reaching elderly citizens with the message of fire and
TRANSCRIPT
Reaching Elderly Citizens 1
Running Head REACHING ELDERLY CITIZENS WITH THE MESSAGE OF FIRE AND
LIFE SAFETY
Reaching elderly citizens with the message of fire and life safety
Kevin J Abbott
Mt Lebanon Fire Department Pittsburgh Pennsylvania
Reaching Elderly Citizens 2
CERTIFICATION STATEMENT
I hereby certify that this paper constitutes my own product that where the language of others is
set forth quotation marks so indicate and that appropriate credit is given where I have used the
language ideas expressions or writings of another
Signed
Reaching Elderly Citizens 3
Abstract
The goal of this applied research project was to address the needs of the department to improve upon the
delivery of its senior fire and life safety program The research problem is that the Mt Lebanon Fire
Department has been unsuccessful reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departments fire and life safety message to the
elderly population of the community and identify any barriers that may exist to this process The research
questions include (a) what has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to assist in
this process and (d) Are there barriers both real or perceived that affects the departments attempts at
reaching elder citizens
Using descriptive research programs from other departments were examined These results were
combined with the data gathered from the procedure phase of the study that included a series of
interviews surveys and observations from senior citizens and senior caregivers to offer suggestions from
which to conduct a better program Recommendations in the form of the incorporation of stakeholders
into the program an expansion of various ways to publicize the service and the addition of materials in
the form brochures explaining the program were identified The inclusion of this information into the
current senior fire and life safety curriculum is recommended to enhance the delivery of the departments
senior fire and life safety program
Reaching Elderly Citizens 4
Table of Contents
Abstract 3
Table of Contents 4
Introduction 5
Background amp Significance 7
Literature Review 9
Procedures 17
Results 19
Discussion 28
Recommendations 33
References 36
Appendices
Appendix A- Senior Caregiver Questionnaire 41
Appendix B- Senior Presentation 43
Appendix C- Senior Presentation (corrected) helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip45
Reaching Elderly Citizens 5
Introduction
America is aging This may be a simple enough statement but what does it mean
A recent study released in May of 2010 by the US Census Bureau forecasts that from 2010 to
2050 the numbers of Americans aged 65 and over is expected to increase from 402 million to
885 million (Velkoff Vincent 2010) Along with this increase will come additional needs and
challenges on the agencies support systems and families of this population However other
groups may feel similar pressure to serve this growing segment of society
In a recent article by Denis Onieal the superintendent of the National Fire Academy
(NFA) he portrayed the future of the American fire service Onieal views the potential for the
fire service to become truly all hazard response agencies due to the nationrsquos demographic
changes Baby-boomers will soon be retiring in increasing numbers and requiring more in the
way of the emergency services However Onieal suggests that the services requested will be a
departure from standard fire related needs and even emergency medical types of responses With
the increases of the elderly moving in to independent and assisted living accommodations these
occupancies will present unique challenges to those that respond to their emergent needs
Extremes in weather or other disasters will isolate these communities The special needs of these
residentrsquos will force the staffers of these facilities to seek immediate assistance from emergency
services Oniealrsquos premise is that the fire service will be called ready or not to assist in the
evacuation shelter in place or other response capability that the situation requires (Onieal 2010)
If one is to consider the previous two paragraphs and the impact that they could
potentially place upon first responders this is nothing short of a call to action
In the community that I serve the fire department is the go to organization In other
words if the problem does not require a police presence or transport to a health care facility the
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 2
CERTIFICATION STATEMENT
I hereby certify that this paper constitutes my own product that where the language of others is
set forth quotation marks so indicate and that appropriate credit is given where I have used the
language ideas expressions or writings of another
Signed
Reaching Elderly Citizens 3
Abstract
The goal of this applied research project was to address the needs of the department to improve upon the
delivery of its senior fire and life safety program The research problem is that the Mt Lebanon Fire
Department has been unsuccessful reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departments fire and life safety message to the
elderly population of the community and identify any barriers that may exist to this process The research
questions include (a) what has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to assist in
this process and (d) Are there barriers both real or perceived that affects the departments attempts at
reaching elder citizens
Using descriptive research programs from other departments were examined These results were
combined with the data gathered from the procedure phase of the study that included a series of
interviews surveys and observations from senior citizens and senior caregivers to offer suggestions from
which to conduct a better program Recommendations in the form of the incorporation of stakeholders
into the program an expansion of various ways to publicize the service and the addition of materials in
the form brochures explaining the program were identified The inclusion of this information into the
current senior fire and life safety curriculum is recommended to enhance the delivery of the departments
senior fire and life safety program
Reaching Elderly Citizens 4
Table of Contents
Abstract 3
Table of Contents 4
Introduction 5
Background amp Significance 7
Literature Review 9
Procedures 17
Results 19
Discussion 28
Recommendations 33
References 36
Appendices
Appendix A- Senior Caregiver Questionnaire 41
Appendix B- Senior Presentation 43
Appendix C- Senior Presentation (corrected) helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip45
Reaching Elderly Citizens 5
Introduction
America is aging This may be a simple enough statement but what does it mean
A recent study released in May of 2010 by the US Census Bureau forecasts that from 2010 to
2050 the numbers of Americans aged 65 and over is expected to increase from 402 million to
885 million (Velkoff Vincent 2010) Along with this increase will come additional needs and
challenges on the agencies support systems and families of this population However other
groups may feel similar pressure to serve this growing segment of society
In a recent article by Denis Onieal the superintendent of the National Fire Academy
(NFA) he portrayed the future of the American fire service Onieal views the potential for the
fire service to become truly all hazard response agencies due to the nationrsquos demographic
changes Baby-boomers will soon be retiring in increasing numbers and requiring more in the
way of the emergency services However Onieal suggests that the services requested will be a
departure from standard fire related needs and even emergency medical types of responses With
the increases of the elderly moving in to independent and assisted living accommodations these
occupancies will present unique challenges to those that respond to their emergent needs
Extremes in weather or other disasters will isolate these communities The special needs of these
residentrsquos will force the staffers of these facilities to seek immediate assistance from emergency
services Oniealrsquos premise is that the fire service will be called ready or not to assist in the
evacuation shelter in place or other response capability that the situation requires (Onieal 2010)
If one is to consider the previous two paragraphs and the impact that they could
potentially place upon first responders this is nothing short of a call to action
In the community that I serve the fire department is the go to organization In other
words if the problem does not require a police presence or transport to a health care facility the
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 3
Abstract
The goal of this applied research project was to address the needs of the department to improve upon the
delivery of its senior fire and life safety program The research problem is that the Mt Lebanon Fire
Department has been unsuccessful reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departments fire and life safety message to the
elderly population of the community and identify any barriers that may exist to this process The research
questions include (a) what has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to assist in
this process and (d) Are there barriers both real or perceived that affects the departments attempts at
reaching elder citizens
Using descriptive research programs from other departments were examined These results were
combined with the data gathered from the procedure phase of the study that included a series of
interviews surveys and observations from senior citizens and senior caregivers to offer suggestions from
which to conduct a better program Recommendations in the form of the incorporation of stakeholders
into the program an expansion of various ways to publicize the service and the addition of materials in
the form brochures explaining the program were identified The inclusion of this information into the
current senior fire and life safety curriculum is recommended to enhance the delivery of the departments
senior fire and life safety program
Reaching Elderly Citizens 4
Table of Contents
Abstract 3
Table of Contents 4
Introduction 5
Background amp Significance 7
Literature Review 9
Procedures 17
Results 19
Discussion 28
Recommendations 33
References 36
Appendices
Appendix A- Senior Caregiver Questionnaire 41
Appendix B- Senior Presentation 43
Appendix C- Senior Presentation (corrected) helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip45
Reaching Elderly Citizens 5
Introduction
America is aging This may be a simple enough statement but what does it mean
A recent study released in May of 2010 by the US Census Bureau forecasts that from 2010 to
2050 the numbers of Americans aged 65 and over is expected to increase from 402 million to
885 million (Velkoff Vincent 2010) Along with this increase will come additional needs and
