realisere gevinstene fra erp og crm med hybris

7/17/2019 Realisere Gevinstene Fra Erp Og Crm Med Hybris

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Realizing the benefits of ERP

and CRM with hybris

Pearl ConsultingPavels Koliskins, Trond Pedersen

Sandefjord, 2014



Pearl’s template suite



Pearl’s template solutions (1)

Time - implementation time is reduced significantly

Cost - work that is required to be done in a project is already part of template

Quality of the end result - you can see and discuss the solution from day 1



Pearl’s template solutions (2)

Multiple SAP ERP template solutions:

- easy purchase order-

easy sales order

-

easy invoices-

bar code scanning solution

- and more

Bringing hybris to Pearl’s template suite

Pearl’s template suite



hybris template solution (1)

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Your SAP Ecosystem




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Your new SAP Ecosystem




-

Pearl has recently developed and launched fully integratedhybris <-> SAP template solution

- core business processes of ERP / CRM systems supported

- easy to set-up and configure in existing SAP landscape

- adjustable for specific project’s requirements on all componentlevel (hybris, PI, ERP / CRM)



Concept & Architecture (1)

-

solution based on open source standards

hybris

-

no direct dependencies to SAP technologies (iDOC, RFC, etc.)

-

all communication is performed via HTTP (XML)

- integrations are shipped as separate PI “package”

SAP PI

-

iDOCs are used for asynchronous scenarios (easy to monitor onbackend side)

-

ABAP Proxy is used for synchronous communication



Concept & Architecture (2)



Pearl Template – what it can do for you? (1)

Article master data replication (ERP)

-

great looking product content management (hybris

PCM)

SAP ERP hybris PCM

-

leverage hybris PCM power to simplify your master

data processes- specific logistic data can be enriched on ERP directly




Cutomer master data replication (hybris <-> CRM - > ERP)

-

customer master data replication

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fully synced

- two-way replication supported (data is alwaysupdated in all systems)

- address information replication

- city look-up based on postal code (for Nordic

countries)




Sales order / Subscription (contract) integration (ERP)

- Sales orders are replicated asynchronously

- Subscription (contract) support

-

creation-

dynamic delivery schedule calculation based ondelivery rules

- skipping single deliveries

-

“sleeping” subscription mode (instead of real

shipments customers get SMS reminders)




Guest checkout process

Benefits

- “dummy” customers are created for every conversion

-

hard to connect “guest” conversions with real customers

-

customer segmentation does not return expectedresults

- better user experience

-

increased conversion rate

Potential problems




CRM on HANA - duplicate check functionality

CRM on SAP HANA

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1. first name, last name,address, etc.

2. business partner

number

- sales orders / contracts are created for “real” customers (no“dummy” customers are used)

- customers are identified, based on provided data




Real-time segmentation (CRM on HANA)

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Target Group

hybris

-

segment your customers on multiple conditions in real-time (handle big volumes - several million customer

database)

- export segmented target groups to hybris




Personalized content

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Rule:

VIP Target Groupis part of

Output action:

Personalized prices (hybris PCM)

- use existing hybris CMS solution (WCMS)

-

simply define rules and output actions




Campaign management support

- release campaigns, based on your planned budget(sales, cost, revenue, etc.)

-

all campaigns are automatically exported to hybris

-

provide campaign specific discounts and campaignspecific web content

-

analyse results of your released campaigns, both inGoogle Analytics and SAP BI

-

plan new, even more successful, campaigns

-

personalized e-mail campaign support with unique

URL’s and landing pages (A/B testing, etc.)



Demonstration

- Product master data replication (article information, prices)

-

Customer master data replication

-

Sales Order creation

- Target Group replication & dynamic determination



Pearl Template - Key Benefits

-

core processes are part of Pearl template

- focus on your specific project’s requirements

-

save project’s budget for functionality that will increaseconversion rate instead



Pearl’s Booth Demonstrations

- hybris and SAP CRM / ERP integration scenarios

- B2B & B2C accelerator templates

-

seamless approach to the customer experiencethrough different available shopping channels



Thank You!

!"# %&'()*"(+Please let us know.

Pearl Consulting

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[email protected]

realisere gevinstene fra erp og crm med hybris

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