engrossed in their favorite magazine?

Whyadvertisewith ?


Don’t take our word for it… hear what our advertisers are saying!

“We’ve made several multi-million-dollar real-estate sales as a result of advertising in ADIRONDACK LIFE. We love you guys!”

Merrill L. Thomas, Inc. Real EstateLake Placid, NY

“ADIRONDACK LIFE has produced our best advertisingresponse for over a decade.”

Pete Schoonmaker, Adirondack Westport ChairGloversville, NY

“Displaying our architecture and interior design ads in ADIRON-DACK LIFE has been an effective tool for branding awareness in the Adirondacks through the years…we hold their readership in high regard and find their content extremely relevant.”

Phinney Design, Saratoga Springs, NYBack to directory


ADIRONDACK LIFE readers are well educated.

* 71% are college graduates

* 50% have post-graduate education

ADIRONDACK LIFE readers are professionals.

* 18% are doctors, attorneys, accountants and teachers

* 11% are executives or managers

* 9% own businesses

Our readers attain a high level of income and asset accumulation.

* average annual income is $152,000

* average value of primary residence is $417,000

* average net worth is $1.17 million

* 33% own vacation homes valued at an average of $441,000

In a recent independent survey readers stated they own or plan to buy

* books and maps about the Adirondacks

* camping gear

* Adirondack-style furniture

* outdoor sportswear

* garden/yard equipment

* sports equipment

ADIRONDACK LIFE readers are very active.

* 59% hike

* 54% garden

* 44% swim

* 43% canoe or kayak

* 36% bicycle

* 23% cross-country ski

* 19% downhill ski

Circulation - The rate base for the magazine is 40,000.Pass-along readership, according to Readex Inc., is 121,750.

No other publication covering the region reaches as many people as ADIRONDACK LIFE. We build our subscriber base by direct-mail campaigns and affinity programs with leading nonprofit groups and colleges every year. We are actively pursuing new readers through innovative partnerships.

ADIRONDACK LIFE is purchased in newsstands, bookstores,supermarkets, museums, resorts and retail shops; when peoplebuy the magazine they invest in the content in ways that free periodicals can’t touch.

Audience - Based on the most recent outside surveys, readers aretypically 50- to 60-year-old married individuals. We know ourreaders and their interests through independent surveys wecommission on a regular basis. No other North Country periodicaltakes this step to understand who readers are and what theyenjoy. This research helps advertisers promote specific productsand services while assisting editors in selecting topics, destinations and activities that will resonate with our core group.

ADIRONDACK LIFE readers share each issue with at least twoother adults in the household. They save issues an average of 3.1years. They spend 21.8 days visiting the area each year and 85%live outside the Adirondack Park.

Visibility - In a recent collaborative survey reaching over 20,000adults, 71% of respondents indicated that they read ADIRONDACKLIFE to stay in touch with Adirondack issues and 53% say it provides information on new destinations to explore and activities to try. They regard the magazine as a trusted source of information; no other regional publication earns this level of engagement. ADIRONDACK LIFE is a well-known institution in the region, appreciated for its depth of coverage and authoritative voice on subjects of local interest.

PAG

E D

IREC

TOR

Y

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

v ADIRONDACK LIFE–Since 1969

v Why Advertise with ADIRONDACK LIFE?

v Planning Calendar and Ad Deadlines

v Advertising Rates

v Ad Sizes and Specifications

v Advertise with adirondacklife.com

www.adirondacklife.com


Demographicsat a glance



. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Questions? Contact your ADIRONDACK LIFE sales representative today:

[email protected] or call 518-946-2191

Planningcalendar andad deadlines

Issue with highest response to advertisingWINNERS OF ADIRONDACK LIFE’S PHOTOGRA-PHY CONTEST; maple! our sweetest season; the Adks’ new feathered residents; North Creek’s Ski Bowl; a novel based in Old Forge; Lake Placid’s Salt of the Earth Bistro; Lake Champlain rocks