challenges on the agencies support systems and families of this population However other
groups may feel similar pressure to serve this growing segment of society
In a recent article by Denis Onieal the superintendent of the National Fire Academy
(NFA) he portrayed the future of the American fire service Onieal views the potential for the
fire service to become truly all hazard response agencies due to the nationrsquos demographic
changes Baby-boomers will soon be retiring in increasing numbers and requiring more in the
way of the emergency services However Onieal suggests that the services requested will be a
departure from standard fire related needs and even emergency medical types of responses With
the increases of the elderly moving in to independent and assisted living accommodations these
occupancies will present unique challenges to those that respond to their emergent needs
Extremes in weather or other disasters will isolate these communities The special needs of these
residentrsquos will force the staffers of these facilities to seek immediate assistance from emergency
services Oniealrsquos premise is that the fire service will be called ready or not to assist in the
evacuation shelter in place or other response capability that the situation requires (Onieal 2010)
If one is to consider the previous two paragraphs and the impact that they could
potentially place upon first responders this is nothing short of a call to action
In the community that I serve the fire department is the go to organization In other
words if the problem does not require a police presence or transport to a health care facility the
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 4
Table of Contents
Abstract 3
Table of Contents 4
Introduction 5
Background amp Significance 7
Literature Review 9
Procedures 17
Results 19
Discussion 28
Recommendations 33
References 36
Appendices
Appendix A- Senior Caregiver Questionnaire 41
Appendix B- Senior Presentation 43
Appendix C- Senior Presentation (corrected) helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip45
Reaching Elderly Citizens 5
Introduction
America is aging This may be a simple enough statement but what does it mean
A recent study released in May of 2010 by the US Census Bureau forecasts that from 2010 to
2050 the numbers of Americans aged 65 and over is expected to increase from 402 million to
885 million (Velkoff Vincent 2010) Along with this increase will come additional needs and
challenges on the agencies support systems and families of this population However other
groups may feel similar pressure to serve this growing segment of society
In a recent article by Denis Onieal the superintendent of the National Fire Academy
(NFA) he portrayed the future of the American fire service Onieal views the potential for the
fire service to become truly all hazard response agencies due to the nationrsquos demographic
changes Baby-boomers will soon be retiring in increasing numbers and requiring more in the
way of the emergency services However Onieal suggests that the services requested will be a
departure from standard fire related needs and even emergency medical types of responses With
the increases of the elderly moving in to independent and assisted living accommodations these
occupancies will present unique challenges to those that respond to their emergent needs
Extremes in weather or other disasters will isolate these communities The special needs of these
residentrsquos will force the staffers of these facilities to seek immediate assistance from emergency
services Oniealrsquos premise is that the fire service will be called ready or not to assist in the
evacuation shelter in place or other response capability that the situation requires (Onieal 2010)
If one is to consider the previous two paragraphs and the impact that they could
potentially place upon first responders this is nothing short of a call to action
In the community that I serve the fire department is the go to organization In other
words if the problem does not require a police presence or transport to a health care facility the
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 5
Introduction
America is aging This may be a simple enough statement but what does it mean
A recent study released in May of 2010 by the US Census Bureau forecasts that from 2010 to
2050 the numbers of Americans aged 65 and over is expected to increase from 402 million to
885 million (Velkoff Vincent 2010) Along with this increase will come additional needs and
challenges on the agencies support systems and families of this population However other
groups may feel similar pressure to serve this growing segment of society
In a recent article by Denis Onieal the superintendent of the National Fire Academy
(NFA) he portrayed the future of the American fire service Onieal views the potential for the
fire service to become truly all hazard response agencies due to the nationrsquos demographic
changes Baby-boomers will soon be retiring in increasing numbers and requiring more in the
way of the emergency services However Onieal suggests that the services requested will be a
departure from standard fire related needs and even emergency medical types of responses With
the increases of the elderly moving in to independent and assisted living accommodations these
occupancies will present unique challenges to those that respond to their emergent needs
Extremes in weather or other disasters will isolate these communities The special needs of these
residentrsquos will force the staffers of these facilities to seek immediate assistance from emergency
services Oniealrsquos premise is that the fire service will be called ready or not to assist in the
evacuation shelter in place or other response capability that the situation requires (Onieal 2010)
If one is to consider the previous two paragraphs and the impact that they could
potentially place upon first responders this is nothing short of a call to action
In the community that I serve the fire department is the go to organization In other
words if the problem does not require a police presence or transport to a health care facility the
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 6
fire department is usually called to handle the situation In addition some of the fire
departmentrsquos officers also serve as the emergency management coordinator and deputy
coordinators for the municipality The above two facts have always pushed the agency to be an
all hazard organization attempting to fulfill the needs of all residents
As of the US Census dated 2000 the population over age 65 in the municipality of Mt
Lebanon is at 188 This is approximately 64 higher than the national average of 124 (U
S Census Bureau 2010) A comprehensive municipal plan completed in 2000 explained that
because of the many amenities that the municipality offers in the way of housing choices many
residents elect to stay in the community after retirement This fact may increase to the aging of
the communityrsquos population (Mt Lebanon Comprehensive Plan 2000) With a target population
clearly identified the Mt Lebanon Fire Department is faced with a challenge to address the
needs of this group
The research problem is that the Mt Lebanon Fire Department has been unsuccessful
reaching its elderly population with messages of fire and life safety
The research purpose is to identify vehicles to deliver the departmentrsquos fire and life safety
message to the elderly population of the community and identify any barriers that may exist to
this process
Descriptive research methodology will be used to examine the following research
questions (a) What has the Mt Lebanon Fire Department done concerning this issue (b) How
have other agencies addressed this issue (c) What community stakeholders may be available to
assist in this process and (d) Are there barriers both real or perceived that affects the
departmentrsquos attempts at reaching elder citizens
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
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American Association of Retired Persons (2006) Home modification your key to comfort
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Tulsa OK Author
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Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
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OK Author
Reaching Elderly Citizens 37
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Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
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Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
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Reaching Elderly Citizens 38
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from
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Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
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from httpwwwmowaaorgPageaspxpid=212
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Reaching Elderly Citizens 39
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ullamp_keyword=amp_industry=
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httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 7
Background and Significance
The Mt Lebanon Fire Department is a combination fire department located in
Southwestern Pennsylvania The organization celebrated 90 years of service in 2007 With a
department consisting of 17 career personnel and 45 volunteer positions the agency has always
billed itself as an all-hazard risk organization For example in 2009 in addition to fire and
rescue duties the department took part in over 1610 non-emergency community service events
These include everything from smoke detector installations home safety inspections and a
successful in school public education program (Mt Lebanon Fire Department 2010a)
With a population of 30000 the department attempts to address the fire and life safety
needs of all of its residents One specific audience is of particular interest to the department for a
multitude of reasons As of the 2000 US Census the municipality had a population 188 of
individuals age 65 or older This statistic places the senior population in Mt Lebanon
approximately 64 greater than the national average (U S Census Bureau 2010) Many of
these elder citizens are living in one of the nine assisted or independent living facilities located in
the community (Mt Lebanon Fire Department 2010b) However many live in single-family
dwellings or vertical housing in the form of multi-story apartments One of the reasons for
concern of this group of individuals is that it has been designated by the U S Fire
Administration (USFA) as a target audience The reason for this is that fire is especially cruel to
the elder population For example the risk of adults age 65 and older dying in a fire is 25
