Coca-Cola was invented by John S. Pemberton in 1886.

Presentation By: Kartik Mehta (50)

Coca cola’s Brand identity

BUT…

Has it been always successful while…

Re-Branding

???

Reversed Their Horrible Attempt At Rebranding

• New isn't always better when it comes to Coca-Cola.• In what is commonly referred to as the "marketing

blunder of the century" (the 20th century, that is), Coca-Cola tried to replace Coca-Cola Classic with a New Coke in April of 1985.

• At the time, Coke had been hurt by the Pepsi Challenge and thought it would be smart to reformulate for better taste. They thought wrong. Consumers went crazy.

• Protests led by the Society for the Preservation of the Real Thing and Old Cola Drinkers of America.

• One man in San Antonio even drove to a local bottler and bought $1,000 worth of Coca-Cola Classic to stockpile.

• The Company returned to their classic formula, and original branding, in July 1985.

From then they never looked back…

Factors behind the Success of

Coca-Cola’s Brand Identity StrategyPackaging Design. Web Design

Social Applications

Exhibitions

So what does this all mean?

Summary

• Coca-Cola constantly convey their company values and execute their mission statements through various mediums.

• Part of the reason The Coca-Cola Company is so successful is because their brand identity invades the mind of their consumers by being bold and unique.

• The look and feel of the brand adopts an energetic and lively tone to reflect the business’s core values.

TAH

KN YUO