real-time search panel at omma global 2009

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1 www.360i.com Proprietary & Confidential Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent Rob Garner, Search Strategy Director, iCrossing -@ robgarner Jonathan Mendez, Founder & CEO, RAMP Digital – @ jonathanmendez Tobias Peggs, General Manager, OneRiot - @tobiaspeggs Stephanie Sarka, Strategic Advisor, Wowd - @wowd Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz Read More at http://bit.ly/RTSpanel

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These slides accompany the OMMA Global panel on Real-Time Search in September 2009. More info can be found at http://bit.ly/RTSpanel . Panelists include: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent; Rob Garner, Search Strategy Director, iCrossing -@robgarner; Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez; Tobias Peggs, General Manager, OneRiot - @tobiaspeggs; Stephanie Sarka, Strategic Advisor, Wowd - @stephaniesarkaModerator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz

TRANSCRIPT

Page 1: Real-Time Search Panel at OMMA Global 2009

11www.360i.com Proprietary & Confidential

• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent  

• Rob Garner, Search Strategy Director, iCrossing -@robgarner

• Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez

• Tobias Peggs, General Manager, OneRiot - @tobiaspeggs

• Stephanie Sarka, Strategic Advisor, Wowd - @wowd

• Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz

Read More athttp://bit.ly/RTSpanel

Page 2: Real-Time Search Panel at OMMA Global 2009

22www.360i.com Proprietary & Confidential

Wowd indexes the whole web, in real time

All human-accessible web pages

All crawler- accessible web pages

All legitimately indexable web pages

G, Y!, B

Page 3: Real-Time Search Panel at OMMA Global 2009

33www.360i.com Proprietary & Confidential

Real Time or Comprehensive?

Page 4: Real-Time Search Panel at OMMA Global 2009

44www.360i.com Proprietary & Confidential

RT: What’s Different?

  ©  2009 RAMP Digital, LLC

Page 5: Real-Time Search Panel at OMMA Global 2009

55www.360i.com Proprietary & Confidential

RT: Who Needs It?

61% of Queries39% of Queries

  ©  2005 Jonathan Mendez

Page 6: Real-Time Search Panel at OMMA Global 2009

66www.360i.com Proprietary & Confidential

• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent  

• Rob Garner, Search Strategy Director, iCrossing -@robgarner

• Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez

• Tobias Peggs, General Manager, OneRiot - @tobiaspeggs

• Stephanie Sarka, Strategic Advisor, Wowd - @wowd

• Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz

Read More athttp://bit.ly/RTSpanel