greater than the general population Moreover if you are to examine the statistics closer adults
age 85 and older have mortality rate because of fire 46 greater than the general population
(US Department of Homeland Security 2004)
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 8
The reasons for these statistics are many With the aging process an individualrsquos senses
decline When more than one sense is affected the risk from fire is increased In addition older
adults tend to have more accidental fires than others Cooking accidents and the use of smoking
materials are just two examples of fire related incidents that impact the elder population (US
Department of Homeland Security 2004)
With the background developed concerning the reason for this applied research project
the significance of this activity must be explained In 2005 the current chief of the Mt Lebanon
Fire Department conducted an applied research project on the needs of the elderly in the
community The findings and recommendations of the project were for the department to
develop an inventory of senior citizens safety resources This was to include delivery of a
senior program that can forward the message of in home safety Partner with other agencies that
specialize in this discipline to bring additional resources to the residents of the community
Create a resource list that offers quick access to services to the elderly population Finally
increase the education level to the population using various typesrsquo media This is to include
television (cable television public access channels) brochures the internet and the local
community magazine (Sohyda 2005)
During this same period the current fire chief and the author of this applied research
project were Lieutenants on the agencyrsquos Community Service and Outreach Platoon A fire and
life safety program was designed to address the needs of the communityrsquos elder citizens Plans
were made to make available many of the services identified by Chief Sohyda along with others
via a series of presentations to the senior populations throughout the community
Unfortunately the success of the senior program has not mirrored that of some other fire
and life safety programs offered by the agency While many of the assisted living facilities and a
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 9
small amount of senior citizens groups have held fire and life safety meetings for its residents or
members this number is small in comparison to the actual numbers of elder citizens in the
community Statistics reported by current members of the department charged with delivery of
the senior citizen life safety program have not been accurately recorded until recently (M
Stohner personal communication August 30 2010) However it appears that the most difficult
group to reach of this target audience appears to be those residing in single-family dwellings
Finally the problem statement of this applied research paper The research problem is
that the Mt Lebanon Fire Department has been unsuccessful reaching its elderly population with
messages of fire and life safety This is in direct support of the message community risk
reduction This was the theme delivered during the two-week on campus course Executive
Analysis of Community Risk Reduction (EACRR) As an Executive Fire Officer the curriculum
and theory of the program challenges the participant to seek out areas in the individualrsquos
community that require a definitive community risk reduction message (US Department of
Homeland Security 2009) Moreover this applied research project is directly linked to one of
the USFArsquos operational objectives ldquoEncourage the state local and tribal adoption of risk
reduction prevention mitigation and safety strategiesrdquo (U S Fire Administration [USFA]
2010 p18) The review and development of a comprehensive senior fire safety program is in
direct support of the risk reduction component referred to in the objective
Literature Review
The literature review for this research project took place in a series of steps to ensure that
all applicable sources were examined Interviews and personal observations were conducted to
examine past practices of the agency and the issue of fire and life safety for elder citizens
Second through the use of the Learning Resource Center in Emmitsburg Maryland and through
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
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Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
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Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
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Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 10
the internet various agencies were researched to determine how these organizations have
approached this issue The second point is further divided into specific agency types A number
of applied research papers from the NFArsquos Executive Fire Officer Program (EFOP) were
examined The subject matter of these documents was refined and restricted to research directly
focused on senior citizen fire and life safety programs or proposed programs In addition a series
of non-fire related agencies that provide services to the senior population were examined for
their offerings that are directed toward fire and life safety to this specific population Next
efforts from government agencies at all levels were examined for programs designed to address
fire and life safety for elder citizens Finally trade publications textbooks and other printed
material in journal and book form were researched to round out the research process
To begin the examination of the research questions and how the literature review related
to these items it is first best to repeat both the problem statement and purpose statement of this
applied research project The problem is that the Mt Lebanon Fire Department has been
unsuccessful reaching its elderly population with messages of fire and life safety This is
followed by the research purpose which is to identify vehicles to deliver the departmentrsquos fire
and life safety message to the elderly population of the community and identify any barriers that
may exist To consider the first research question what has the Mt Lebanon Fire Department
done concerning the issue A combination of interviews and personal observations of the past
efforts of the Mt Lebanon Fire Department took place An interview with Lieutenant Michael
Stohner of the Mt Lebanon Fire Department was conducted on August 30 2010 Lt Stohner is
assigned to the departmentrsquos Community Service and Outreach Platoon This shift is responsible
for the delivery of the departmentrsquos Senior Fire and Life Safety Program The goal of the
interview was to conduct research on what has been done with respect to promoting the senior
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 11
program Stohner explained that various avenues have been used to advertise the program For
example the community magazine the departmentrsquos website letters addresses to religious
congregation leaders and public access cable channel television was also used to make the
programrsquos content known to the community While there was interest he explained there is no
way to document which method used has proven the most successful In 2010 some new means
to promote the program have been implemented A popular program on the communityrsquos public
access cable channel titled the Mt Lebanon Minute offers community service providers the
opportunity to explain their program in a question and answer forum as they are interviewed by
personnel from the community magazine Next letters are being directed to condominium
associations offering fire department presentations on the program Another idea to be used to
promote the program is explaining the contents and availability of the program in a letter that
accompanies the departmentrsquos annual fund raising drive Finally the program will be added to
the new resident package to identify the content and availability of this service (M Stohner
personal communication August 30 2010)
Another approach that the department has used to reach its senior population has been the
involvement in a local senior safety fair This event takes place in early October of each year at
a local shopping mall The local state representative for the community sponsors flu shots for
the senior population and the event draws vendors from throughout the area that offer services to
the senior community My fire department has been a founding member of this event Through
the use of fire prevention grant funds in 2008 professional grade display equipment was
purchased for this and other fire related activities
As a personal observation to this applied research project the paperrsquos author is in a
position to shed some light on the senior program While serving in an acting supervisory
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 12
position the paperrsquos author was tasked with the formation of the senior fire safety program this
took place in 2007 I was the acting platoon chief of the departmentrsquos Community Service and
Outreach Platoon for approximately eighteen months The Chief of the Department requested
that a program geared toward the safety of senior fire and life safety be developed The program
was designed to explain the dangers of fire in particular to the senior population Factual data
was collected from various sources specifically concerning senior citizens A program was put
together that could be presented in a group setting Various local organizations churches and
senior living centers were made aware of the program A number of presentations were made to
the community in a variety of settings
As part of the program recently attended at the NFA titled Executive Analysis of
Community Risk Reduction (EACRR) this author was introduced to the USFArsquos manual Public
Fire Education Planning A Five-Step Process There were some points identified in this process
that this author failed to incorporate in the initial program In short the incorporation of
stakeholders should be included in the program (U S Department of Homeland Security 2008)
The second research question asked how other agencies have addressed this issue
There are a number of ways to approach this question First the methods developed by agencies
that specialize in fire safety but not necessarily fire service delivery
The National Fire Protection Association (NFPA) developed a program titled
Remembering when a fire and fall prevention program for older adults The NFPA bills itself as
the worldrsquos leading advocate and provider of material on the subject of fire prevention
Remembering when is a program that consists of a number of specific points Half of the
program focuses toward fire prevention and the second half toward fall prevention The delivery
