recovering green: sustainable innovations that will lead us forward - andrew winston
DESCRIPTION
Sustainable brands, of course, start from the inside, with an innovative value proposition. In a world where more and more people are coming to understand the interconnectedness between their choices and the health and sustainability of the future, the business/brand community has a unique opportunity to move beyond selling "whiter whites" to create brand promises around solutions to the very real challenges facing individuals and our global society. We approach this opportunity, however, in the face of increasingly tight operating constraints. Andrew Winston provides a 360 degree look at some of the new building blocks and creative business solutions being crafted in response to some of today’s real world problems. The business opportunities lie in both saving money through lean and efficiency programs to improve bottom lines during hard economic times, and building a path for current and future growth (operations and profits) through product/service innovation.TRANSCRIPT
Green RecoveryHow Smart Companies Can Use Green Thinking to Survive and Thrive in Hard Times
Andrew Winston
Green Recovery How Smart Companies Can Use Green Thinking
to Survive and Thrive in Hard Times
Andrew Winston
“When things are this tight, people see that it’s about saving jobs and money – there’s no better time to
take action” Dave Steiner
CEO, Waste Management
“We support the scientific evidence of the IPCC's 4th. We
are concerned that…the problem may be worse than many of the IPCC estimates.”
“Copenhagen Call” May 26, 2009
Wall Street Journal
“Delayed exploration projects… could lead to a supply crimp in the next few years if and when demand comes roaring back.”
“Nothing is local anymore”
- Domino’s spokesperson USA Today April 16, 2009
What is “Compliance?”
ALL SLIDES Andrew Winston, 2006
88% Agree… “Companies should play a role in
addressing social and environmental issues”
• Get lean – Facilities, distribution, IT, telework, waste
• Get smart – Full value chain data – First one there wins
• Get (your people) engaged – Build morale – Train in 3 key principles
• Get creative – Redesign/Re-imagine your business – Culture of disruptive change/innovation – Ask dumb questions: What’s your heresy?
Get Lean
250,000
$400,000
$1.2MM
2 $10MM
Aerodynamics…
…and Idling
“outside air economization instead of mechanical cooling”
Set Aside Funds for Green
Get Creative
X $500
If Not Us, Then Who?
If Not Now, Then When?
