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Real Data from real HubSpot BusinessesThis study is based on data from HubSpot’s customers.

We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors.

Factors studied include:• Blogging• Landing pages• Website pages• Facebook reach• Twitter reach

The graphs provide index numbers for traffic and lead volume. (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot’s customer base.

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Table of ContentsFactor 1: Blogging ……………….…………………………..…………………………….…….

Factor 2: Web Pages ………………..…………………………………………………………..

Factor 3: Landing Pages ………………………………………………………………….……

Factor 4a: Social Media: Twitter….…………………………………..…………………..

Factor 4b: Social Media: Facebook.………………………………….………….……….

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9

16

20

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BloggingFactor 1Factor 1

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The study compared blogging frequency against traffic & leads. The results showed staggering correlations.

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Businesses who blogged 15 or more times per month got over 5 times more traffic than those who don’t blog at all

Blogging Frequency & Website Traffic

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Blogging & Website Traffic

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Companies that increased blogging from 3-5x per

month to 6-8x per month nearly doubled their leads

Blogging & Lead Generation

B2B businesses who blogged only 1-2x per month generate 70%

more leads than those that don’t blog at all

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Lead volume grew consistently and drastically among businesses who blogged over 5 times per month.

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Blogging & Lead Generation

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Total Blog Posts & Leads

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Web PagesFactor 2Factor 2

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The more content you create, the more traffic and leads your business will see.

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Businesses websites with 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100.

Web Pages & Traffic

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Web Pages & Traffic

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Businesses with websites that have 401 to 1,000 webpages have 6 times more leads than those with 51 to 100.

Web Pages & Leads

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Businesses with over 310 Indexed Pages receive over 3xs more leads per month than those businesses with less than 300 pages

Web Pages & Leads

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Both B2B and B2C companies with over 1,000 web pages generated over 8 times more leads than those with only 51 to 100 web pages.

Web Pages & Leads: B2B vs. B2C

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Web Pages & Leads: B2B vs. B2C

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Landing PagesFactor 3Factor 3

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The data show it’s not only important to have landing pages; it’s important to have many landing pages.

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Companies see a 55% increase in leads when increasing the number of landing pages from 10 to 15

Landing Pages & Leads

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Landing Pages & Leads: B2B vs. B2C

Both B2B and B2C companies with over 40 landing pages generated over 5 times more leads than those with only 1 to 5 landing pages.

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Social Media ReachFactor 4Factor 4Factor 4

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Twitter Reach & Traffic

Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic than those with 1 to 25 followers.

Businesses with over 1,000 Twitter followers had over 6 times more traffic than those with 1 to 25 followers.

The businesses’ social media reach had a strong correlation with traffic and leads.

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Twitter Reach & Traffic

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Twitter Reach & Leads

Businesses with 301 to 1,000 Twitter followers had over 4 times more leads than those with 1 to 25 followers.

Businesses with over 1,000 Twitter followers had 5 times more leads than those with 1 to 25 followers.

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B2B and B2C businesses with 301 to 500 Twitter followers got over 4 times more leads than those with 1 to 25 follower.

B2C business with over 1,000 Twitter got 16 times more leads than those with 1 to 25 followers

Twitter Reach & Leads: B2B v. B2C

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Businesses with 501 to 1,000 Facebook fans had 5 times more traffic than those with 1 to 25 fans.

Facebook Reach & Traffic

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Facebook Reach & Leads

Businesses with 501 to 1,000 Facebook fans had 4 times more leads than those with 1 to 25 fans.

Businesses with over 1,000 Facebook fans had 12 times more leads.

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B2B businesses with over 1,000 Facebook fans got 7.5 times more leads than those with 1 to 25 fans.

B2C business with over 1,000 Facebook fans got 20 times more leads than those with 1 to 25 fans.

Facebook Reach & Leads: B2B v. B2C