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 13
of this program is designed in specific format (National Fire Protection Association [NFPA]
2010)
Another agency involved in the topic of senior fire safety is the USFA This organization
offers numerous resources to address fire safety and elder adults Specific campaigns such as A
Fire Safety Campaign for People 50-Plus and Letrsquos retire fire are two examples These
programs offer statistics safety tips and other materials geared at delivering a fire safety message
targeting elder adults (USFA 2010) In contrast to the USFArsquos approach to targeting a specific
population another idea is designed to develop a one size fits all fire safety messages so as to not
isolate any one particular group of people and loose the opportunity to deliver this much needed
information (USFA 2002)
The Home Safety Council offers a program designed for directors of senior citizenrsquos
centers The course outline consists of a series of handouts a video checklist and a poster to
advertise the program The curriculum includes some pre-video activities a video with points to
stop at and reinforce what just presented and closes with a second handout and checklist to allow
the participant to take any lessons learned with them for future reference (Home Safety Council
2010)
Other approaches available to seniors concerning fire and life safety involve the use of
checklists for the home These programs are designed for the individual to play a proactive role
in their own fire safety The checklists offer safety tips to watch for throughout the house
Included here are smoke detector recommendations safe cooking habits and advice concerning
fall safety (American Association of Retired Persons 2006 U S Consumer Product Safety
Commission2010 National Fire Safety Council nd)
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 14
Next local and state government offer publications and materials in numerous avenues
geared to the elderly population The internet pamphlets newsletters and telephone message
boards are examples of the data available through a variety of avenues (Allegheny County 2010
Pennsylvania Department of Aging 2010)
Finally one program included the gathering of resources from three organizations to
address senior fire and life safety Meals on Wheels Association of America The Center for
Disease Control and the International Association of Fire Chiefs have partnered to form the
Residential Fire HELP Partnership The acronym HELP stands for Homebound Elderly
Lifeline Project This initiative consists of three main components 1 The installation of smoke
detectors in residents homes 2 Delivering the message of fire safety to individuals that are
visited and 3 The periodic testing of the smoke detectors to ensure ongoing operation
(Department of Health and Human Services 2010) All services were to be conducted by fire
department personnel
In addition to the earlier mentioned programs there are specific programs that have been
used by individual agencies for their area of response These include an after the fire visitation
program in which fire personnel canvass an area where a fire tragedy has occurred and handout
literature about fire safety Smoke detectors are also discussed during these visits Another
approach is to bi-annually visit the area where the most fire deaths have occurred and install
smoke detectors Other initiatives include a program offered free of charge by an ambulance
service This agency provides an in-home inspection and advice concerning fall and fire safety
Finally one program offers safety tips concerning fire and life safety broken down into detail for
various rooms within a home (Dayringer 2003 Murray 2004 Phoenix Fire Department 2002)
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 15
Next a few agencies have used some unique approaches or have proposed creative means
for reaching the elderly One agency suggested expanding the training capability of their Public
Education Officer to include the details and requirements necessary to properly develop and
administer a senior safety program In addition to this proposal in-depth training was
recommended for fire suppression crews that would have direct contact with elderly residents in
their home This training would prepare fire personnel to make educated assessments on how
fire and life safety measures could be suggested to their townrsquos residents A second agency
advocated adding a position of community relations officer to address the needs of senior safety
(Tomblin 2004 Dayringer 2004)
Finally one approach suggested building upon a successful time-tested practice used by
many fire departments known as preplanning This activity usually involves the fire
departmentrsquos plan to handle fire emergencies at a particular structure The authors of a particular
study recommend extending this practice to include an assessment of any at-risk populations
such as seniors that may be in these structures From here specific injury prevention training
could be tailored to these audiences to help in the preparedness segment of emergency response
(Jaslow 2004)
The third research question for the project is concerned with the concept of stakeholders
and how these resources complement fire prevention strategies for the elderly The author of this
applied research project was introduced to this term during the Executive Fire Officer Course
EACRR Stakeholders can take on many forms in the community Essentially these are
individuals within the community that have a common interest in the issue being pursued In this
case that is elderly fire and life safety Stakeholders can be elected officials community
members and collaborators (USFA 2009) This concept is demonstrated and further explained in
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 16
numerous ways through various organizations researched (Breeding 1990 Dayringer 2004
Hottle 1992 Parker 2008 Smerz 2003 Solutions 2000 Vision 2020 2008 Open Your Heat
to a Senior 2010)
The fourth and final question is concerned with perceived or real barriers to the delivery
of a senior fire and life safety program The concept of barriers began to take on various shapes
and sizes For example it was discovered that the actual delivery of a senior message is in many
ways best delivered by other senior citizens (Breeding 1990 Parker 2008) Additional research
displayed that elder adults wanted to be treated as adults or to phrase it another way treat them
the same as the rest of the population (Solutions 2000) Moreover in an article by Sharon
Gamache (2003) she took the aspect of reaching the elder adult into great detail For example
she cautions against treating elder adults in a condescending manner while delivering the
message of fire and life safety Seniors citizens have been members of society for some time and
have similar interests with society in general In many instances their values reflect those of
society as a whole and they are informed citizens Furthermore these individuals are in fact
seasoned citizens whose only issue may be that immediate recall takes a bit longer than others
However these individuals are not unintelligent and may take exception to being treating as
such Errors such as those mentioned earlier could produce barriers to your program before it
begins
In addition to Gamachersquos findings The International Fire Service Training Association
(IFSTA) Fire and Life Safety Educator training manual offers key points to incorporate in to
programs geared to senior life safety programs These items include technical and setup types of
materials that make the program more appealing to the senior population (International Fire
Service Training Association [IFSTA] 1997)
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 17
Finally a study conducted in 2007 designed to identify barriers to the delivery of fire
prevention programs offered specific items that impact the ability of agencies to deliver a
message of fire safety (Gielen McDonald Piver 2007)
Literature Review Summary
To summarize what was learned in the literature review it is safe to say that there are
numerous ways to approach an elder citizen life safety plan This varies from personalized
programs that agencies have developed through national programs The message can be tailored
to one specific type of hazard or one that covers multiple hazards that are prevalent to the elder
community Next when designing these programs it should be understood that there are
resources in the form of other groups or individuals with similar interests that can become
partners to assist in delivering your message This can work as a force multiplier and allow
resources to go further Finally when preparing these programs it is critical for the presenter to
know your audience In other words there are specific ways to approach and deliver the message
of safety to groups of individuals based upon numerous factors An understanding of the
nuances and characteristics of your target audience is essential to the success of your message
Otherwise the opportunity to deliver your message could be lost misinterpreted or even
rejected
Procedures
The applied research process actually began a number of years prior to its official date of
approval by the researcherrsquos evaluator Since the inception of the agencyrsquos senior fire and life
safety program there were issues with its delivery Attempts were made by this researcher to
address this issue however due to shift realignments at the fire department the paperrsquos author
was moved to a different area of responsibility Since that occurred the program has continued
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 18
with some success reaching those seniors that live home alone or in single dwellings With the
opportunity that the entrance into the NFArsquos EFOP presented and its curriculum there is now the
opportunity to refocus on the project
The literature review began during the precourse material for the course EACRR the
second year course in EFOP Much of the data gathered there pointed to the need for analysis of
target hazard groups of the population (U S Department of Homeland Security nd) The
senior population is one of these specific audiences that the USFA has identified The course
material from the EACRR program was another resource that the researcher has referred to in the
preparation of the applied research project (U S Department of Homeland Security 2009)
Next resources at the at the NFArsquos Learning Resource Center (LRC) were examined to
research the topic for additional material This data primarily consisted of other applied research
projects completed by others in the EFOP From here extensive searches on the internet
assisted in the gathering of additional material The library where the author is employed was
next used for past articles from magazines and the use of specific fire safety manuals
