reaching altitude with mobile first
TRANSCRIPT
Reaching VelocityDavid Low
Developer Advocate
Introduction
Skyscanner and Mobile First
The shifting market
77% growthIn mobile users
Korea: 74% mobileInternet usage
The shifting market
The shifting market
India: mobile only – more revenue
The shifting market
2G connections drive ‘lite’ products
What is Mobile?
Mobile phone?Laptop with poor connection?Newspaper guy?
What’s in a phone?
Context
The Mobile Mind Shift
Marc Smith / Flickr
Mobile Moments
Degrade to Desktop
Lean on the platform
Platforms and OSsProvides guidelines and expectations
Standard ComponentsAlready provide useful, tested ways to do
things and ongoing support
Your specific use casesBuild only the minimum pieces you need to hit that platform in the most useful way
Wider InternetStandards, communities, open source
Think small
Architecture
The four-tier engagement platform
With thanks to Forrester Research
Application deliveryOptimisation, caching, personalisation
Data sourcesMany and varied, internal, external,
social, real-time
Data transformationAggregation and translation of many data sources
ClientsMany of them – mobile, IoT, desktopRendered to suit
Work back to go forwards
A world of possibilities
Reaching velocity
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