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REACTIVE TO PROACTIVE –CAN IT BE DONE?

Colin Allen – Education Programme Manager

Amanda Hudson – Head of Education

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• Discuss the sporting landscape in your respective country

• Identify the different groups of people that need to be educated

• Evaluate the effectiveness of the current methods used to change behaviour

• Share ideas on who can help you

• Confirm the resources needed

• State the actions needed to develop your education system

Objectives

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Sport is amazing! It really is!

England Netball Team – Gold

Commonwealth Games 2018

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The Clean Sport ‘Cake’

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Dopers

Dabblers

Clean Sport – Our Lens

Clean Athletes

Dabblers

Clean

AthletesDopers

Dopers

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Prove your passion, share your passion

• Find a partner

• You have two minutes to

share and explain your

sporting system in your

country/countries/

jurisdiction

• Then swap round

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Prove your passion, share your passion

• Find a new partner

• Turn back to back

• You have two minutes to

draw your sporting system

in your country/countries/

jurisdiction

• Then turn round – your

partner is going to explain

your picture!

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Pro Teams

NOC, NPC CGAs

UK Anti-Doping

IFsWADA

UK Government

Council of Europe

UNESCO

FE Colleges

Sponsors/ Agents

Pro-Sport

Performance Centres

National Performance

Centres

Club Coaches

Welfare Officer

Peers/ Other

Athletes

Club Ethos

Wider Society & Culture

Pharmacy

GPs

LawyersMedia / TVFans and

Spectators

Universities

School System

University Sport

College Sport

School Sport

Teachers & PE Teachers

Teachers

Sport Clubs

Coaches

Parents

Sport Culture

Athlete

Team Manager

Physio

Sports Medicine

Performance Lifestyle

Sports Science

Nutritionist

Sports Institute

Performance Director

GB National Governing Body

National Governing Body

UK Sport

Home Country Sports Councils

NADOs

Teacher

Manager

Public Health

Gyms, fitness

activities

Sport System

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Back to the Cake! Who will want a piece?

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So, who needs to know this clean sport stuff?

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Who do you need to reach to foster a clean sport environment?

• Using the post it notes

write down each

different group of

people that need to be

educated

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Children –School Sport

Competitive Athlete

Participant –Amateur/

Recreational

Talented Athlete

Physical Activity -Fitness

National Athlete

Elite International

Athlete

Our Athlete Model

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Core Influencers

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So what ingredients do we need?

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Values-based

education

Awareness

Information

Anti-Doping

Education

Your Clean Sport cake ‘ingredients’

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Behaviour change

Using your range of target

audiences put them under the

following headings:

• Values-based education

• Information

• Awareness

• Anti-doping

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What ingredients do you have already?

Values-based

Education Awareness Information Anti-doping education

Parents – on our website

Elite athletes -eLearning

Sports Federations -

website

Coaches -seminar

Sport community -

Twitter

Youth athletes - Outreach

???????

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What Should I Know?

What Should I Be Able to

Do?

I’ve Learned How to Do It.

I Will Do It When I Need

to

Learning Process Learning Check

Information Education Education

Reinforcement

Decision-Making

Motivation

Why? The Learning Process

Aware

V A L U E S

Aware

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So, who is left?

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Let’s go find the missing ingredients?

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Who? Which organisations? How?

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Finding the influencers and tools

Discuss in pairs:

• Who are the most

important people or

organisations that

can help you deliver

your plan?

• What tools are there

to help fill the gaps?

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Many tools, BUT find some passionate people too!

So, what tools are out there?

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What order? And when?