With the conclusion of the literature review the researcher decided to conduct a series of
interviews sample surveys and personal observations concerning the research project The goal
of these activities was to tap into various service delivery mechanisms that currently exist in the
community where the researcher lives and is employed These groups included both for profit
not for profit and other agencies All of the groups interviewed had one common thread that tied
all of the organizations together each agency interviewed in this process has first hand exposure
with and serves the elder population in the community where the researcher is based
In addition to the above activities a series of sample surveys were conducted with target
audiences These audiences were selected because of their makeup with respect to the topic of
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 19
the applied research project The groups consisted of elder citizens that live in various types of
housing in the area that the researcher has targeted as in need for additional fire and life safety
projects
Limitations
One possible limitation to a survey of this type is time While the literature review
allowed for the past happenings with respect to senior fire safety programs getting in touch with
current needs at the core level of the issue was challenging The surveys conducted were
beneficial as to the group habits of those surveyed However in hindsight to gain a greater
understanding of those being studied the use of focus groups would be a beneficial approach
As Breeding (1990) explains in his applied research paper on senior fire safety develop fire
safety messages with the input from those that the message is targeted at Focus groups from
various segments of the senior community would support this theory This is one suggestion that
any follow up researcher may want to consider to further support ones research
Next while 135 residents were reached and of that number 95 or 70 percent were aware
of and or had used department senior fire safety resources caution must be used when
interpreting these results All of these events where the surveys look place required individuals
to leave their home to attend the gathering Therefore we may only be exposed to those seniors
that are more social and outgoing as opposed to those that remain at home most of the time
Results
The results of the study were such that they pointed out areas of improvement that the
department could and should implement to allow the senior program to become more effective
Question one offers a good example of this This question addressed what the organization had
done concerning the success of the program in reaching its target audience A couple of
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 20
interviews with the individuals charged with administering the departmentrsquos senior fire and life
safety program were conducted The results from these activities were that the department has
attempted to promote and present its senior program through various organizations and through
media outlets Local church groups condominium associations and other social entities were
contacted and made aware of the programrsquos existence and content The numbers of programs
presented has been inconsistent dating back to its inception For example in 2009 nine
programs were presented 2008 had two programs offered and 2007 had eleven programs In
2006 no listing is available The number of individuals reached is approximately 300 (M
Stohner personal communication August 30 2010)
A large senior fair sponsored each year by a local state representative in conjunction with
flu inoculations is a venue that the department has been involved with since the programrsquos
origination Estimates of attendance based upon the doses of flu shots dispensed is in the order
of 400 -500 (State Representative Matt Smithrsquos Office personal communication August 2010)
Fire Fighter Bob Fischer of the Mt Lebanon Fire Department primarily handles this detail In
an interview with fire fighter Fischer he explained the goals of this community-based event
With such a large number of seniors represented at this event the departmentrsquos representatives
explain and offer the departmentrsquos services to those interested Fire and life safety messages
covering the importance of smoke detectors the safe use of candles and safe home heating are
just some of the topics covered Those interested have the opportunity to sign up for smoke
detector installation service and home safety inspections A key item to this event is the relaxed
atmosphere in which senior citizens can interface with fire department personnel become
familiar with the services that it has to offer and establish a relationship that will benefit both
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 21
parties through the use of department services (Bob Fischer personal communication September
20 2010)
Personal observations from the research paperrsquos author are such that the program was
assembled and marketed with the department as the sole proprietor of the curriculum In other
words the origins marketing and presentation of the program are handled exclusively by the
department
Question two was concerned with how other agencies those directly related to the
delivery of fire services and those indirectly involved with service delivery addressed the
delivery of fire and life safety to older adults
Some unique processes are being used in Tulsa Oklahoma Two programs being used
there involve the use of literature and smoke detectors The first involves the canvassing of an
area where a fire death has occurred with literature concerning fire safety The second program
is a bi-annual one in which a defined area around where the greatest number of fire deaths have
occurred providing smoke detectors free of charge In addition smoke detectors are available
year round to those who call (Dayringer 2003) Next a survey concerning the type of delivery
best used for the message of senior fire and life safety found that using the lecture process was
the number one method used by other departments (Smerz 2003) This was followed second by
the use of video pamphlets and public media To build upon the use of public media one
department recommends placing advertisements promoting the senior safety program in local
newsletter and or newspapers on a regular basis This would allow the message of the program
to be continuously available to senior citizens especially those living in single-family dwellings
(Lee 2005)
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 22
The last two questions were concerned with possible stakeholders or the assistance of
other individuals to better reach seniors and identify barriers that may inhibit the success of the
program To address these issues the researcher decided to investigate agencies and services
that work with senior adults in the community that the agency is located By in the home setting
I am referring to those services that are working with seniors in their home or are accessing these
individuals on a regular basis by other means
A series of interviews were conducted with a number of senior based service providers
Some of these resources were fee based and some were available to seniors at no charge The
interview format consisted of six questions (Appendix A) and took place either in person or
during a telephone type of setting Each interview took approximately fifteen minutes in length
Touching Hearts at Home is a service that specializes in assisting seniors with the ability
to remain independent and in their own homes with a sound quality of life (Touching Hearts at
Home 2010) In an interview with Kara Rudolph an owner of this service she described that her
in-home personnel as they are called are trained to look out for fire hazards such as the extensive
use of extension cords when assisting clients in their home While they are capable of providing
this service she was most willing to work with the department as a stakeholder to promote an
even greater fire safe environment for her clients Next a discussion on how to best provide
information concerning fire safety for her clients was covered Ms Rudolph explained that this
was situational Depending upon the circumstances the best way to handle this would be
brochures explaining the program However if there were issues of dementia with some
individuals it would not be of any value to explain fire safety items with them Rather
providing this message to family members would be more realistic Finally barriers to such a
program covered a wide field Ms Rudolph explained that many of her clients would feel that
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 23
accepting help would be a loss of independence and others simply did not want any assistance
Also many individuals simply do not value the newer technologies such as Carbon Monoxide
detectors The reason behind this is that many older adults have never heard of this type of
protection and simply do not understand its value (Kara Rudolph personal communication
August 27 2010)
Home Instead is a senior based service that is also designed to assist elder individuals
with the ability to remain in their own home The organization provides companionship assists
with helping individuals make appointments and personal care (Home Instead 2010) In an
interview with Mary Beth Herwald director of Business Marketing she offered some advice as
to reach individuals with the message of fire and life safety Her organization uses checklists
with their clients for different types of service Ms Herwald recommended working as a
stakeholder with the fire department to develop a similar checklist designed toward fire and life
safety The list could be constructed through a partnership between the two agencies and would
allow for the fire department to be notified for the need of their service Next a brochure
explaining the available fire and life safety resources was discussed as a good format to make
available to the families of her clients In addition she recommended simply explaining the need
for the fire and life safety would be beneficial to her clients Barriers that currently exist are cost
for the program and the ability to make the program known to her clients Many simply do not
know that this is available to them free of charge (Mary Beth Herwald personal communication
August 27 2010)
Lucille Underwood a Mental Health Specialist for the Office of Behavioral Health Crisis
Outreach Team in Allegheny County was interviewed on this topic The municipality of Mt
Lebanon is the community that the researcher serves and it exists within Allegheny County
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 24
Becoming a stakeholder with the fire department was a welcome idea for Ms Underwood She
has worked with the municipality in the past and is willing to assist in any way going forward
