real-time search panel at omma global 2009
DESCRIPTION
These slides accompany the OMMA Global panel on Real-Time Search in September 2009. More info can be found at http://bit.ly/RTSpanel . Panelists include: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent; Rob Garner, Search Strategy Director, iCrossing -@robgarner; Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez; Tobias Peggs, General Manager, OneRiot - @tobiaspeggs; Stephanie Sarka, Strategic Advisor, Wowd - @stephaniesarkaModerator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitzTRANSCRIPT
11www.360i.com Proprietary & Confidential
• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent
• Rob Garner, Search Strategy Director, iCrossing -@robgarner
• Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez
• Tobias Peggs, General Manager, OneRiot - @tobiaspeggs
• Stephanie Sarka, Strategic Advisor, Wowd - @wowd
• Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz
Read More athttp://bit.ly/RTSpanel
22www.360i.com Proprietary & Confidential
Wowd indexes the whole web, in real time
All human-accessible web pages
All crawler- accessible web pages
All legitimately indexable web pages
G, Y!, B
33www.360i.com Proprietary & Confidential
Real Time or Comprehensive?
44www.360i.com Proprietary & Confidential
RT: What’s Different?
© 2009 RAMP Digital, LLC
55www.360i.com Proprietary & Confidential
RT: Who Needs It?
61% of Queries39% of Queries
© 2005 Jonathan Mendez
66www.360i.com Proprietary & Confidential
• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company - @travelingparent
• Rob Garner, Search Strategy Director, iCrossing -@robgarner
• Jonathan Mendez, Founder & CEO, RAMP Digital – @jonathanmendez
• Tobias Peggs, General Manager, OneRiot - @tobiaspeggs
• Stephanie Sarka, Strategic Advisor, Wowd - @wowd
• Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i - @dberkowitz
Read More athttp://bit.ly/RTSpanel