ready, set, launch. incorporating social into large-scale campaigns
DESCRIPTION
From product launches to major seasonal promotions and events, social media is a powerful catalyst to create remarkable and impactful campaigns. Social marketing shouldn’t be an afterthought in this equation—it should play an integrated role within the larger strategy. Learn how brands are strategically planning and incorporating social into major campaigns and get inspired by examples of successful integrated campaigns.TRANSCRIPT
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Ready, Set, Launch: Incorporating Social into Large-Scale Campaigns
Spredfast #SFSummit
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Meet the Panelists
Deanna Lazzaroni Global Content & Social Media Marketing Manager, LinkedIn
Tom Fanger Executive Director of Media Technology, MGM Resorts
Lacy Rohre Content & Social Media Manager, National Instruments
Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge)
Spredfast #SFSummit
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Deanna Lazzaroni Global Content and Social Media Marketing Manager, LinkedIn
@DigitalDL
THEN NOW NEXT?
Spredfast #SFSummit
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We build relationships
between brands and the world’s professionals to make them
both more successful.
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The professional profile of record
Connect all of the world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
How we help you succeed
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Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge)
q University of Texas Ad & PR Grad
q Die-hard Dallas Cowboys fan
q @julieflow
Spredfast #SFSummit
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Spredfast #SFSummit
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Garden Ridge…
Spredfast #sfSummit
to At Home
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Lacy Rohre Content and Social Media Group Manager, National Instruments
Spredfast #SFSummit
q @RohreLikeaLion
1. Graduate and support self 2. Enter technology world as software tech writer 3. Rekindle love of journalism and manage company print magazine 4. Realize that print returns no data on investment and close
company print magazine 5. Catch the social media bug 6. Become a Spredfast user! 7. Rep the B2B social world at Spredfast Summit
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Thomas Fanger Executive Director of Media Technology, MGM Resorts International
Spredfast #SFSummit
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