Some insights shared during the interview covered how to spread the message of fire and life
safety to seniors especially those in their own homes Ms Underwood recommends town
meetings or gatherings at a local church or meeting venue in which something is given away free
to those who participate This could be as simple as lunch a small snack or even pens for those
in attendance The point is that the free component attracts people itself Once that you have
gathered people to your meeting place offer brief presentations supported with brochures to
explain the program It was further emphasized to make yourself available to those in attendance
This leads into the question of barriers Ms Underwood explained that many elderly are
intimidated by speakers and for an effective presentation one needs to spend time with those in
attendance by sitting and carrying on conversation (Lucille Underwood personal
communication August 29 2010)
Meals on Wheels are a national program that serves people in the Mt Lebanon
community by delivering meals in their home or in their senior center During an interview with
Cynthia Kostelnik manager of the local meals on wheels center she offered some suggestions
on reaching the public Currently their program does not provide any fire or life safety program
However Ms Kostelnik was open to the notion of making brochures available to the homebound
and posters for the senior center that outlined the fire departmentrsquos program In addition there is
also a newsletter that the program produces and this was suggested as an avenue to reach
individuals As for concerns or barriers to reaching people privacy and the individualrsquos desire to
remain unknown was a key item (Cynthia Kostelnik personal communication August 27 2010)
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 25
Next Kelly Altmeyer Assistant State Director for Western Pennsylvania American
Association of Retired People (AARP) was interviewed Along with the many services that
AARP provides a key idea was safety publications geared toward safety and staying in onersquos
own home (American Association of Retired Persons 2010) Ms Altmeyer thought that
collaborating with the fire department was an excellent idea to pass the message of fire and life
safety to those living alone Her organization offers publications on safety through the internet
as well as email Barriers to a programrsquos success are the fact that many seniors are isolated and
do not have the technology to view messages online (Kelly Altmeyer personal communication
August 30 2010)
Finally the local emergency medical services provider for the community being studied
was sought out for comments on this topic Medical Rescue Team South Authorityrsquos (MRTSA)
operations director Todd Pritchard was interviewed on this topic The agency provides
Advanced Life Support (ALS) to the community and interfaces with the senior population daily
(Medical Rescue Team South Authority 2010) In the past their organization has participated in
senior fairs community days and other events promoting home safety at various levels As for
working with the fire department the idea has been suggested to conduct joint presentations with
fire joining EMS to offer safety numerous points Potential barriers to this sort of program
include the pride that individuals have that keeps them from seeking outside assistance This
along with cost are issues to overcome However Mr Pritchard recommended a giveaway at
various events to entice others to call for safety inspections (Todd Pritchard personal
communication August 31 2010)
A series of surveys were conducted at venues across the community to capture the
perspective of senior citizens concerning their place of residence and how these individuals
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 26
receive their information Three meetings with senior groups took place over the course of two
weeks in September 2010 The survey (Appendix B) used included the following questions 1
The age of the respondent was asked This was used to determine where the individual fit with
respect to the age usually associated with fire risk and seniors The question broke age down
across five categories with those under 65 65-70 71-75 75-80 and those over 80 years old The
results were that all respondents measures fit into one of these categories individual age groups
were not examined Question 2 Was directed where the individual resided The choices were
did the individual live in their own residence rent housing or live in some form senior
community Question 3 was concerned with if individuals were aware of the types of services
available to them through the fire department Question 4 asked if seniors used any of these
services outlined in question 3 Finally question 5 was concerned with how best to provide
information of new fire and life safety programs
After the first survey was conducted on September 22 at the Mt Lebanon Recreation
Center senior luncheon it was decided to modify the survey An additional question was added
that asked if the individual was a resident of Mt Lebanon (Appendix C) To accomplish this
question 3 became the resident question and the remaining questions were moved down by 1
number The reason for this was to allow for non-resident participation At the first survey it
was determined that there were a couple of non-residents in attendance This new instrument was
used for all remaining surveys conducted
Of the 134 individuals surveyed 97 were listed as residents of the community The
number of those living in their own home was 71 or 73 percent of those surveyed The number
of residents who were aware and or used senior fire safety resources was 75 or 77 percent
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 27
Finally the top ways that these individuals receive information were newspapers and television
that essentially tied followed by attendance at church and or civic groups
To gain additional information concerning senior citizens housing and how they gain
information on a daily basis an extensive survey was conducted in early October 2010 An
annual senior safety fair is sponsored by local state representative Matt Smith (Pennsylvania
House of Representatives 2010) This activity was chosen because it would allow for a captive
audience of senior citizens from which to gather data Moreover the researcher felt that by
going outside of the earlier three-luncheon type of setting there might be the opportunity to gain
a different perspective from the senior fair participants In total 107 individuals were contacted
during this event It was noted that 82 percent of those surveyed lived in some form of their own
housing With respect as to how best to deliver the message of new fire safety messages the top
avenue identified by those surveyed was television followed by newspapers both at
approximately 50 percent and finally direct mail at 25 percent
Of the 107 individuals surveyed 38 were listed as residents of my community The
number of residents living in their own home was 27 or 71 percent of those surveyed The
number of residents that are aware of and or used senior fire safety resources totaled 20 or 53
percent of those surveyed Finally the top way listed that these individuals received their
information was television followed by the newspaper
To summarize the results of both group surveys it was determined that of the 241
individuals contacted 184 or 76 percent owned their own form of housing usually a house The
number of the residents completing the survey totaled 135 or 56 percent Next of the 135
residents completing the survey 95 or 70 percent reported being aware and or have used
department senior fire safety resources
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 28
Discussion
The relationship between the studyrsquos findings and the findings of others will be examined
based upon the individual research questions Question one was concerned with what the agency
had done with respect to delivering its senior fire safety program The department developed its
own fire safety message geared toward senior citizens Included were elements of the USFArsquos
Campaign guide a fire safety campaign for people 50-plus (USFA 2004) Marketing and
presentation of the program took place exclusively through the efforts of the fire department
(personal observations)
The studyrsquos findings shed light on ways to improve this process from a number of angles
For example in Gamachersquos writing in Reaching HighndashRisk Groups (2004) she advocated
reaching out to this audience in a variety of ways including interactive presentations printed
materials and home visits While she points out specifics regarding designing presentations to
meet the needs of a senior audience such as hearing issues and the font size of printed materials
she cautions against treating these individuals with a lack of respect because of their age
Moreover she recommends including seniors in all facets of the program from its inception
through its delivery
To build upon Gamachersquos thoughts on including others in the process (Gamache 2004)
others in the field have similar ideas Fire safety educators should enlist the services of those
who provide in-home services such as nurses and care givers to deliver the message of fire
safety Tools should be used to peak interest in the topic of fire safety by tying this message to
items of value to those being targeted for example pets Finally use market research to identify
the ideal places to deliver the messages where seniors will see them the most (Solutions 2000)
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 29
In a contrasting view to the approach taken by the department in which it geared a
program directly at senior citizens one program offered a different approach In the report
Beyond Solutions 2000 (2002) the idea of a Universal Design approach to fire safety messages
was suggested The article explained that attempting to isolate a particular population based on
age would probably not be effective because of its approach The idea is to build a universal
message that covers fire safety for all aspects of the population
Next the study identified that newspapers and television were the primary ways that
senior citizens gathered their fire safety information in an around my community This is in
contrast to a previous study conducted by Smerz (2003) which identified the lecture method as
being the ideal vehicle to spread the message of fire safety
Finally the five-step process recommended for fire protection planning by the USFA
offered some points to consider for the current program This process was discovered by the
researcher as part of the precourse material for the EFO course EACRR This process includes
the following parts 1 Conducting an analysis of the community 2 Develop partnerships 3 An
intervention strategy 4 Implementation and 5 Evaluation (USFA 2008) Reviewing the