Highlights

mid-February

Available

March-April

Issue

Fall planningFishing the Boquet with writer Paul Greenberg; a NOLS adventure; Bike the Barns; Fiddlehead Bistro, in Saranac Lake; Long Lake Central School; remembering 4 Peaks vacations, in Upper Jay; an Adirondack aviation hero

mid-AugustSeptember-October

Annual Guide to the Great Outdoors–This issue is on sale all summerLesser known hikes; how to camp, paddle and hike with dogs; fly-fishing the Schroon; 46er traditions; woman who swam the length of Lake George; road bike trips; mountain-biking new terrain

mid-MayAnnual Guide

Holiday gift guideStuff we love for the holidays; comfort food from restaurants across the Adirondacks; seasonal events; camp traditions; seasonal photographs

early-NovemberNovember-December

Summer planning issueBEST OF THE ADIRONDACKS: winners of our readers’ choice awards, from lodging, dining, shopping and everything in between; plein air festivals; Shingle Shanty Preserve; Kate Mountain Farm, in Vermontville; Piseco’s literary hero

mid-AprilMay-June

Newsstand copies on sale through the end of the yearThe Irondequoit, in Piseco; Old Forge’s Lean-to and Great Pines; Hotel Saranac reborn!; Nettle Meadow Farm, in Thurman; rustic design; strategies for saving family compounds

mid-SeptemberHome Issue

Issue with the highest newsstand salesThe Essential Adirondack Travel Guide (where to stay, eat, shop and explore); The Waldheim in Big Moose; rescuing loons; Ausable River Assn’s Ride for the River; a Lake Pleasant family camp; the Firehouse Restaurant, in Hague; vacation rentals

mid-JuneJuly-August

Winter Planning IssueTHE START OF ADIRONDACK LIFE’S 50th ANNIVERSARY ISSUES! Empire State Games; Gore Ski Patrol; seasonal photographs and events

All issues include Dining & Lodging, Real Estate, Water Sports and Classified special advertising sections. Other special sections are frequently added … ask us about updates relevant to your business. Advertising material is due one week after the space deadline. Back to Directory

mid-February

1/2/18

Deadline

6/18/18

3/12/18

9/04/18

2/5/18

7/23/18

4/30/18

10/15/18January-February


Four Color 1x 3x 6x 8xFull 3,100 2,860 2,640 2,6002/3 2,475 2,290 2,115 2,0901/2 2,315 2,140 1,965 1,9551/3 1,475 1,325 1,215 1,2001/6 925 850 790 7851/12 505 430 405 400Black & WhiteFull 2,295 2,080 1,920 1,8752/3 1,765 1,630 1,500 1,4601/2 1,425 1,260 1,175 1,1551/3 915 840 805 7901/6 500 440 415 4051/12 370 285 260 255Covers/Premium PagesBack Outside 3,880 3,700 3,655 3,625Front Inside 3,755 3,545 3,500 3,465Back inside 3,295 3,050 2,815 2,790Pg 1 or 2 3,560 3,285 3,225 3,170Spread 5,825 5,410 5,150 5,100

Four Color 1x 3x 6x 8xFull 3,100 2,860 2,640 2,6002/3 2,475 2,290 2,115 2,0901/2 2,315 2,140 1,965 1,9551/3 1,475 1,325 1,215 1,2001/6 925 850 790 7851/12 505 430 405 400Black & WhiteFull 2,295 2,080 1,920 1,8752/3 1,765 1,630 1,500 1,4601/2 1,425 1,260 1,175 1,1551/3 915 840 805 7901/6 500 440 415 4051/12 370 285 260 255Dining and Lodging includes free fifty word listing.Listing only available for $99; 3 consecutive issues, $89.

