newsweaver reaching mobile workforce - executive … · case study: healthcare reaching a mobile...
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CASESTUDY:HEALTHCAREREACHINGAMOBILEWORKFORCE
CaseStudy:Reachingamobileworkforce
MiamiChildren’sHealthSystem’sresponsivedesignemailsletstaffreadnewslettersonthego
MiamiChildren’sHealthSystem(MCHS)inSouthFloridaisroutinelyrankedamongthebestchildren’shospitalsinthenation.Theyemployover3,500employees.FrancisForte,EmployeeCommunicationsSpecialist,ispartofacentralHRteamthatmanagesinternalcommunicationsthroughouttheorganization.
ReachingMCHS’diverseworkforceisabigchallenge.Forexample,Francissays,doctorsarecheckingemailintermittentlyonthemove,nursingstaffonlyaccesscomputersacoupletimesaday,andotherdepartments,suchasEnvironmentalServicesandFood&Nutrition,evenlessfrequently.“Weknewitwasimportanttoremovebarriersbysendingcommunicationsstaffcouldaccessonanydevice.”
ShesaysoneofthereasonstheyselectedNewsweaverInternalConnectwasthefactthatemailtemplates–brandedanddesignedtotheirspecifications–wouldworkseamlesslyonadesktop,tabletandsmartphone.
“Sincestaffdon’thaveaccesstodesksfrequentlyduringtheirworkingweek–notonlyisithardtoreachthem–youreallyneedtoengagethemquickly.”TheNewsweaverdesignteamworkedwithMCHStocreateatemplatefortheirweeklynewsletter,MCHSPulse,thatisbranded,highimpact,andeasytoscan.MCHStakesadvantageofNewsweaver’suniquenewslettermicrositetechnologytogeneratebackpagesforarticles.Thisenablesmobileemployeestoeasilynavigatethefrontpage,andclicktoreadarticlesthatareofinterestorrelevancetothem.
CASESTUDY:HEALTHCAREREACHINGAMOBILEWORKFORCE
CaseStudy:Reachingamobileworkforce
Bothdirectfeedbackandresultshavebeenstrong.“Directfeedbackhasbeengreat–andthatthenewsletterlooksmuchbetternow,alotmoreuserfriendly.WealsousedourmetricsdashboardtogetaviewacrossMCHS.”“Wehadmetricsbefore,butnotthedepthandrangeofreal-timemetricsNewsweaverInternalConnectoffers.Forexample,wehadgeneralopensbefore;butcouldn’tlookatresultsbyindividualdepartmentsorotherdefinedfields.NowthatMCHShaveameasurementdashboard,
Francissaysthey’llbeabletopulloutandshareinsightandresultswithstakeholders.“Forexample,wewereabletoseeabreakdownofwhatdevicesaspecificcommunicationwasviewedwith–37%onasmartphone,43%onatabletand20%onadesktop.Wecanbreakthatdownfurtherbyaudiences–forexamplebynursingstaff,togetrealinsightandunderstandingandusetoimproveourresultsgoingforward.”Helpinghospitalschangethewaytheyarecommunicatinginternally