aforementioned points with respect to the current fire safety program offers room for
improvement in the project Beyond identifying a need for a program geared toward seniors
many key points recommended by others are absent In particular are the developing of
partnerships (USFA 2008)
The second research question was concerned with what other agencies have done to
address the issues of fire safety for senior citizens The results of the study demonstrated that
there is no one way to conduct a program such as this Essentially there are three ways to that
organizations are addressing fire safety programs for senior citizens Agencies are creating their
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 30
own program using a canned program or creating a hybrid by combining the first two For
example in his applied research paper Dayringer (2003) uses a series of visits to locations close
to where a fire has occurred Fire safety literature is made available to residents and free smoke
detector checks are offered In addition Dayringerrsquos department and associated labor
organization offer a twice a year smoke detector installation program in the area where a fire
death has occurred
Other organizations provide a combination of using various means to spread the word of
fire safety In Lenexa Kansas Gary Lee reported in his applied research project (2005) that the
best way to reach seniors for his agency is to partner with retirement communities and senior
centers to deliver the message to their residents In addition newsletters were identified as a
means to spread the word to those seniors living at home Next webpage space and using the
internet was another means identified
Finally in his applied research project Kolb (2005) recommended using Remembering
When a fire and life safety program created by the NFPA and tailoring it to the specific needs of
the agency These programs would be presented at various senior housing facilities senior
gathering centers and local churches
With respect to the findings of the study the survey conducted of approximately 240
individuals identified newspapers and television as the key ways to reach senior citizens Coming
in a distance third was church and civic groups as the ideal means for reaching seniors in my
area
Question three explored the possibilities of stakeholders that may be available to assist
my organization with this program The studyrsquos results and literature review are in direct
correlation with one another here In Michael Dmuchowskirsquos applied research project (2003) he
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 31
explains that for any senior fire initiative to be successful it will need the support of external
resources such as stakeholders The workload required is too great for one organization to go it
alone
In a similar manner Murray (2004) alludes to the need for community-based partnerships
to tackle issues that are community wide This allows for a greater gathering of resources to
address the needs of the program Moreover we can spread the work across a diverse spectrum
of individuals for a more complete program
Finally in his applied research project Fontanna (1999) suggested the idea of his
department creating liaisons with outside agencies and concerns that can assist in the delivery of
a fire safety message In particular groups that already work with seniors in some capacity
would be sought out to assist in delivering the message of fire safety
With respect to the study agreeing with the literature review this occurred in two
fashions For the sake of this project I consider the materials gathered at the year two EFO
course EACRR as part of the study Included here is USFArsquos Public Fire Protection Planning A
five-step process manual Both of these resources provided extensive explanatory material
concerning the necessity and advantages to including stakeholders in any fire safety project
(USFA 2008 USFA 2009)
Second as part of the study a series of personal interviews were conducted with senior
caregivers that operate in my community All of these entities agreed that the need for a
partnership stakeholder arrangement would be beneficial to their clients in spreading the message
of fire safety (Kara Rudolph Mary Beth Herwald Cynthia Kostelnik personal communications
August 29 2010 Lucille Underwood personal communications August 29 2010 Kelly
Altmeyer personal communication August 30 2010)
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 32
The final research question was concerned with possible barriers to the delivery of fire
safety messages The results here seemed to take on a couple of different formats The literature
review was more driven toward procedural issues with the programrsquos delivery For example as
the IFSTA points out in their Fire and Life Safety Educator Manual some issues occur in
teaching senior citizens simply because the educator has not reached this point of their life
(IFSTA 1997) Next Gamache (2003) points out that in many ways the educator themselves
can be the source of a poor educational programrsquos delivery If one treats seniors in a
condescending manner without respect the opportunity to deliver the safety message is also lost
Simply because seniors citizens are older does not mean that they cannot learn like others They
should not be treated inappropriately in the delivery of a program
The studyrsquos results here resulted from a series of interviews Some reasons given for the
barriers are cost of programs isolation from the rest of society intimidation from those
delivering the message and feelings that onersquos privacy was being invaded (Cynthia Kostelnik
personal communication August 27 2010 Lucille Underwood personal communication August
29 2010 Kelly Altmeyer personal communication August 30 2010 Todd Pritchard personal
communication August 31 2010)
As the researcher I believe that the study offers many positives with respect to the senior
fire safety project To begin with the inclusion and use of stakeholders is a critical function for
many ways First these resources are working with seniors on a daily basis A level of trust has
been established from which to work The notion of a stakeholder is a sort of force multiplier
We are a small agency with limited resources If interested parties could become involved in
various ways additional programs could be delivered and a greater number of the public reached
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 33
The study has given us solid data with which to reach the hardest seniors citizens those
living at home Our results gave us clear pictures on how these seniors get their information
From here the agency can develop a new strategy to reach those most needing the message of
fire safety
Organizationally there are a few steps that the agency can and should employ
immediately Develop partnership and stakeholder relationships There are resources out there
in the form of caregivers willing to work with the department Next expand the program by
developing a fire safety brochure designed for seniors The message can be universal however
font size and other recommended issues must be considered Neither of these initiatives would
require much in the way of funding Both could be handled by the staff responsible for the
delivery of the senior program during normal staff hours
Recommendations
Probably the greatest recommendation that was discovered during this research project is
the idea of stakeholders and partnerships Through both the literature review study results and
any other data gathered this idea is at the top of the list for the organization Conducting a
stakeholder meeting in which local caregivers and persons of interest should be the first order of
business for the department Part of this initiative could be the enlisting of the help of other
seniors to assist in spreading the message of fire safety presentations to their friends that do not
attend senior fire safety events
To compliment this approach I would recommend a brochure designed to address the
needs of fire and life safety for senior citizens The details of this resource could be decided
upon from the stakeholder meeting outcomes However at the very least some form of brochure
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 34
outlining fire and life safety goals should be developed that could be circulated at senior
presentations senior safety fairs or through any other resource that supports the initiative
Next looking at the top ways to reach the target audience that the organization seeks
significant data was recovered concerning this Newspapers television and church and civic
groups were the top choices from the over 240 individuals surveyed Initiatives need to be
developed where fire safety messages are made available on various types of television
programming This should include the local cable broadcasting capability While this is
currently being done in some ways the organization should be cognizant of new approaches to
use this powerful tool
In a similar fashion newspapers should be used to deliver the message of fire safety
Although the organization is currently doing this in some capacity additional ways to use this
resource should be explored The combination of local community based newspapers as well as
the larger regional papers offers two avenues to reach the public In particular the larger
newspapers offer geographic sections for each part of the community once each week Public
safety messages can and should be designed for these publications
Finally the use of civic and church gathering groups should be maximized Many of
these organizations offer luncheons that require sponsorship I would recommend that
department funds are set aside to sponsor these events This will allow for the message of fire
safety to be delivered to the residents that have been targeted
As part of this process I would recommend better data collection of the individuals
attending these events A survey tool should be constructed to inquire as to the type of housing
that the individuals inhabit This would tell the department what types of resident we are
reaching based upon housing In addition a question could be asked if the individual has seen
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 35
the program in the past This would tell the department how many people that we are reaching
which are repeat contacts and new contacts The survey would be given at the conclusion of a
senior fire safety presentation
The problem statement and purpose and purpose statements were that the organization
was not reaching their senior population with the message of fire safety and what ways could be
done to improve this while addressing any barriers to this process The above recommendations
would work to support this notion In addition I would recommend that the individual charged
