rebranding the central statistics office · rebranding the central statistics office dissemination...
TRANSCRIPT
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Rebranding the Central Statistics Office
Dissemination & Communication Workshop
June 2018
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Context
• Communications Strategy corporate alignment
• CSO 2020 & Statement of Strategy 2017-19
• “Turning data into knowledge and insight to transform Irish society and build our economy”
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Rebrand Rationale
• Digital Revolution
• Competing data
• Post truth society
• New audiences – Role of the citizen
• Dated logo
• No common tone of voice
• CSO 2020 – Customer and Outputs
• UNECE report Value of Official Statistics
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Rebrand Process
• Procurement – Deciding on the best fit design company
• Consultation – Designers, Project Team, All staff, Senior Management Team
• Prepare for Implementation – Implementation Team, Brand Ambassadors, Agreed Schedule
• Rollout Q1 2018 – Exhibition, Social Media, Press Release
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The Development Process
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Stages of our design process
• Construct the Creative Design Brief
• Research & Discovery
• Logo Visualisations & Conceptualisation
• Refinement & Client Presentation
• Feedback & Consultation
• Concept Developments
• Develop Brand Collateral
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Introducing our new brand
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The Brand Identity in Use
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Implementation and Next Steps
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Initial Roll Out
• January 2018
• BT Young Scientist and Technology Exhibition
• Ireland: Facts & Figures
• Press Statement
• Social Media
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Ongoing Steps
• Monitor and manage use of Logo, Colour Palette etc.
• Use opportunities and marketing collateral to develop brand awareness
• Products designed to build brand identity (e.g. social media, citizen focused campaigns)
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Thank you Questions?
Aeidín Sheppard
Communications Manager