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MassTLC Mobile SummitMassTLC Mobile Summit

Managing the Mobilization of Your Managing the Mobilization of Your WorkforceWorkforce

Session Facilitators:Session Facilitators:

Abhi Ingle, AT&TAbhi Ingle, AT&T

Andrew Yu, ModoLabsAndrew Yu, ModoLabs

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Ground RulesGround Rules

– This is a knowledge exchange among everyone in the room

– Facilitator’s Role• Set the stage• Keep agenda moving along• Help to stay focused and productive• Ensure everyone who wants to participate has the

opportunity

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Abhi IngleAbhi Ingle

Vice President, Advanced Mobile Vice President, Advanced Mobile Solutions, AT&TSolutions, AT&T

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Technology, People, & Business Moving Into Alignment

Consumer

Business

“It’s going to take over my life”

“It makes my life richer”

Consumer

Instagram

Digital photos

Digital musicMobile Facebook

Mobile LyncPinterest

Dig. scrapbooking

Kinect video chat

“Complicates my environment”

“Helps me re-engineer ”

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.5

EmpowerEmpower

TransformTransform InteractInteract

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Impact

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National railway transforms the ticketing process. A combination of hosted MEAP & hosted MDM.

Power management solutions company develops customer catalog on the iPad

CMDChanging a 100

Year Old Process

Global real estate broker have real time access to all corporate data while in the field

National bottling company full service solution for mobile time cards, app mgmt,content distribution & solution life cycle management

National retaileremploys AT&T to stage configure kit and deliver their new tablet app to all retail stores

Global shipping companyenables remote control management of reefer containers

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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Andrew YuAndrew Yu

Founder, ModoLabsFounder, ModoLabs

8Source: Nielsen, Mobile Insights, Q1 2012

Consumer Market Driving EnterpriseConsumer Market Driving Enterprise

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Enterprise AppsEnterprise Apps

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Apps•Internal app dev•Purchase•Native vs. Web

TopicsTopics

Devices•Tablets•Support•Platform•Fragmentation

BYOD•Drivers•IT Resources•Security

Security•MDM / MAM•Devices / Apps / Data•Compliance

Wireless Network•In-Building•Global Roaming•Cost Control

Others?