with presenting this program review the fivendashstep process that the USFA has identified for
developing fire safety programs This process allows for the framework for a programrsquos
formation through its initial phases up through the evaluation of programs being delivered
Recommendations for the department would also include following the above-mentioned
points and to continue to evaluate your program on a timely basis As an organization seeking
fire service accreditation we are required to evaluate all programs and facets of the organization
annually to determine their effectiveness This program can and should be evaluated as part of
this process to ensure that it meets the needs of its customers
Finally for future researchers I would recommend using the five-step approach proposed
by the USFA to begin planning for similar programs In addition get to know your customer
base and its needs Surveys and speaking with individuals that work with a target audience such
as seniorrsquos citizens on a regular basis are excellent sources of information
In conclusion follow a structured planning process from the beginning and remember to
treat individuals with respect regardless of the situation Failure to do so could result in a
program that does not accomplish its goals and the opportunity to educate individuals on the
message of fire safety could be missed
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 36
References
Allegheny County Senior Resource Guide (2010) For caregivers For professionals For you
Pittsburgh PA Pittsburgh Senior News
American Association of Retired Persons (2006) Home modification your key to comfort
safety and independent living Washington DC Author
American Association of Retired Persons (2010) About AARP Retrieved October 6 2010
from httpwwwaarporgabout-aarp
Breeding J (1990) Fire prevention community relations programs in smaller fire departments
Columbus IN Author
Dayringer D C (2003) Tulsa fire department risk reduction program for older Americans
Tulsa OK Author
Gamache S (2003) Reaching high-risk groups In AECote PE (Ed) Organizing for fire and
rescue services A special edition of the fire protection handbook Quincy MA National
Fire Protection Association
Gielen AC McDonald E M amp Piver J (2007) Fire and life safety education in U S fire
departments Results of a national survey Final report Submitted to the Home Safety
Council Baltimore MD Johns Hopkins Center for Injury Research and Policy
Home Instead Senior Care (2010) To us itrsquos personal [Brochure] Omaha NE Author
Home Safety council (2010) Fire safety for older adults Retrieved October 9 2010 from
httpwwwhomesafetycouncilorgAboutUsProgramspr_fireseniors_w001asp
Hottle V R (1992) Targeting senior citizens with public education efforts Oklahoma City
OK Author
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 37
International Fire Service Training Association (1997) Fire and life safety educator Stillwater
OK Fire Protection Publications
Jaslow D Ulfberg J Yoon R McQueen C Zecher D amp Jakubowski G (2004 June)
Fire safety knowledge and practices of the elderly Emergency Medical Services The
journal of emergency care rescue and transportation 33 111-115
Lee G D (2005) Beginning home safety education to senior citizens in Lenexa Kansas
Lenexa KS Author
Medical Rescue Team South Authority (2010) Mission statement Retrieved October 6 2010
from httpwwwmrtsacomindexhtml
Mt Lebanon Fire Department (2010a) Annual Report (2009) Mt Lebanon PA Author
Mt Lebanon Fire Department (2010b) Integrated risk management plan Standards of cover
Report (2010 revisions and update) Mt Lebanon PA Author
Municipality of Mt Lebanon (2000) Comprehensive Plan Mt Lebanon PA Author
Murray S P (2004) Building partnerships through community risk reduction and fire safety
education for older adults Hudson NH Author
National Fire Protection Association (2010) Remembering when Retrieved October 5 2010
from
httpwwwnfpaorgcategoryListaspcategoryID=203ampURL=Safety20InformationFo
r20public20educatorsEducation20programsRemembering20When
National Fire Safety Council (nd) Safe seniors living tips for your active lifestyle Michigan
Center MI Author
Onieal D (2010) 2010 Decade Forecast Booming Woes Fire Chief Retrieved September 18
2010 from httpfirechiefcomleadershiparbooming-woes-forecast-2010-201001
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 38
Open Your Heart to a Senior (2010) Safety for seniors Retrieved October 9 2010 from
httpwwwopenyourhearttoaseniororghowvolunteershelphtml
Parker P J (2008) Leading community risk reduction Traverse City MI Author
Pennsylvania Department of Aging (2010) Brochures Retrieved October 15 2010
from
httpwwwagingstatepausportalserverptcommunityother_helpful_programs17971
Pennsylvania House of Representatives (2010) Smith to hold 4th annual senior fair Oct 7
Retrieved October 6 2010 from httpwwwpahousecomPR04209211028729asp
Phoenix Fire Department (2002) Safety for seniors Phoenix AZ Author
Smerz A G (2003) Fire and life safety education for the elderly Milwaukee WI Author
Sohyda N W (2005) Developing a fire department risk reduction program for Mt Lebanonrsquos
senior population Mt Lebanon PA Author
The Meals on Wheels Association of America (2010) About us Retrieved October 6 2010
from httpwwwmowaaorgPageaspxpid=212
Tomblin K M (2004) Senior citizens risk reduction program Peoria IL Author
Touching Hearts at Home (2010) In-home care for independent living [Brochure]
St Paul MN Author
TriData Corporation (2000) Advocating shared responsibilities for improved fire protection
solutions 2000 Arlington VA Author
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 39
U S Census Bureau (2010) American fact finder Retrieved October 7 2010 from
httpfactfindercensusgovservletSAFFFacts_event=ampgeo_id=06000US4200351696amp
_geoContext=01000US|04000US42|05000US42003|06000US4200351696amp_street=amp_c
ounty=Mount+Lebanonamp_cityTown=Mount+Lebanonamp_state=04000US42amp_zip=amp_lan
g=enamp_sse=onampActiveGeoDiv=amp_useEV=amppctxt=fphamppgsl=060amp_submenuId=factsh
eet_1ampds_name=ACS_2008_3YR_SAFFamp_ci_nbr=nullampqr_name=nullampreg=null3An
ullamp_keyword=amp_industry=
US Consumer Product Safety Commission (2010) Consumer Product Safety Commission
Safety for older consumers-home safety checklist (Publication No 701) Bethesda MD
Author
U S Department of Health and Human Services Centers for Disease Control (2010)
Residential fire help partnership Retrieved July 17 2010 from
httpwwwcdcgovncipcduipfirehelphtm
U S Fire Administration (1992) Letrsquos retire fire Retrieved September 15 2010 from
httpwwwusfadhsgovdownloadspdfpublicationsretirepdf
U S Fire Administration (2002) Advocating shared responsibilities for improved fire
protection Beyond Solutions 2000 Retrieved October 11 2010
from httpwwwusfadhsgovdownloadspdfbeyondsolutions2000pdf
U S Fire Administration (2004) Campaign guide a fire safety campaign for people 50-plus
Retrieved September 15 2010 from
httpwwwusfadhsgovcampaigns50plusdownloadsshtm
U S Department of Homeland Security ( nd) Executive analysis of community risk
reduction Precourse assignment Retrieved October 18 2010 from
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 40
httpwwwusfadhsgovdownloadspdfpcmpcm_R274pdf
U S Department of Homeland Security (2004) Fire Risk (Topical Fire Research Series
Volume 4-Issue 7) Emmitsburg MD U S Fire Administration National Fire Data
Center
U S Department of Homeland Security (2008) Public fire education planning A five step
process Emmitsburg MD U S Fire Administration
U S Department of Homeland Security (2009) Executive analysis of community risk
reduction-EACRR student manual (1st Edition 4th Printing-February 2009)
Emmitsburg MD U S Fire Administration National Fire Academy
U S Fire Administration (2010) Americarsquos fire and emergency services leader Strategic plan
fiscal years 2010-2014 Retrieved October 9 2010 from
httpwwwusfadhsgovdownloadspdfstrategic_planpdf
Velkof VA amp Vincent G K (2010) The next four decades The older population in the United
States 2010-2050 Population estimates and projections Washington D C U S
Census Bureau
Vision 2020 (2008) National strategies for fire loss prevention Retrieved August 15 2010
from httpstrategicfireorg
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 41
Appendix A
Senior Caregiver Questionnaire
Date
Agency Contact Person
1 Can you describe how your agency works with elder citizens in the community
2 Does your agency currently or has it in the past offered fire and life safety information in your dealings with the elderly population
3 If you were to offer this information how would you recommend or how do you make it available to your customers
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 42
4 Would you consider your agency a stakeholder to possibly work with the Mt Lebanon Fire Department to make others aware of a fire life safety program for elder citizens
5 Can you identify any barriers or issues to overcome for a program such as this
6 Any other comments agencies that you recommend that I speak to
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 43
Appendix B
Senior Presentation
My Name is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 44
4 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply) Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
5 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 45
Appendix C
Senior Presentation (Corrected)
My Name Is Kevin Abbott a Lieutenant with the Mt Lebanon Fire Department I am in a four year Executive Fire Officer Program at the National Fire Academy I am conducting research on how to deliver the message of fire and life safety to senior citizens in Mt Lebanon By taking a few minutes to complete my survey you will greatly help my research It should only take five minutes of your time to complete the survey below Thank you for your assistance
Please mark you choice by checking the boxes below
1 Please indicate your age group 2 Where do you reside
Under 65 I own my house or condominium
65-70 I rent a house or apartment
71-75 Assisted Independent Living
76-80 Other
Over 80
3 Are you a Mt Lebanon Resident Yes No
4 ldquoI am aware of the following services provided to senior citizens by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-
Reaching Elderly Citizens 46
5 ldquoI have used the following services offered by the Mt Lebanon Fire Department ldquo (Check all boxes that apply)
Smoke detector installation Smoke detector battery replacement
Home safety inspections Group fire safety presentations
6 ldquoIf the Fire Department was to offer additional fire safety programs for seniors what would be the best way to let you knowrdquo (Check all that apply)
Newspaper Friends Family Television
Internet ChurchCivic groups Other
- Abstract
- Table of Contents
- Introduction
- Background amp Significance
- Literature Review
- Procedures
- Results
- Discussion
- Recommendations
- References
- Appendix A
- Appendix B
- Appendix C
-