reachlocal infosheets copy · display advertising reachdisplay™ builds brand awareness where...

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REACHLOCAL.COM | 888.989.6070 ©2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. ReachDisplay™ is a trademark of ReachLocal, Inc. ReachDisplay Display Advertising ReachDisplay™ builds brand awareness where consumers are spending their time: online. With a variety of advanced targeting techniques, we put your display ads in front of local consumers across the web, so your brand is top of mind when they’re ready to buy. • Build brand awareness with your target audience • Reach more consumers through an extensive network of sites • Lift the results of your other advertising efforts Build Your Brand We build brand awareness by showing your display ads to consumers as they browse popular entertainment, news, sports, and specialty sites. And, when combined with ReachSearch™ search engine advertising, ReachDisplay can lift the results of your overall advertising efforts. Target Your Ads We offer many targeting options to reach the right audience, including geographic targeting, premium site targeting, behavioral targeting, and Facebook advertising. Plus, reach even more consumers with ReachRetargeting™, which shows your display ad to people who have visited your website, keeping your brand top of mind with your most interested prospects. Track & Optimize ReachDisplay’s optimization technology gets your ads on the sites and networks that are most effective at bringing consumers to your business. Plus, it tracks and reports your campaign activity, including ad impressions, website visits, and conversions, so you can exactly how your campaign is performing.

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Page 1: ReachLocal Infosheets copy · Display Advertising ReachDisplay™ builds brand awareness where consumers are spending their time: online. With a variety of advanced targeting techniques,

REACHLOCAL.COM | 888.989.6070 ©2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. ReachDisplay™ is a trademark of ReachLocal, Inc.

ReachDisplayDisplay AdvertisingReachDisplay™ builds brand awareness where consumers are spending their time: online. With a variety of advanced targeting techniques, we put your display ads in front of local consumers across the web, so your brand is top of mind when they’re ready to buy.

• Build brand awareness with your target audience • Reach more consumers through an extensive network of sites• Lift the results of your other advertising efforts

Build Your BrandWe build brand awareness by showing your display ads to consumers as they browse popular

entertainment, news, sports, and specialty sites. And, when combined with ReachSearch™ search

engine advertising, ReachDisplay can lift the results of your overall advertising efforts.

Target Your AdsWe offer many targeting options to reach the right audience, including geographic targeting,

premium site targeting, behavioral targeting, and Facebook advertising. Plus, reach even more

consumers with ReachRetargeting™, which shows your display ad to people who have visited your

website, keeping your brand top of mind with your most interested prospects.

Track & OptimizeReachDisplay’s optimization technology gets your ads on the sites and networks that are most

effective at bringing consumers to your business. Plus, it tracks and reports your campaign

activity, including ad impressions, website visits, and conversions, so you can exactly how your

campaign is performing.

Page 2: ReachLocal Infosheets copy · Display Advertising ReachDisplay™ builds brand awareness where consumers are spending their time: online. With a variety of advanced targeting techniques,

ReachRetargetingSite & Search RetargetingSometimes consumers search for topics related to your business or visit your website and leave without contacting you. ReachRetargeting™ puts your ads in front of these interested prospects, helping keep your business top of mind and bring them back to your website.

• Build brand awareness with interested prospects• Reach consumers who have visited your website• Target consumers who have searched for your business type

REACHLOCAL.COM | 888.989.6070 ©2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. ReachRetargeting™ is a trademark of ReachLocal, Inc.

Retarget Recent VisitorsWe target consumers who have previously visited your website but may have left without calling or

emailing you by showing them your display ad as they surf the web, keeping your brand top of mind.

This encourages prospects to return to your website, which can boost the results of your online

marketing efforts.

Target Recent SearchersWe show your display ad to local consumers who have recently searched for keywords related to your

business, such as “cosmetic dentist” or “cost of braces.” By targeting prospects who are actively

searching for products and services you offer, we familiarize them with your brand and entice them to

visit your site.

Optimize Your PerformanceWe optimize your search retargeting and site retargeting ads to deliver better performance from your

campaign. This helps you reach more consumers who have shown interest in your business, driving

more return on your advertising investment.