recommended...in other people's words

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“This book offers no nonsense, straightforward and practical advice to any business which needs to boost its sales. Leads generated through referrals tend to be the most likely to convert to business, making this book an essential tool for any salesperson.” Dr. Tony Alessandra, author of Collaborative Selling and The Platinum Rule

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"Recommended: How to Sell Through Networking and Referrals" was published in July 2011 by Financial Times Prentice Hall. Here's what readers have to say about the book...

TRANSCRIPT

Page 1: Recommended...in other people's words

“This book offers no nonsense,

straightforward and practical advice to any business which needs

to boost its sales.

Leads generated through referrals tend

to be the most likely to convert to business, making this book an

essential tool for any salesperson.”

Dr. Tony Alessandra, author of

Collaborative Selling and The Platinum Rule

Page 2: Recommended...in other people's words

“It's a source of inspiration.

While reading it I had to keep a notebook and pen near me as

ideas how to approach people to receive

referrals kept popping into my head

constantly.

I've read this book twice already, and I keep returning to it,

each time finding new ideas and tips to

increase number of referrals.”

Inga Deksne Motivational Coach

Amazon review

Page 3: Recommended...in other people's words

"Recommended is a practical guide that reinforces concepts

that, if practiced, will lead to a more focused approach in cultivating

referrals.

Andy does a great job in dispelling the myth

that salesmen need to pitch at every

opportunity, instead emphasising the role of relationship building in

strong referral generation."

Erich Gerth

Executive Director, CEO Global Business

Development

Aviva Investors

Page 4: Recommended...in other people's words

“This book contains some of the best

strategies I've seen for attracting more

referred clients into your business

I've been steadily working through the techniques detailed

and have already networked my way into

several large organisations where

previously I didn't think I'd ever get a foot

in the door. ”

Hannah McNamara

Amazon review

Page 5: Recommended...in other people's words

“This book shows you how to build a golden chain of referrals that

enable you to sell more, faster and easier

than ever before.”

Brian Tracy

Co-Author, New York Times Best Seller Now, Build a Great Business!

Page 6: Recommended...in other people's words

“Here is the really sickening thing: the

system actually works in the real world that

exists beyond the pretty pages of a book.

I now feel sick about all the new business

opportunities that I have politely ignored

over the years.

For the continued health of any business,

this book is only as important as oxygen.”

Graham

Amazon review

Page 7: Recommended...in other people's words

"A powerful network is essential for

any successful business and Andy is the King of the Networking scene.

His new book is a must-read if you are

serious about building your tribe of followers

and enjoying the rewards that network can then offer you."

Rachel Elnaugh, Entrepreneur, BBCTV

'Dragon' and Award Winning Business

Mentor

Page 8: Recommended...in other people's words

“I thought I knew quite a lot about networking

and getting referrals, but I was only a few

pages into Recommended before I realised that I'd barely scratched the surface.

I realised I'm missing lots of opportunities

and, as I get all my business from

networking (on and offline), I really started

paying serious attention!

Absolutely brilliant, Andy!”

Lesley Morrissey

Amazon review

Page 9: Recommended...in other people's words

“What’s so good about this book is that it’s

based on Andy’s own experience and

practice.

Powerful referrals are the foundation for any

successful business and this is a practical

guide to both receiving and giving high quality

introductions. Everything that Andy

has done for Big Issue Invest demonstrates

that he really walks his talk.”

Nigel Kershaw OBECEO, Big Issue Invest

Group Chairman, The Big Issue Company Ltd

Page 10: Recommended...in other people's words

“This book is excellent: it offers pragmatic and

easy to follow advice on how to be referred

and grow your business via your

network.

Andy offers refreshing advice on how to build

a solid referral strategy, how to leverage and

grow your network and how to be referred by

others in the best way. ”

B. Isabella

Amazon review

Page 11: Recommended...in other people's words

“Developing your network is a pre-

requisite of any successful

businessperson.

In this book Andy delivers some tried and tested techniques that

anyone can use, to increase their sphere

of influence and ultimately the profile

of themselves as an individual or as a

business.

A must read.”

Phil JonesUK Sales & Marketing

Director

Brother UK

Page 12: Recommended...in other people's words

“If you are interested in generating more business for you or your company then this book is a must

read.

It's a very easy read and sets out the

strategies in a simple and easy to understand

way.

It is not full of business jargon and soundbites

but really useful and easy to implement

ideas, ideal for someone like me who

works in a industry where business jargon

is not the norm.”

Stuart

Amazon review