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• To have a sustainable ICE intervention at every

stage of the athlete model

• To have a sustainable ICE intervention for all

identified core influences

• To increase the quality and quantity of anti-doping

knowledge within the sporting system

• To increase the ownership of partners to take

responsibility to protect their athletes

First Plan: Aims

Logic Model

Develop values, increase

knowledge & educate

Better decisions, better behaviour

Reduced inadvertent doping

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1. Children engaged in sport know what sport is

and what it stands for - its values

2. Right to education fulfilled – and not just for

athletes (ASP too) and ongoing access to

accurate (and helpful) information

3. Adopt the principle of early intervention, help

those who are vulnerable

4. Harness the power of education to develop

ethical decision makers, who reinforce and

protect a clean sport culture

Our new education plan

Embed sport

values

Ethical literacy for

all

Protectors of sport

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Clean Sport

Education Delivery Network

DERMIS

Elite Sport Education

Emerging Talent

Education support for sport/NGBs

The‘Influencers’

Our Clean Sport Education System

System Influence

Next Generation of Sports People

Public Health, Physical Activity & Fitness

Contracted Education

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A robust education

programme for those

athletes formally

identified as elite and

those operating within

the UK elite sport

system, including

professional sports

outside of the

Olympic and

Paralympic

programme.

CORE AREA

4. Elite Sport

Education

Clean

Games

Policy -

Major

Games

Education

Programme

Senior Major

Games

education

programme

* WAD Code

* CoE

Convention

* UNESCO

Convention

* ISE

* TR

Recommandatio

ns (17, 18)

* UKAD

Strategic plan

(2.1, 2.2, 2.4,

2.5)

* Scope the Tokyo

2020 Major Games

education

programme

identifying resources

required and

timelines, NGB

support, workforce

orientations, new

sports - project plan

developed

* Tokyo 2020 Major

Games education

programme scoped

and agreed with BOA,

BPA including Chef

training

* Meet/join a meeting

with new sports re

Major Games

education

requirements

Amanda Alex * Tokyo Major

Games

programme

developed and

workforce

orientation,

including NGBs

as part of the

Major Games

Forum

* Deliver

Tokyo 2020

major games

education

programme

* Review Tokyo

2020 major

Games

education

programme and

produce an

evaluation report

* Develop the

Birmingham

2022 CWGs

Major Games

education

programme

including Chef

training

Sports

Institutes

Clean

Institute

Policy and

programme

* Build on existing

partnerships with

Sports Institutes and

establish (in

collaboration with

them) the phase 2

education

requirements for their

programmes as part

of their Clean

Institute Strategies

* Clean Institute

Strategies developed

and agreed, across all

four Institutes

including clean sport

commitment

statements

Amanda Alex * Develop F2F

workshops for

core sports

institute

personnel,

building on the

mandatory

Advisor (or equiv.)

programme initial

training

* Conduct a

resource/conte

nt review in

line with the

new WAD

Code 2021

and ISE

UK Sport

Partnership

* Education

workshops

for core UK

Sport

programmes

para-

transition

* Meet with and

confirm UK Sport

education offer and

partnership, e.g.

para-transitions

* UK Sport education

partnership

established

Amanda Alex * Develop and

agree annual

education

deliverables with

UK Sport

* Develop and

agree annual

education

deliverables

with UK Sport

* Review

education

funding

agreement

requirements

with UK Sport

for next

funding round

for NGBs

The 4 year plan

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Clean Sport

Clean Games

Clean Conscience

UK Clean Games Policy – established 2017

Anti-Doping Fundamentals

Clean Sport 1

Clean Sport 2

Advisor programme (eLearning)

Coach Clean (eLearning)

Crisis comms sessions

Medics/staff sessions

Games-Time Specifics

Games-related information

Factsheets

Kitting-Out - Outreach

Pre-Games Checks

Squeaky! (the duck!)

Games-Time Support

24-hour support line

Whereabouts support

Microsites

Postcards/Posters

Major Games Education Programme – established 2011

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Core Principles

No Excuse

Emphasis on athletes

being clean

Embed in sport

Evidenced-based cultural

approach

Flexible: Range of

formats and options Partnership

working

Ability to track and manage

risks

Monitor progress and

measure impact

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The Challenge

Priority 1 – Reduce

inadvertent doping

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From now until 1 January 2021

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What is the sport system?

Who needs educating?

What do I do

now?

Which organisations can help me?

What do I need to deliver this?

You’ve just done it! Bring on the ISE!

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All our cakes will look different – that is ok!

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Education by design not by accident!

We assume everyone has the same

concept of what is expected in this

environment, has the skills to

manage the risks and can make the

right (ethical) decisions, even

under pressure…..

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