Four Color 1x 3x 6x 8xFull 3,100 2,860 2,640 2,6001/2 1,800 1,670 1,540 1,5001/4 925 860 790 7801/8 500 470 425 420Black & WhiteFull 2,295 2,080 1,920 1,8751/2 1,300 1,075 975 9451/4 695 590 550 5401/8 420 370 340 330

DISPLAY per col.in. 200 180 160 150TEXT per word 2.90 2.80 2.65 2.60



ADIRONDACK LIFEDining & Lodging Section

Advertising RatesCall your sales representitiveregarding other special rates and discounts

GENERALADVERTISING

DINING ANDLODGING

CLASSIFIED

REAL ESTATE

•For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed).•Guaranteed Position: Add 10% of gross space rate. •Bleed: Add 15% of gross rate. No charge for covers. Back to directory


Full Page7" x 9 5/8"

2/3 Vertical4 5/8" x 9 5/8"

1/2 Vertical4 5/8" x 7"

1/6 Horizontal4 5/8" x 2 1/8"

1/3 Square4 5/8" x 4 5/8"

1/3 Vertical2 1/8" x 9 5/8"

1/12 Square2 1/8" x 2 1/8"

1/6 Vertical2 1/8" x 4 5/8"

1/2 Horizontal7" x 4 5/8"

Full Page7" x 9 3/8"


1/2 Vertical3 3/8" x 9 3/8"

1/8 Horizontal3 3/8" x 2 1/8"


1/4 Vertical3 3/8" x 4 7/16"

1/10 Horizontal3 3/8" x 1 5/8"

1/5 Vertical3 3/8" x 3 1/2"

3/10 Vertical3 3/8" x 5 3/8"



Ad sizes andspecifications

Need help creating just the right ad? Let our graphics department produce it for you.

Back to Directory

Digital Ad SubmissionsElectronic files up to 25 MB may be emailed to [email protected]. For sending files larger than 25 MB via internet contact your sales representitive for our online “dropbox” service information.

File Format: We accept Adobe Photoshop files, Adobe Illustrator files and Adobe Acrobat PDF files with all fonts embedded (X 1-A Compliant). Please include all EPS files, TIFF files and other graphic files linked to the document. All photographic or tonal images should be in CMYK or grayscale and at least 300 dpi when used at 100% of original file size. All line art or bitmap images should be at least 1,000 dpi when used at 100% of original file size. All ads must have fonts supplied in Mac format; embedded fonts or fonts converted to curves/line art are also acceptable. Ads must be supplied as CMYK or grayscale, not RGB, spot or Pantone colors—including any embedded image files.

Color ads should be accompanied by color guidance, such as an iris or tektronics. If proper color guidance is not submitted, Adirondack Life is not responsible for any color variances.

Ad Creation and Production ChargesADIRONDACK LIFE does not charge for standard ad design or production services. Advertisers will be provided an e-mail proof of their ad for approval. Custom artwork (image manipulation, special effects, multiple ad variations or changes) will be billed at the rate of $50/hour. Advertisers must provide images, photos or drawings, logos and ad copy to be used in ads.

Additional custom services ..........$50/hour(Billed in 15-minute increments.)

Digital copy or proof of ad on disk ........$15(Plus shipping if applicable. No charge for email proofs.)

Color printed proof of ad........................$40(Plus shipping if applicable.)

All photographs will be returned after publication. All other materials will be returned upon request only.

You can email your ad and accompanying files to:

[email protected]

Full Page With BleedTrim - 8 3/16” x 10 7/8” Bleed - 8 5/8” x 11 1/2”Keep live material at least 3/8” in on all sides from trim dimensions.

Three Column Format

Real Estate Format

Mountain Made Format




Back to Directory

OnlineInternetAdvertising

Banner Ads468 x 60 PixelsFormats:Jpg - 60-90% optimizedGif - progressive, interlaced (only vector art) Embed color profiles No flash or PNG files

OnlineArticles

Behind the LensEach month popularlandscape photographerMark Bowie shares howhe captures his shots.

Dynamic slide showof select pages fromthe latest issue

Button Ads180 x 150 PixelsFormats:Jpg - 60-90% optimizedGif - progressive, interlaced(only vector art)Embed color profilesNo flash or PNG files

Select content fromthe current issue



reach the people who love the adirondacks in print and on ... life... · reach the people who love...

Documents