recipe for an event
TRANSCRIPT
Recipe for an event
By Marketer inNew York
Cake vs. Event
Soft margarine
Caster sugar
Eggs
Self-raising flour
Flavour
Great product
Great data
Sales
Promotion
Flavour
63%
Ingredients: Ingredients:
When planning an event, its important to remember that there a two basic
ingredients required: a great product and great data.
The Sales team are our next event ingredient. Just like the eggs in our cake
recipe, they are prepared before being added to the event mix. The Sales team
sell the vision of the event. They benefit from the great data, from which
prospects can be identified.
The promotion of the event is the next ingredient in our event bake. Carefully
tailoring the promotional mix to your perfect target audience, will ensure that
your communication effectively generates leads and revenue - raising the event
to perfection.
The final stage of both a cake and event recipe is the addition of flavour! That
little extra something that makes the event something special. This is where the
on-site experience and 1-2-1 partnering service come in. These extra flavours
add that something extra to events, making your event stand out against the
competition.
Put together your great product, great data, top-notch salesteam, targeted promotion, and your extra flavour...you haveyourself a bake-off winning event!