Reaching out to users

Carrie CalderHead of Marketing

Reaching users – an overview

• The BioMed Central network and its users

• Marketing channels and activity

The BioMed Central network

• 199 journal websites - across biology, medicine, chemistry and physics

• 12 subject gateways

• Google PageRank of 8/10

Website traffic

• 28 million page views a month

• Over 1 million registered users

• Over 400,000 recipients to fortnightly BioMed Central newsletter

• 13,000 new registrants a month

User demographics

Traffic sources

Marketing channels and activity

• Conferences:- Exhibit at over 40 international conferences a year- Supplement and abstract publication- Co-sponsored events with journal

• Conference exchanges: Agreements with Gordon Research Conferences, Keystone Symposia, and EMBO.

• Leaflets, postcards, promotional material created

Marketing channels and activity

Marketing channels and activity

• Advertisement - across BioMed Central’s network and occassional print publications

• Over 100 author focused emails sent a month- Reaching an average of 500,000 researchers a month

• Springer channels

• 25 press releases issued a month- up to 700 stories generated monthly

Marketing channels and activity

Level of activity for a single journal

• Promotional material:Leaflet, poster, online advert plus inclusion in BioMed Central brochures

• Direct emails: article alerts, launch series of emails, plus at least one ‘call for paper’ email per quarter

• Conference promotion

• Google analytics reports

• Press releases

Questions?