Readership

0

1000

2000

3000

4000

5000

6000

Online adds to print

Print

Total fig (net) Figures show % increase with on-

line

Daily newsbrand readership (Print & PC) 000s

4,927

2,664

5,406

1,1151,006

1,233

1,9112,103

2,044

3,526

+4.9%

+6.4%

+31.3%

+47.8%

+17.6%+2.1%+53.2%

+141.2%+82.2%

+1.0%

Source: NRS PADD July 14 – June 15 + comScore June 2015

0

4000

8000

12000

16000

Online adds to print

Print

Total fig (net) Fig-ures show % in-

crease with online

3

Weekly newsbrand readership (Print & PC) 000s

10,103

7,304

12,991

3,049

3,7584,018

6,5236,332

4,450

7,968+10.2%

+13.7%

+45.8%

+52.4%

+38.3%

+4.6%+82.8%

+163,4%

+131.5%

+2.3%

*Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

0

4000

8000

12000

16000

20000

24000 Online adds to print

Print

Total fig (net) Fig-ures show % in-

crease with online

Monthly newsbrand readership (Print & PC) 000s

13,587

11,967

19,195

5,622

6,5037,796

11,66411,239

6,392

11,993

+16.0%

+23.4%

+58.9%

+55.3%

+63.1%+6.3%

+89.6%

+161.9%

+149.9%

+4.3%

*Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

0

5000

10000

15000

20000

25000

30000

35000

Print

PC adds to print

Mobile adds to print

10,888

+93.7%

Monthly newsbrand readership – with mobile (Print, PC, mobile phone and tablet) 000s

21,64523.154

15,636

6,503

30,477

24,049

14,521

8,868

17,998

+92.6%

+98.5%

+100.6%

+5.5%

+58.8%

+101.0%

+6.9%

+38.7%

+50.1%

*Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

Oct 08 - Sep 09 Oct 09 - Sep 10 Oct 10 - Sep 11 Oct 11 - Sep 12 Oct 12 - Sep 13 Oct 13 - Sep 14

Print

Reach PC adds to Print

Reach Phone/Tablet adds to Print and PC

40.3m 39.8m38.9m

41.2m 41.6m44.4m

+2.5m +4.1m +4.5m

+3.5m

Newsbrand Monthly ReadershipMillions

Source: NRS and NRS PADD

19.6m

34.1m

46.2m

Daily Weekly Monthly

(38%)

(66%)

(89%)

Total Newsbrand Reach Print & Digital - millions, % of all adults

Print and PC Print, PC, phone and tablet

Source: NRS PADD July 14 – June 15 + comScore June 2015

16.4m

29.2m

35.3m

Daily Weekly Monthly

(32%)

(57%)

(68%)

Newspaper Reach Print - millions, % of all adults

Print readers, can also read online

Source: NRS PADD July 14 – June 15 + comScore June 2015

15-24 25-34 35-44 45-54 55-64 65+

29.4%32.4% 33.3% 35.7%

41.9%

50.0%

59.6%62.7% 64.6% 65.4%

68.2%72.2%

95.7% 94.4% 93.1%88.3%

85.9%80.9%

Daily (Print & online)

Weekly (Print & online)

Monthly (Print, online & mobile)

% Readership by age

2.32m

4.70m

7.55m

2.78m

5.38m

8.10m

2.70m

5.24m

7.55m

3.17m

5.80m

7.82m

3.00m

4.88m

6.15m

5.59m

8.07m

9.04m

Source: NRS PADD July 14 – June 15 + comScore June 2015

Men Women

42%34%

70%62%

90% 88%

Daily (print & online)

Weekly (print & online)

Monthly (print, online & mobile)

23m

9m

16m

% Readership by gender

11m

18m

23m

Source: NRS PADD July 14 – June 15 + comScore June 2015

% Readership by social grade

ABC1 C2DE

41%34%

71%

59%

94%

84%

Daily (print & online)

Weekly (print & online)

Monthly (print, online & mobile)

20m

26m

14m

20m

11m 8m

Source: NRS PADD July 14 – June 15 + comScore June 2015

Full time (30+ hours per week)

Full or part-time Retired from full-time job

38% 37%

50%

68% 68% 71%

94% 94%

81%

Daily (print & online)

Weekly (print & online)

Monthly (print, online & mobile)

19m6m

10m

% Readership by working status

9m

15m

21m

11m

27m

9m

Source: NRS PADD July 14 – June 15 + comScore June 2015