8/3/2019 Recreation Management

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RECREATION MARKETING

Unit I: Theories & Concepts of Leisure

Philosophical, historical, and scientific foundations and developments in leisure and

recreation, Significance of leisure in modern societies, Critical review of major writingsin the field with attention to particular special problem areas and current issues.

Unit II: Critical Issues in Recreation Management

Public administrative functions in large complex organizational structures, understandingof change and evolution in leisure service agencies as related to the internal and external

environments, management styles and situations in leisure service agencies, growth of 

careers in recreational marketing.

Unit III: Marketing in Recreation, Sport and Tourism

Quality service issues and service strategies to attain competitive advantage across leisureindustries, customer-focused management framework, customer satisfaction and

retention, linking service quality, customer lifetime value, profitability segmentation,

services mapping, understanding customer expectations and developing service andcustomer-focused relationship marketing strategies.

Unit IV: Event and Facility Management

Understanding of the theoretical models and business principles, initial planning and

feasibility studies to organizational structure, successful planning, promotion,

implementation and evaluation of special events within the context of recreation, sportand tourism, personnel managers in leisure service agencies

Unit V: Finance and Budgeting

Serves as a comprehensive study in the financing of leisure organizations, the budgeting

 process, revenue generation, expenditure, management, and other issues faced by suchentities, potential strategies that organizations use to cope with the unique concerns.

Unit: Advanced Leisure Research Methods

Conducting and evaluating leisure research; experimental and survey designs and procedures; and data collection, reduction and analysis, global concerns in recreation,

sport and tourism, analytical approach to strategic and organizational change, knowledge base to positively impact organizations.